Business Blogs, Should Your Company Sell Advertising On The Blog Pages?
November 19, 2009 by IBI · Leave a Comment
Today one of my clients asked me the million dollar question about whether or not he should sell advertising on his company blog.
My answer, every time a client asks me this, is…
Hmmm.
The reason I always stop to think about my answer to the blog advertisement question is that it’s different for each client, different for each blog. Because each blog has different goals and different reasons for their existence.
And each client is different. Knowing this particular client is a big fan of contextual advertising (Adsense, Yahoo Publisher, etc) I had to hesitate a bit before I answered him. Because in this case, contextual advertising would hurt the client much more than it would help him.
The reason why is because this particular client offers a service in which he receives a large payment should his users decide to contract him. Several thousand dollars for each new client.
But stop and think about what he receives if they come to his site and click one of those contextually targeted links. You guessed it, they are going to click on one of his COMPETITORS links being served on his website. It’s not a long stretch to come to the conclusion that he just sold a client that might have paid him several thousand dollars for a couple of bucks. Maybe less, maybe a couple of pennies.
The reason advertisers use contextual networks like Adsense is because they work. It’s cheap advertising that can effectively steal clients from their competition. For a few cents a click they might just nab one of your clients right off your website and pull down the sale you could have had if you had not served up the ads.
Yes, there are ways to configure your Adsense ads to exclude specific websites, but bet your bottom dollar that some of your competitors are going to target your site, somehow, someway. If you are offering them the doorway for a small price, they are going to pay it and see if they can convert your users.
A better plan for service oriented sites such as the client in question is to optimize the site and work on the sales approach. Simply speaking, to CLOSE THE SALE with the users you have. Not to look for pennies when you could be making dollars.
If you can’t convert the traffic you have, then a couple of different things could be wrong.
* You could have really low traffic
* You could have the wrong traffic
* Or your content is not capable of SELLING what you are offering
All three issues can be solved with some optimizing, with some strategy. But you need to know which it is first. To fix a problem, you need to first pin down what the problem is.
So be objective. If your sales text sucks, recognize that it sucks, move on, and FIX IT.
Set the goal in your mind to make your site a success. Then take action to get it done. You can be at the top. All it takes is a little elbow grease.
Top 10 Questions About SEO
November 16, 2009 by IBI · Leave a Comment
SEO work is taking on a whole new light. More and more people are starting to understand what SEO work is all about and even more people still want to learn more about it. Therefore, I have decided to go ahead and take a look at some FAQ about SEO and SEO work and try to answer them in one place for you. To make finding the answers you are looking for a bit easier.
1. What is SEO
SEO is an abbreviation for Search Engine Optimization. SEO refer to the specialized techniques used to increase the friendliness and increase the placing on the results of search engines for any given web page.
2. What is Organic SEO
An organic SEO page is simply a web page that is naturally search engine recognized without the use of pay per click or other sneaky tricks known to the SEO community.
3. What is Ethical SEO
Ethical SEO is also known as White Hat SEO. It very simply put is SEO attempts that follow protocol or the guidelines set up by the search engines. There are no tricks and cheating is not practiced.
4. What is Black Hat SEO
Black Hat SEO are practices that search engines do not allow. Being found guilty of Black Hat SEO can result in your page being penalized or excluded from the search engines all together.
5. Why does my page not show in the search engines
This is the number one asked question when it comes to SEO work or topics. There are any number of different reasons that your page is not showing to search engines. Here we will list 5 possible reasons.
-You may not have a search engine optimized design
-Your site may not be readable to the engines you are trying to rank on
-There could be missing information that is needed for your webpage to be indexed
-Your site may have been banned or penalized for black hat tricks(hopefully not this reason)
-You may have not submitted your sight the right way
6. How do I get recognized or ranked for specific keywords
The way to get recognized for the keywords used, you need to make sure the content of your page has keywords people search for. Keyword research is a must.
7. What is search friendly design
This means to make sure your site is readable by the search engines. Do not use flash animations, Java Scripts or certain words which search engines penalize for called poison words.
