January 2, 2010 by IBI · Leave a Comment
Many large and small businesses alike have recently discovered the great advantages of blogging in maintaining good communication relationships with both employees and customers. It is obvious that for some people, blogs have become a means of sharing information and expertise at very advanced levels and this can only mean increased profit for the company. It is a common knowledge by now that small businesses profit the most from blogging. Why? Because a highly specific web page such as a blog, successfully substitutes an extensive online presence. Instead of a static page, you offer a very dynamic blog where feed-back is encouraged and various issues get tackled with.
Many Internet experts consider blogs a very informal, yet popular way of developing business contacts, since, the informational content receives a different approach than in the case of classic promotion sites. Business owners can definitely enjoy great recommendations from users, but there are also dissatisfied customers who could review the products or services unfavorably. You’ll have to be prepared to handle such situations with the utmost diplomacy in order to avoid a worsening of the situation. On the other hand, a business blog provides the opportunity to run market research and avoid hiring employees that don’t fit requirements.
Business blogs also function as the right tool to spread news to all the employees at once; this kind of blog application is usually preferred by larger companies who can reach the staff in a more comfortable way and on a daily basis. Statistics claim that blogging significantly contributes to team building and communication between the departments of the same company; hence, there has been an increased preference for blogging over newsletters. Nevertheless, we also have to mention the more difficult aspects of business blogging as well.
For instance, maintaining an updated blog requires quite a lot of time and work, it may even be necessary to have someone perform all the operations on a regular basis. Then, the e-commerce possibilities are fewer when it comes to using a blog over a regular site; you may find it very advantageous to start blogging when you just initiate your business online, but then, you may choose to use it in parallel with a regular promotion site, once things get to look brighter. If at the beginning you take advantage of the minimal costs required by a business blog, later you need to monitor efficiency first and foremost.
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November 21, 2009 by IBI · Leave a Comment
He reasoned that for all its supposed follies, Adsense does fetch money for his website. Build a knowledge site with a blend of affiliate programs along with Google AdSense ads and earn several nice paychecks a month. Techniques he will mention will be things like blending the “look” of your ads into the overall design of the page are common knowledge, but Adsense Decoded shows you techniques that have been tested to destruction by the author to make huge profits. The Fix master confided that he used to make a ton of money from adsense but had committed the cardinal sin of spending it just as fast as he made it.Learning from the “legend”, they really treat their AdSense business as a REAL business empire. Google also lets you track your adsense code on 200 different urls (channels) so you can see which web pages or blogs are earning you money. Choose your best Ads colors: Adsense gives a panel control to change text colors, border colors and environment colors. You need to make your Adsense unit blend in with your content, so use rectangular boxes.Building content websites with the aim of earning an AdSense income then you’ll know that the ads shown are dependant upon the surrounding content on your web pages. Techniques change on a daily basis, whether your niche is AdWords, adsense, free traffic generating, or affiliate marketing in general. The goal is to make your Google adsense ads as different as possible from your website. Paypal), Text Link Ads (sold for a fixed amount per month), Chitika e-Mini Malls ads (pay per click), affiliate programs like Amazon, Advertising sold to individual advertisers (three-month campaigns or longer)“A number of factors come into play when AdSense tries to determine what the page is about: The URL of the page, the page title, the anchor text of links, the keywords that appear most frequently within the page, search engine queries that lead to the page or to another page that links to the page”.Utilizing AdSense and then add one strategy at a time. Things like being able to have an opt-in box, auto responder set up on the back end, RSS feeds, daily new and fresh content that you write, You Tube like videos that are related to the subject matter, AdSense towers, membership capabilities, picture galleries and a whole host of other tricks and tactics. We now have software that will shell out a fully-fledged website in half an hour (and people expecting to bring online at least 5 of these a week), packages of ready-written Private Label Rights articles, membership sites where for a monthly fee you can get PLR packages on any topic that ranks high in keyword analyses, or ready-made content-rich sites already fitted out with Google Adsense codes. Keep updating your website, keep marketing the site, and you will soon see Google AdSense Profits.The number one causes Google’s AdSense program has far outweighed Yahoo’s Publisher Network is because they’ve been able to spread out as far and wide as possible in as little time as possible. Firstly, you need software that can build hundreds of your adsense sites fast using reprinted articles. Google Adsense has become one of the best ways for small webmasters to earn online, and an entire industry seems to have grown up around it. A)Try to research with the background color, font and text colors to achieve the desired click-through campaign and, hence, maximizing your adsense income. Are you in for the long term as a serious adsense publisher? The Google Adsense, will display ads relevant to your topics. There used to be a question that goes, “Is building Adsense sites a business. Go to Modules, Site Modules and click on the SW Adsense link.
