Using Social Networks To Promote Your Business

November 8, 2009 by IBI · Leave a Comment 

Social networking is getting off the ground big time with websites like Facebook and Twitter in the top five social networking sites. These sites have produced fresh opportunities to promote your  business or to just contact people online, even market to them, if you know how to do it correctly. One matter that you can be certain of is that people who come on these sites enjoy the way it helps them define their self-identities. So, marketing to anything that assists them announce who they are, what social groups they go belong to, and what values they maintain is a big way to make your contact list, and still in some cases, advertise products that will appeal to this demographic.

Look At Me!

One way that social networks such as Facebook and Twitter permit you to personalise the profile is by employing your actual name, or in the case of Twitter, a screen name. This attracts attention to who that individual is and aids to advance their self-image. In the same way, if you’re attempting to sell books or calendars, if you have some way that you can bring in a personalization to induce the item more custom, you’ll deliver more sales. Everybody enjoys seeing their name in print!

Generate A Group Identity

On Facebook, you can assemble a Facebook page for famous people, occupations, and products. People then join these pages to turn into a group of devotees that like the page or subject. When you have a group of people put together, it can be a avid way to get a group identity put together by producing intriguing names for the groups, having interactive activities from time to time and making social badges that show people as representing a member of that group. This aids in promoting your business or company as other people attend additional social networking websites. They can then distinguish themselves by pronouncing they’re a member of that group or employing another form of badge or button that you put up to identify themselves proudly. Still if they never go elsewhere to advertise your group, the fact that they are a part of a group that you began affords you a enraptured audience and loosens up alot of of the limitations that you have for marketing in Facebook. You can not spam others on their profiles with your offerings, but in a group, the use may be more acceptable if it aids to facilitate group actions and maintain group criteria of identity.

Social Values That Sell

If you are a non-profit-making establishment attempting to employ social networking to assist in generating contacts and advertise some of your products, you can trade by the promotion of your social values. For example, if you are a non-profit-making that believes in environmental issues, you can advertise particular items in your merchandise line-up, in a post to a group wall, that demonstrates how that particular item helps to salvage the environment. Because people wouldn’t join the group of a social conscience website without having some of the same values, it allows for an first-class induction to engender buying behavior.

Use your social network to promote your business or for more information visit

Twitter- Race For More Followers- Good Or Bad?

October 28, 2009 by IBI · Leave a Comment 

Are you also in the race to have more followers than others on Twitter.com? Is it good or bad? Let us not forget that we live in an age when stress is all around us. Some amount of stress is unavoidable – we have to take it. But what about activities where stress can be avoided? Social networking sites have added stress to our life in many ways.

We want to open and view our page every day without fail. If we do not do that, it causes stress. If we post something that may not be liked by others, we are worried. That again causes stress.

We want to tell our friends about everything in our life. Is that necessary? In earlier days, you did not call your friends to tell them that you are drinking coffee, but with Twitter many people are doing exactly that. This is another stress causing factor. Rather than enjoying a sunset, you want to tell your followers that you are watching it- sad but true.

Twitter is the latest big bang on the Internet and everybody wants to have a profile. They were devotees of Facebook, Myspace, Orkut, etc., but suddenly they feel bad if they do not have a page on Twitter. Everybody is thinking about what to write on his or her page. I made a page and decided to write nothing. Why take stress about telling others about when I take bath?

The race for having more followers is a big stress. Tell me, why should I expect people to read what I write? Unless I have a reputation for writing things that are witty, interesting, informative and useful to others, why should anyone follow my page? Till I do that I should be happy with my friends following me. And once I develop some art to make others interested I should be happy to have few followers. I cannot get followers by spamming or by copying others? And ultimately what do I gain by having more followers – nothing. I can gain something if I am there to promote a product or sell a service, not otherwise. Please avoid stress at every cost. Stress takes the joy out of our life. Follow your own friends and let them follow you on Twitter. Following unknown people so that they will in turn follow you is just a stress creator which will amount to nothing in future. So follow your common sense and opt out of the race for more unknown followers on Twitter.

The author writes text messages and advises and consults for social networking content like twitter backgrounds and myspace graphics. He also writes quizzes on subjects like personality, etc.

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