8. What is Keyword research
Keyword research is putting the keywords in the proper order that people search for them
9. Are Meta tags useful?
SEO specialists disagree on this. Use Meta Tags but do not over use them or abuse them
10.How can I achieve a top 10 result
Have a search engine friendly site,Do extensive keyword research, Never use black hat techniques, build back links. These are steps to take to achieve a top 10 search result.
I hope these 10 FAQ about SEO work will help you.
WeSourze is a Singapore Web Design company, specializing in Search Engine Optimization and effective ROI Online Marketing for corporate. Find out how online marketing can skyrocket your company’s sales figure at Singapore Web Design now
Tr.im Dies, Do You Know Where Your Links Are?
November 15, 2009 by IBI · Leave a Comment
As if to put a little exclamation point on Saturday’s post, “Twitter’s DOS Attack (And Why Social Media Sucks)” the URL shortening service Tr.im announced Sunday that they’re closing their doors.
We marketers use different methods to shorten URL’s, and for different reasons.
While on Twitter, we may shorten a long URL just so it doesn’t take up the 140 character limit Twitter imposes.
But we also use URL shorteners sometimes to mask affiliate links. http://yourclickbankid.clickbakproduct.hop.clickbank.net is unattractive, long and kinda weird for your site visitors to click on. Instead, we use one URL shortening method or another to make those long, ugly affiliate links into something a bit more palatable.
And as such, we’re dependent on whatever method we use to shorten those long URL’s to remain *working* – if we choose a method of URL shortening that goes the way of Tr.im, our links may no longer work!
The lifetime of a single Tweet is minutes, perhaps a few days – but for the most part, a tweet and any link associated with it doesn’t necessarily need to “live” forever. Shortened some tweeted links with a now-defunct URL shortening service 14 months ago? Probably not going to cut into your bottom line.
But an old friend of mine used to always say, “Safety first!” And as such, I use Bit.ly to shorten any URL’s I tweet. Why? Bit.ly is Twitter’s default URL shortening service. While nothing is ever 100%, I’ll assume due to their association with Twitter that Bit.ly will be around for a while and as such, my tweeted links will live on, should they need to.
Finally, the Twitter client Seesmic will allow you to integrate you Bit.ly account so you can shorten URL’s to your Bit.ly account from within Seesmic.)
So on the Twitter front, we’re ok. But what if you’re using a URL shortening service to mask affiliate links elsewhere (your money site, blog, or external sites, like Squidoo)?
You’ve got to change those links to be links that you have control of!
You absolutely *must* use a method of shortening/redirection that is dependent on your own domain. That way you have control of the links and you know they’ll always work.
If you’re using a Wordpress setup, you can use the plugin Redirection to do just that – Crowd Mountain members know alot of the little tips and tricks for using this plugin. But the basics premise is that it’ll take http://yourclickbankid.clickbakproduct.hop.clickbank.net and change it to http://www.yoursite.com/product/ – and it’ll give you stats on the number of clicks the link has received so you can track reader’s interest and conversions.
What’s more, if you find out that the product you’re directing visitors to just isn’t converting, you can change where your redirection link goes to to test another product, without having to edit the links you’ve placed on your site or over the ‘net.
The point I was making in “Twitter’s DOS Attack (And Why Social Media Sucks)” and the point I’m making here is that you must be in control of your business, particularly the elements of your business that bring you leads, subscribers, sales and ultimately, your income.
Depending on any one (free) service to host your content or lead visitors to the “Buy Now” page will ultimately award you with a headache, at best!
Another free resource you might enjoy is the Social Media Myth, where Michelle MacPhearson explains the reason most marketers aren’t having success with their social media marketing and devises a simple plan for you to follow. Unfortunately, we try to do too much with too little, the Social Media Myth is the answer.
Blog Marketing
What is blog marketing? It is essentially building up a blog for the purpose of marketing a product or service. What is essential for knowledge and understanding of how you can go about marketing the blog boils down to the fundamentals of online marketing. They will guide you to achieve the best results in blog marketing.