November 21, 2009 by IBI · Leave a Comment
He reasoned that for all its supposed follies, Adsense does fetch money for his website. Build a knowledge site with a blend of affiliate programs along with Google AdSense ads and earn several nice paychecks a month. Techniques he will mention will be things like blending the “look” of your ads into the overall design of the page are common knowledge, but Adsense Decoded shows you techniques that have been tested to destruction by the author to make huge profits. The Fix master confided that he used to make a ton of money from adsense but had committed the cardinal sin of spending it just as fast as he made it. For more help visit www.adsense-income-exposed.com
Learning from the “legend”, they really treat their AdSense business as a REAL business empire. Google also lets you track your adsense code on 200 different urls (channels) so you can see which web pages or blogs are earning you money. Choose your best Ads colors: Adsense gives a panel control to change text colors, border colors and environment colors. You need to make your Adsense unit blend in with your content, so use rectangular boxes.
Building content websites with the aim of earning an AdSense income then you’ll know that the ads shown are dependant upon the surrounding content on your web pages. Techniques change on a daily basis, whether your niche is AdWords, adsense, free traffic generating, or affiliate marketing in general. The goal is to make your Google adsense ads as different as possible from your website. Paypal), Text Link Ads (sold for a fixed amount per month), Chitika e-Mini Malls ads (pay per click), affiliate programs like Amazon, Advertising sold to individual advertisers (three-month campaigns or longer)“A number of factors come into play when AdSense tries to determine what the page is about: The URL of the page, the page title, the anchor text of links, the keywords that appear most frequently within the page, visit for more help search engine queries that lead to the page or to another page that links to the page”.
Utilizing AdSense and then add one strategy at a time. Things like being able to have an opt-in box, auto responder set up on the back end, RSS feeds, daily new and fresh content that you write, You Tube like videos that are related to the subject matter, AdSense towers, membership capabilities, picture galleries and a whole host of other tricks and tactics. We now have software that will shell out a fully-fledged website in half an hour (and people expecting to bring online at least 5 of these a week), packages of ready-written Private Label Rights articles, membership sites where for a monthly fee you can get PLR packages on any topic that ranks high in keyword analyses, or ready-made content-rich sites already fitted out with Google Adsense codes. Keep updating your website, keep marketing the site, and you will soon see Google AdSense Profits.
The number one causes Google’s AdSense program has far outweighed Yahoo’s Publisher Network is because they’ve been able to spread out as far and wide as possible in as little time as possible. Firstly, you need software that can build hundreds of your adsense sites fast using reprinted articles. Google Adsense has become one of the best ways for small webmasters to earn online, and an entire industry seems to have grown up around it. A)
Try to research with the background color, font and text colors to achieve the desired click-through campaign and, hence, maximizing your adsense income. Are you in for the long term as a serious adsense publisher? The Google Adsense, will display ads relevant to your topics. There used to be a question that goes, “Is building Adsense sites a business. Go to Modules, Site Modules and click on the SW Adsense link
m goodwebsite promoter
www.adsense-dollar-factory.com
http://www.youradsenseprofits.com
November 21, 2009 by IBI · Leave a Comment
He reasoned that for all its supposed follies, Adsense does fetch money for his website. Build a knowledge site with a blend of affiliate programs along with Google AdSense ads and earn several nice paychecks a month. Techniques he will mention will be things like blending the look of your ads into the overall design of the page are common knowledge, but Adsense Decoded shows you techniques that have been tested to destruction by the author to make huge profits. The Fix master confided that he used to make a ton of money from adsense but had committed the cardinal sin of spending it just as fast as he made it. For more help visit www.adsense-income-exposed.com Learning from the legend, they really treat their AdSense business as a REAL business empire. Google also lets you track your adsense code on 200 different urls (channels) so you can see which web pages or blogs are earning you money. Choose your best Ads colors: Adsense gives a panel control to change text colors, border colors and environment colors. You need to make your Adsense unit blend in with your content, so use rectangular boxes. Building content websites with the aim of earning an AdSense income then you’ll know that the ads shown are dependant upon the surrounding content on your web pages. Techniques change on a daily basis, whether your niche is AdWords, adsense, free traffic generating, or affiliate marketing in general. The goal is to make your Google adsense ads as different as possible from your website. Paypal), Text Link Ads (sold for a fixed amount per month), Chitika e-Mini Malls ads (pay per click), affiliate programs like Amazon, Advertising sold to individual advertisers (three-month campaigns or longer) A number of factors come into play when AdSense tries to determine what the page is about: The URL of the page, the page title, the anchor text of links, the keywords that appear most frequently within the page, visit for more help www.guardadsense.com , search engine queries that lead to the page or to another page that links to the page. Utilizing AdSense and then add one strategy at a time. Things like being able to have an opt-in box, auto responder set up on the back end, RSS feeds, daily new and fresh content that you write, You Tube like videos that are related to the subject matter, AdSense towers, membership capabilities, picture galleries and a whole host of other tricks and tactics. We now have software that will shell out a fully-fledged website in half an hour (and people expecting to bring online at least 5 of these a week), packages of ready-written Private Label Rights articles, membership sites where for a monthly fee you can get PLR packages on any topic that ranks high in keyword analyses, or ready-made content-rich sites already fitted out with Google Adsense codes. Keep updating your website, keep marketing the site, and you will soon see Google AdSense Profits. The number one causes Google’s AdSense program has far outweighed Yahoo’s Publisher Network is because they’ve been able to spread out as far and wide as possible in as little time as possible. Firstly, you need software that can build hundreds of your adsense sites fast using reprinted articles. Google Adsense has become one of the best ways for small webmasters to earn online, and an entire industry seems to have grown up around it. A)
Try to research with the background color, font and text colors to achieve the desired click-through campaign and, hence, maximizing your adsense income. Are you in for the long term as a serious adsense publisher? The Google Adsense, will display ads relevant to your topics. There used to be a question that goes, “Is building Adsense sites a business. Go to Modules, Site Modules and click on the SW Adsense link.
November 21, 2009 by IBI · Leave a Comment
He reasoned that for all its supposed follies, Adsense does fetch money for his website. Build a knowledge site with a blend of affiliate programs along with Google AdSense ads and earn several nice paychecks a month. Techniques he will mention will be things like blending the “look” of your ads into the overall design of the page are common knowledge, but Adsense Decoded shows you techniques that have been tested to destruction by the author to make huge profits. The Fix master confided that he used to make a ton of money from adsense but had committed the cardinal sin of spending it just as fast as he made it. Learning from the “legend”, they really treat their AdSense business as a REAL business empire. Google also lets you track your adsense code on 200 different urls (channels) so you can see which web pages or blogs are earning you money. Choose your best Ads colors: Adsense gives a panel control to change text colors, border colors and environment colors. You need to make your Adsense unit blend in with your content, so use rectangular boxes.Building content websites with the aim of earning an AdSense income then you’ll know that the ads shown are dependant upon the surrounding content on your web pages. Techniques change on a daily basis, whether your niche is AdWords, adsense, free traffic generating, or affiliate marketing in general. The goal is to make your Google adsense ads as different as possible from your website. Paypal), Text Link Ads (sold for a fixed amount per month), Chitika e-Mini Malls ads (pay per click), affiliate programs like Amazon, Advertising sold to individual advertisers (three-month campaigns or longer)”A number of factors come into play when AdSense tries to determine what the page is about: The URL of the page, the page title, the anchor text of links, the keywords that appear most frequently within the page, visit for more help www.guardadsense.com , search engine queries that lead to the page or to another page that links to the page”.Utilizing AdSense and then add one strategy at a time. Things like being able to have an opt-in box, auto responder set up on the back end, RSS feeds, daily new and fresh content that you write, You Tube like videos that are related to the subject matter, AdSense towers, membership capabilities, picture galleries and a whole host of other tricks and tactics. We now have software that will shell out a fully-fledged website in half an hour (and people expecting to bring online at least 5 of these a week), packages of ready-written Private Label Rights articles, membership sites where for a monthly fee you can get PLR packages on any topic that ranks high in keyword analyses, or ready-made content-rich sites already fitted out with Google Adsense codes. Keep updating your website, keep marketing the site, and you will soon see Google AdSense Profits.The number one causes Google’s AdSense program has far outweighed Yahoo’s Publisher Network is because they’ve been able to spread out as far and wide as possible in as little time as possible. Firstly, you need software that can build hundreds of your adsense sites fast using reprinted articles. Google Adsense has become one of the best ways for small webmasters to earn online, and an entire industry seems to have grown up around it. A)Try to research with the background color, font and text colors to achieve the desired click-through campaign and, hence, maximizing your adsense income. Are you in for the long term as a serious adsense publisher? The Google Adsense, will display ads relevant to your topics. There used to be a question that goes, “Is building Adsense sites a business. Go to Modules, Site Modules and click on the SW Adsense link.