What then are these fundamentals that are building blocks to the marketing of your blog? Much serious thought and consideration have to be given to them. They are the pillars in blog marketing.
(1) Check out and confirm who will be your audience that you are targeting
Needless to say, this is the very first prerogative any marketer has to fulfill before embarking on the process of blog marketing. The product or service must be able to meet the need of the customer. This implies that the audience must be correctly targeted. In marketing terms, there must be correct customer segmentation.
(2) Search out the possible sources of online audience presence
After having segmented the target market, ascertain where and how can the targeted audience be found and reached on the web. A good suggestion would be putting up a survey on the web. Ask questions pertinent only to your product or service.
(3) Read the minds of the targeted audience
Delve into the minds of the audience target. Know what the targeted audience read. This will provide great support when it comes to studying their interests and understanding the different reasons for their reading blogs. This will be of great help when you want to find out in what ways blogs read by them have been useful to them. Plans can then be drawn up to revamp your blog for blog marketing success.
(4) Check out and confirm audience communication channel
Find out how to contact the targeted audience who is usually geographically dispersed. The norm will be via search engines. These will assist searches for your blog by the targeted audience. It is also possible to consider other communication methods such as the posting of interesting messages and the exchange of links amongst blogs. These alternatives will help in traffic growth for your blog.
(5) Determine ways to collect email addresses of targeted audience
The opt-in box will be needed to collect the email addresses of the targeted audience. This will help to grow the subscription list which can be the potential goldmine. Hang carrots to lure potential customers by giving freebies for instance free ebooks. The choice of opting in essentially means that the customers have the right to choose if they really want to release their email addresses and to receive future email marketing messages from you. To ensure privacy, insert a privacy policy which should categorically state that you as the marketer will protect all contact details and information given. The psychological fear of not knowing who they are talking to at the other end is overcome by the use of such a privacy policy. The building of your contact database will thus be made much easier.
(6) Know and understand the competition
Be armed with good knowledge and understanding about your competition. It is paramount to know the minutest details of the competitors in terms of who are they and what are they currently doing in their business. With the data collected, you will be able to write out a strategy to fine-tune your blog and blow your competition away.
In blog marketing, you can achieve the best results with the following steps:
(1) Careful selection of keywords
Your blog must be search-engine-ready. This means that even the brief description of your website must show up relevant keywords that are related to your niche business. This process of carefully selecting the best keywords may be tedious but it can extremely rewarding. Search engine optimization necessitates this action to be taken. Even the meta tag should preferably use description similar to that of the title. Search engine rankings can be affected by the title tag as well as the name of your blog. When selecting keywords, it is best to include the name of your blog into the title tag, not forgetting certain relevant keywords for the purpose of search engine optimization.
(2) Listings in search engines
To spread word about the birth of new blogs, it is usually done by listing with search engines. In submitting your blog to search engines, it is always useful to provide them with the brief description and keywords that you have specially selected. Of course, the operations of search engines do differ in their requirements for submission. Examples of search engines and directories that you can choose from include Google.com, Yahoo.com, Blogcatalog.com, Bloggernity.com, just to name a few.
(3) Get more links
The concept of links and reciprocal links plays an important role in blog marketing. Links must be relevant to your site; they must be speaking in same terms. The more links the merrier. Visitors will love to return as they realize your blog has become a valuable content resource to them. Undoubtedly, blogs are actually great link baits. There are several free tools designed specially to help out in the area of linking to other blogs. Examples include Blogroll.com and Del.icio.us.
(4) Use Feeds
When new updates are posted in the blog, it is strongly recommended to use blog feeds that will help to automate the important process of syndication of blog content by other bloggers. The concept of subscription to content from blog feeds enables members to monitor updates of blogs that they like. FeedBurner for instance helps to set up feeds.
(5) Use Pinging
Your blog must “ping” each time there is a new post written. The blog is being updated and notification must be sent out to your audience. This can be easily done with the help of blog search engines such as Blo.gs and Weblogs.com. for Typepad users. Ping-o-matic is another good choice.