November 16, 2009 by IBI · Leave a Comment
The Web is can be extremely unforgiving market place and with competition at a global level, the fight for a high search engine ranking gets all the more intense. Marketing for any online business eventually becomes a fight for a good placement on Google, Yahoo! or any of the top search engines. After all, most surfers begin browsing with a search engine, making search engine optimization essential for all e-businesses. The logic is simple – higher rankings translate to increased traffic with results in higher exposure and sales. SEO remains the number one priority of any online marketing strategy.SEO techniques are tried and tested methods employed by professionals who have garnered years of experience in web development, IT and Internet-related fields. There are no free lunches in the SEO world! Most “tips and tricks” posted online have been used and abused by web designers everywhere. In addition, some SEO firms offer services that are in blatant violation to search engine polices. These forbidden practices, dubbed black hat SEO, can often result in the death knell for their clients – a ban from a major search engine. Thus SEO remains tricky business, often misunderstood by websites, but still essential for competing over the web.The Internet remains the largest repository of information anywhere, and like every other topic, SEO has its set of hoaxes and myths.• Resubmitting URLs: This ancient practice endorsed by novice SEO consultantsmay have helped a few years ago. It is common knowledge that most search engine’s databases are not erased every few weeks. So, a once submitted website’s ranking will not change if resubmitted a few weeks later.• Meta Tags: Keywords remain essential, but the meta keywords tag has been ignored by major search engines for a while now. It is not uncommon to read SEO advice proclaiming meta-tags to be an essential SEO practice.• Impact of PPC ads: Another common misconception is that pay-per-click advertising on a particular search engine has an effect on organic SEO rankings. PPC ads have no bearing whatsoever on the placement of a website on the SERP.• Linking: This practice falls into a very grey area, considered by many to be black hat. Link farms have long been blacklisted by Google, but many a naïve developer falls for the old tip that says “linking with any kind of website is essential”.These are but a few of the many SEO myths that still persist across the Web. Only an experienced SEO company can properly handle your website’s SEO ranking. Choose an SEO firm that understands well the implications of its practices, and will neither jeopardize your company’s search engine placement nor risk its integrity with black hat tricks.
Sortins Technologies as the name suggests is an Indian web designing & development company located in Hyderabad that provides professional services in web design, website development, web hosting, website maintenance, website redesigning, web promotion, search engine optimization, multimedia presentations, e-catalogs, e-commerce web development, intranet application development, software development, extranet applications, portals and vortals development from Hyderabad, India.
November 10, 2009 by IBI · Leave a Comment
Establishing your own E-commerce site is not like what it used to be. There are thousands of competition that is all too willing to get a bigger share of the pie or profits. Every scheme and method that you could find to get more sales would be very beneficial.
We all have to admit to ourselves that most of us are into it for the money. We are not going to waste our time and effort just for the fun of it. Many websites would not wait until hell freezes over just to see their profits. While there are some who takes things lightly there are always those who would rather see profit any given day.
It is common knowledge that without web traffic, we have no business or we did not have stand a chance to make money online or earn money online. Like any business, without any customers you don’t get sales.Web traffic represents all the people that gets a chance to see what you have to offer. The more people who see your products the more people there would be to buy them.
Nobody puts up an E-commerce site that doesn’t expect profit. We have a startup capital that needs to be regained. With a consistent web traffic, we must at least have a achieve that probability to stand a chance to make money online or earn money online. Monetizing your traffic would optimize your chances of making the best out of it.
The best and most proven method of making a profit out of your web traffic is using advertising. The internet generates hundreds of thousands upon hundred of thousands of web traffic everyday. Most of them are searching for something. While some are just looking for information there is also a good percentage that is looking for something that they need.
The internet has proven to be a very reliable source in finding what was deemed to be a very unsearchable product. The internet has made the world that allowed you to advertise a product from the depths of Istanbul and still find a buyer from the center of Philadelphia.
Generating web traffic is not an easy task. You have to contend with a great number of websites to generate a good number of web traffic flow. But if done successfully this could open up a Pandora’s Box of possibilities. One of the benefits is monetizing your web traffic flow.
So, to get to the core of it the more web traffic you generate, the more likely you are considered as a desirable in a sense that a good web traffic flowing site is easily convertible to profit. Basically web traffic equals profit. Advertising is the name of the game with the good advertising scheme you can use your web traffic flow to your advantage.
When you have good web traffic chances are you have a good number of potential customers that are willing to pour money into your coffers. Other than that these are also web traffic that can be redirected to sponsored links that are willing to pay you for a sizeable portion of the web traffic that you have generated.
This scheme is called “pay-per-click”. With every click a visitor of your website makes on an advertised link you will be paid. The more web traffic you generate and the more clicks that happens would spell to more profits.
Another method of monetizing your traffic are affiliate programs. You can link up with other tried and tested websites and online companies and monetize your web traffic by having a percentage of sales generated by web traffic coming from your website.
The basic idea is, web traffic generated from your website will go to another website that can offer a product that you do not carry. Many affiliate programs can keep track and make records of transactions that was made possible because of website linkage.
When purchases are made by customers that was led by your website to their website you get a percentage of that sale. Affiliate programs would give you the benefit of monetizing your web traffic without the actual need of carrying or promoting a certain online product.
There are so many ways and methods to monetize your web traffic. All it takes is a bit of hard work and the desire to successfully launch a profit-earning website. The internet is a veritable source of information, many tips and guides are offered everywhere in how to monetize your web traffic and make your website a good profit earner or have higher chance to make money onlineor earn money online.
I hope you find my article useful. If you are keen to learn how to get more website traffic or web traffic to your blog i suggest you to visit this blog at http://freeonlineadvertisingresource.blogspot.com/ in this blog it will reveal to you a few hidden free google traffic that you could use to traffic your websites or blogs for free!!!
I am a part-time internet Marketer.
November 4, 2009 by IBI · Leave a Comment
Recently, celebrated Google engineer Matt Cutts offered five tips to help you optimise your website. This is great news considering the fact that when the advice comes straight from Google, you need not look else where for guidance or seek help from any other SEO guru. It is almost like obtaining tips of a horse race directly from the horse’s mouth!
All the five guidelines offered by Cutts are great and highly effective. In this article, we shall concentrate only on one of his tips: “Create a blog and post often.”
The most common perception among many SEO experts is that the more links your website has, the higher will be the search results. In addition, they also believe that more links also helps a website to get higher page rankings in the top search engines. Technically speaking, this is only half the truth. While more links to a site are always welcome, the most important aspect is the quality of the links rather than the quantity.
According to Cutts, “If authoritative sites link to you, you must be good, and, therefore, you get to the top of the list.” However, all said and done, getting links is the main idea behind everything and one has to put in a lot of effort for this. Keeping this in view, Cutts advises the Web masters to start blogs on their site. This is a great piece of advice from Cutts, since he does not suggest getting links from directories, industry portals or anywhere else. Instead of working hard towards reciprocal linking, Cutts suggests blogs, which in fact translates to creating more content on your website.
It is common knowledge that any virtuous politician would always prefer to answer the questions he wished he was asked rather than the questions he is actually asked. Similarly, when people ask search engine marketers (SEMs) where to find links, they feel duty-bound to provide an answer. However, Cutts is no ordinary SEM, but clever enough to answer the question that he wished people asked him.
So, when someone asks Cutts, “How does a site owner set up his site so people will want to link to it?” he is quick to retort. His answer is simple, yet significant. According to Cutts, the appropriate reply to the question is setting up the cart and the horse in the correct arrangement. If you try to read between the lines, you will realise that Cutts is equating the horse to the content that will drive the cart – or links in this case.
Normally, other people would have answered the question differently putting the cart or the links before the horse, i.e. content. This is just because people, even many SEM experts, pointlessly endeavour to answer the question that they are asked – ‘How do I get more links for my site?’
Now, taking over from Matt Cutts, let us discuss the three vital tips on starting a thriving blog for your website.