(6) Place relevant comments on other blogs
Make many visits to related websites and place pertinent comments on those blogs. With rich and valuable content on your own blog, these bloggers would come to your site. This will imply more traffic from your targeted audience, especially if you have placed your URL in your post for the sole purpose of leading them back to your blog. In trackbacking and especially for blog marketing, the trackback feature will increase the awareness of your blog and blog content. This is simply done by putting a link to the page from where the post that you are referring to is taken from.
(7) Monitor and Identify shifting trends
It is imperative for the survival of any business to monitor what is happening with its competitors. What are the current changes taking place? What are the new trends that are appearing gradually? What will be your next course of action? It is no easy task but it must be done for the survival of your blog. The reason is that the blogosphere is always growing and getting filled with new blogs with new trends. Blogdex , Technorati and even BlogPulse will provide the much needed information on shifting trends and popularity.
Blog marketing is the new marketing era on the web. It provides a real hot source of revenue if given the strong setup and right impetus. It is a lucrative source of money. It can certainly be explosive.
For latest updates on how to increase traffic, raise page ranking, write effective articles and powerful squeeze pages, create explosive blog marketing system, learn about viral marketing, and bring in massive income from your internet marketing business, please Click here Webmaster: Jeremy Long Chia Teik.
Learning about Blogging and Blog Marketing
October 29, 2009 by IBI · Leave a Comment
Studying Successful Blogs
One of the simplest ways for prospective bloggers and new bloggers to learn about blogging and blog marketing is by studying successful blogs. Those who have recently started a blog or are considering starting a blog can learn a great deal simply by reading and studying successful blogs. Bloggers may choose to study blogs which focus on a similar subject but this is not necessary. Bloggers can learn a great deal about maintaining a successful blog by studying blogs related to any subject. This is because factors such as writing style, blog design, font type and colors can all contribute to the success of the blog.
In studying other blogs, the blogger should pay particular interest to aspects of the blog which attract his attention. This is important because these aspects also likely appeal to other blog visitors and contribute to the success of the blog. Modeling a blog with these aspects in mind can go a long way towards contributing to the success of a blog.
Using the Internet to Research Blog Tips
The Internet can be an excellent resource for learning about the subject of blog marketing. There are a variety of different objects related to this subject. These articles may contain tips for starting, maintaining and optimizing a blog. They may also contain tips for generating traffic to a blog and keeping visitors interested in the blog. Bloggers are advised to study the information available online carefully and to always consider the source of the information. Considering the source of the information is important because it can help to ensure the information gleaned from the Internet is reliable. However, this can be difficult because it is not always possible to determine the source of information available on the Internet.
Another option for verifying the validity of information available online is use other sources to confirm the information. This means a blogger may find one article which provides several tips for operating a successful blog but still searches online for information which will corroborate the information available in the original article. This may sound redundant but it can help to prevent the blogger from accepting false information as being correct.
The Importance of Promoting a Blog
Finally, bloggers should understand the importance of promoting a blog and should investigate methods of promoting their own blog. Promoting a blog is so important because it is through this type of promotion that a blog gains traffic. Gaining traffic is imperative to the success of a blog in most cases. The few exceptions include blogs which are maintained solely for the bloggers personal use as well as blogs which are maintained for the purpose of keeping friends and family members up to date on events in the bloggers life. All other blogs can benefit from increased blog traffic.
Bloggers can learn successful blog marketing to promote a blog by considering how they learned about blogs which they read frequently. This is significant because Internet users who read blogs likely have similar methods of finding these blogs. For example a blog reader who learned about an interesting blog through participation in a relevant message board will likely consider remaining active in message boards which are relevant to his own blog as a method of promoting his blog.
Blogging and Blog Marketing is an amazing and fast way to make money online when you use an effective blog software to create a seo blog. Review the top blogging guides to learn how to make money blogging.
Visit Here to Learning about Blogging and Blog Marketing