1. Host A Blog On Your Site
If you already have a website or own a Web domain, it is always advisable to host your blog on your own website. The proposed blog could have an URL such as www.blog.yoursite.com or www.yoursite.com/blog
You may utilise tools like the Blogger to permit you to FTP your blog on your website. In addition, setting up tools such as the WordPress on your server will enable you to position your blog anywhere on your website. Although both the tools are superb for starting a blog on your site, what is crucial is that the blogs should exist in your Web domain.
There are many blog tools that enable people to install blogs on different Web domains even though they might not own them. These tools are never helpful as they make it difficult for you to move to new blog tools. And the worst part is that the links you earn for your website actually give credit to these domains that you have no relation with.
2. Permit Remarks
Website owners as well as businesses that have blogs on their sites are often worried about the negative comments people often make in their blogs. But, I can assure you one thing and that is the benefits of having a blog on your website far overshadow the negative comments.
In fact, the comments of other people provide your website with content free of cost. Neither have you spent any time or money in creating them, nor do they require any artificial optimisation. On the other hand, the positive point is that you are able to pose as a company that is committed to listening to requirements, concerns and comments of its clients. Having a blog on your website also helps you to receive free and quick feedback from a cross-section of people and this was never achievable before. Simultaneously, you are playing a crucial role in being in-charge of the social media that is being fashioned by your clients.
3. Contribute to Other Blogs
If you want your clients and other people to know about the blog on your website, the best thing to do is to participate in other’s blogs and leave your comments there. If you adopt this policy and participate in blogs related to your industry, it will be the quickest way to convey your message. In addition, you are also able to provide a link to your site through your name in the blog. In fact, the truth is that if you can write something interesting and meaningful for the readers, you will find a large number of them visiting your website to learn the latest thing that you have to say.
Before I conclude, I would like to emphasise that irrespective of the fact that you own a small, medium or a massive firm or are into B2B or B2C venture, starting a blog on your website will always turn out to be beneficial in more than one way.
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November 2, 2009 by IBI · Leave a Comment
All the hype about the sale of Weblogs Inc. to America Online (AOL) has given rise to the now famous question – How much is your blog worth? In acquiring Weblogs Inc., AOL has provided some concrete metrics to future valuation of blogs. How much will traditional media be willing to pay for a blog? Conversely, how much would you sell your blog for?
AOL-Weblogs Inc. Deal – Benchmark for Future Blog Valuation
Weblogs Inc was established by Jason Calacanis and Brian Alvey in 2003. It is a network of blogs which includes under its wings successful blogs such as Engadget and Autoblog. Jason Calacanis pointed out that Weblogs Inc. earns in excess of $1 million yearly in Google Adsense revenues alone.
AOL purchased Weblogs Inc. for a confidential sum assessed at somewhere between $25 – $40 million. After said purchase, Tristan Louis came up with a blog valuation scheme based on the deal. He created a chart of blog value using the value of each inbound link to Weblogs Inc. as the basis. It is common knowledge that blog readers follow links. Search engines also act as users and primarily determine blog quality rankings based on linkage data thus direct and indirect value links are a great proxy for value measurement. In the blogosphere, conversations that nurture connectivity represented by links and indexes like Technorati give a vantage view of the value of a blog.
Tristan Louis itemized the publicly available data (list of blogs indexed) at Weblogs Inc. network including the number of inbound links (Technorati blog numbers) per blog divided by the purchase price to determine the value of an inbound link to a blog. At the rumored price of $25 million, the estimated value is $ 564 per link. At $30 million, it is $677.57 per link and $903.42 at an acquisition price of $40 million. Interestingly, the consumer segment chalks up the biggest percentage of linkage. Engadget represents over a third of the overall network traffic.
Applying Tristan Louis’s Weblogs Inc, sale, Dave Winer has also sold http://Weblogs.com to Verisign for a rumored price of around $2 million. Blog entrepreneur Nick Denton, founder of Gawker Media has signed a deal with VNU Media to publish Gizmodo (gadget blog) across Europe in six languages. VNU Media is a leading worldwide information and media company which owns ACNielsen, Billboard, The Hollywood Reporter, among others. With this deal, blog publishing has hit big time.
However, the value of a blog is not calculated based solely on links using AOL’s purchase of Weblogs Inc. Jason Calacanis, the man behind Weblogs Inc., disputed using links alone as proxy for the value of the blog network. He reiterated that the acquisition price was based also on the ever reliable revenue, earnings, management and other metrics.
Tristan Louis based his valuation scheme on links to a blog but he also acknowledged the significance of technology, talented management team, financial performance and growth. There is direct correlation between links, traffic, revenue and earnings capacity of a blog or blog network but it takes sound management to maximize all these potentials.
Value of a Blog – Some Metrics to Consider
How much is your blog worth? There is no one standard gauge yet. But one way to measure the value is to look at certain factors to gain a better perspective on how to measure the future value of a blog.
Aside from number of links as mentioned earlier, traffic level is a key factor in determining blog value. Highly trafficked blogs definitely have a bigger potential for earning compared with those blogs with few readership. A blog’s success is highly dependent on visitors/readers. However, ascertaining the value of traffic is a thorny issue. Some bloggers value traffic anywhere from $3 to $10 per hit a day. From this data, a blog with 2000 unique visitors (page views) would be worth between $6000 to $20,000. The downside to this valuation approach is that some traffic is more valuable than others. A personal blog might have 1000 unique visitors but more difficult to convert to revenue than a blog with 1000 readers that blogs on the topic of digital cameras.
Aside from diverse traffic streams that come from bookmarks, direct links or RSS subscribers will make risk of losing traffic low. Social bookmarking sites are inching their way to becoming prime sources of traffic, with peer referral at times carrying more weight than search results. There are a number of well known bookmarking sites you should link to. Top bookmarking sites include Furl, http://del.icio.us, Diggs, to name a few. By leaving an RSS (Really Simple Syndication) feed, you can feed you readers’ desire for information. Visitors can get automatic updates whenever you provide new content. Having a fairly good base of bookmarkers and subscribers ensure a steady flow of fans and repeat readers – the all-important traffic.
In the blogosphere as in any other field, revenue or earnings is a major focus. a logical approach to blog valuation would be to base its worth upon current and projected earnings, assuming that your blog is earning something to start with. Again, there are varying views on how to use current earnings to measure a blog’s value.
Some bloggers opine you should expect six to eight months earnings as your blog value. A blog with a daily income of $150 would be worth between $27,000 – $36,000. Still, others determine a blog’s value as being two years of current earnings. A blog earning $150 a day would be worth $108,000. Again, there is a huge disparity between these methods of assessing value. Having diverse streams in the form of multiple affiliate programs also increases blog revenue. An affiliate program is an advertising model in which a blog owner markets via his blog a given product, on behalf of another company. The blog owner is reimbursed a percentage of all sales sold thru his affiliate link. Reimbursement rates can vary from 1% and upwards. Google Adsense is a prime example.
Visitors access blogs throughout the Internet primarily through search engines. If your blog does not have a post appearing in the top ten search engine rankings, the chances of visitors reaching your blog is low. A blog’s presence on relevant search engines is a significant medium for maintaining a blog’s success. Search engine ranking and pages indexed in search engines is critical for generating traffic to a blog. Having your blog among the top results of a search or receiving a high Google PageRank (a system for ranking blog posts) would increase your blog’s overall value.
High quality content will always be a key factor for determining a blog’s value. As has been said time and time again – Content is King. Moreover, search engines can only “read” a blog. What attracts a search engine are the words, the content of a blog that explains, informs, shares and educates readers. Good content increases blog value.
All these aforementioned objective metrics can be considered in assessing the value of a blog. Added to all these, a talented management team behind a blog, its underlying tools and blog technology in use can further help to estimate the future value of a blog.
October 29, 2009 by IBI · Leave a Comment
Ever wondered how big websites drive traffic to their sites? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmicks. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.
So do you have to beg grandma for the family inheritance if you do not have the financial resources to promote your online business? There are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford. Many people have banked on high cost methods and have ended up losing their shirts over it.
Written below are the Top 5 low cost ways to generate traffic for your website.Even if you only get a small percentage of successful visitors to your website, the benefit far outweight the cost.Over time, you will see increase in your traffic as you build credibility amongst your peers or customers through the articles,newletters and forums.So start applying the methods below
1.Exchange Links – This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.
A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.
Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs.
2.Exchange Traffic – This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.
Traffic exchange services are the viewing of another’s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.
3. Write and Submit Articles – There are many e-zines and online encyclopedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.
Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.
Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.
4. Make a Newsletter – This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.
As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.
5.Join Online Communities and Forums – This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.
Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.
Paul Hata is active in various social and community programs aimed at providing equal access to education,health and jobs to all.Paul has over 10 years experience in managing a multi-million dollar advertising company.Paul can be reached at – TradePlanets.com
