The owners of the social media site, ShoutLife, are all in their twenties. They have sought to create a fun environment for their thousands of guests. Connections are made and marketing takes place as members enjoy getting to know more and more ‘friends’.
If you stick around long enough you are likely to receive a bulletin alerting the minions to a group-wide event. Recently that event was a roller skating party in Michigan. The date and time was announced for a facility that likely housed around 200 individuals.
What about the individuals who live in Australia, or Maine for that matter? How many of these individuals would/could travel to Michigan for a roller skating party hosted by individuals they had never met?
There is a strong likelihood that the owners of ShoutLife wound up skating with some of their friends and family. Perhaps a few members who lived in the region showed up, but most of the visitors of this social media site did not attend.
The question is, “Did it make sense for the owners to post an event that would not likely draw a crowd?”
The answer is yes. You see, for most of us just the thought of trying to gather a global network of individuals to something as simple as a skating party will draw a smile. Not only will we smile, but we will remember enjoyable times with friends in our past. Not only will we remember, but we will come to associate a positive impression with the social network that promoted the idea.
Chances are strong that the owners had every expectation that the attendance would be negligible at best, but in a strange way it served to provide a bond with site users who could identify with something that at first blush seems meaningless.
Social media provides a sense of playfulness that can help visitors escape the frustrations of everyday life to a place where individuals with common interests can be found and discussion can take place.
Social media works because it is a playground where anyone can go whenever they have a few spare moments. The anonymity of social media allows many to discuss thoughts and feelings they may never discuss with someone face to face.
Some may argue that social media is feeding into anti-social behavior and I suppose this is possible, but it has also afforded shy individuals with the opportunity to interact with others and find that place of common ground where they can express themselves in an environment that provides a measure of safety.
A portion of the strength of a social media site can be extracted for use in a business site through the use of enhanced blogging options or social media forums. If you provide the right environment you may be surprised at how many individuals will show up – roller skates notwithstanding.
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at:
http://www.highpowersites.com. Start your own ebook business with BooksWealth at:
http://www.bookswealth.com
Filed under Social Media · Tagged with Attendance, Australia, Blush, Bring, Common Interests, Crowd, Enjoyable Times, Everyday Life, Expectation, Friends And Family, Frustrations, Global Network, Likelihood, Maine, Media, Minions, Playfulness, Playground, Shoutlife, Skates, Smile, Social, Strange Way, Your
Social media optimization is where you use different ways to generate publicity for your Internet business. These ways center on the social media and online communities of people who have common interests such as yours.
In this article let’s talk about five ways you can use social media optimization to get the word out about your Internet business.
1. One of the most effective ways to use social media optimization to build your Internet business is to combine blogging and search engine optimization. Optimizing a blog post, so that its search engine friendly is no different than optimizing a web page has been in the past.
They key here is to target longer keyword phrases so that you have a better chance of ending up on page 1 of a search engine faster. To do this just include your keyword phrase as close to the front of the title is possible, and also include it in the body of the article with emphasis such as bolding or underlining.
2. RSS feeds are another excellent way to optimize your blog for social media. Having a large subscriber base to your RSS feed is a great way to instantly keep people up to date on what you are doing in your Internet business every time you post a blog article.
3. Adding a Digg button would be another way that you could optimize your blog for social media purposes. This allows people to vote on the popularity of your blog article and it is one of the largest social directories, so they get a lot of search engine traffic there as well. This can lead to back links to your blog which serve as search engine bait.
4. You Tube videos are an extremely popular way to get your sales message out in a blog post. These can also create viral marketing, which is extremely important when it comes to creating more traffic that you might normally not get. A popular video can be downloaded and watched literally thousands of times as word spreads about it.
5. Sharing photos is another way to get people involved. Websites such as Flickr make this very easy to do. Flickr is an image and video hosting website, web services suite, and online community platform that many bloggers use to share photos online.
This is five ways to use social media optimization to get people involved with your Internet business. It is worth spending time learning how to do this because this form of creating publicity is only going to increase in the future.
Filed under Social Media · Tagged with Better Chance, Blogging, Common Interests, Different Ways, Internet Business, Keyword Phrase, Keyword Phrases, Media, Media Optimization, Online Communities, Optimization, Popularity, Publicity, Sales Message, Search Engine Bait, Search Engine Optimization, Search Engine Traffic, Search Optimization, Sharing Photos, Social, Subscriber Base, Viral Marketing, Ways, Web Page
The year 2006 saw the emergence of social media. If you are engaged in operating a website, you must realign your site to exploit the popular social media sites for increased traffic.
You should also introduce social media components to your site because web users are experiencing these new form of interactions in more and more sites and they may have an expectation of the same from your site also.
If you want to attract repeat visitors and want them to stay longer, your focus this year should be on the social aspects of your site.
Social media use technologies like RSS, blogging, podcasting, tagging, etc. and offer social networking (MySpace, Facebook), social video and picture sharing (YouTube, Flickr), and community-based content ranking (Digg, MiniClip) features.
The central theme of these sites is user generated contents used for sharing among the end-users. The social aspects of these sites are to allow users to setup social communities, invite friends and share common interests.
You don’t have to change your site completely within a month or so to take advantages of these new technologies. Introduce small changes incrementally through out the year and you will be on your way to meet these new challenges.
The first step is to declare who you are to the online community. People should be able to relate to you. Unless they know more about you, you will be just an unknown identity and most people don’t like to deal with unknowns. Create an About Us page and list your achievements and skills.
Create a MySpace page and link your bio in the About Us page to the MySpace page. Also provide a link back from the MySpace page to your website. Spend an hour every week to develop your online social network in MySpace. Invite a few of these new friends to write blog articles at your site about your products or services.
Install a free blog software and start publishing at least one article in your blog. Provide an easy bookmarking feature to social bookmarking sites like delicious. This is done by providing an action button for each article in your site. The action button takes users to the submission page of the bookmarking site.
Also, provide an action button for direct posting of blog articles to digg. Digg is a popular news ranking site. A well dugg article will bring thousands of visitors to your site.
Provide a forum at your site for users to discuss your products and services. Don’t delete negative comments because they provide insights into the improvements needed to serve your visitors better. However, censor hate speeches and meaningless bantering. Register your forum at BoardTracker. BoardTracker is a forum search engine.
If you are offering products, allow users to review and rate your products. This will help you in inventory management because you may want to discontinue low rated products.
Provide RSS feeds for your new products, blogs, forum postings, etc. An RSS feed provides teasers of your contents. Users will use RSS readers to scan your teasers and visit your site for more information if the teasers draw their attentions.
Publish all your feeds at feedburner. Feedburner provides media distribution and audience engagement services for RSS feeds. They also provide an advertising network for your feeds. If you have quality contents, you will be able to monetize your contents using their services.
Create short how-to or new product videos and post these videos in social video sharing sites like YouTube, Google video. Provide a few start and end frames in these videos to introduce your site with your site url. Post these videos using catchy titles, teasing descriptions, and appropriate tags to make them discoverable.
Provide embedded links to your posted videos in your site. This will save your bandwidth and storage space because the videos reside in the video sharing sites.
Besides videos, use social photo sharing sites like Flickr to share pictures related to contents in your site. Use the same title, description and tag techniques discussed earlier for social video sites.
Provide a Send to Friend feature for all products and services you offer. This feature is a link that sends the article, product description, etc. to a recipient via e-mail.
For starter, Yahoo provides a service called Action Buttons (search for Yahoo Action Buttons) that add links to your website for users to share, save, and blog about your website. The Yahoo action buttons use delicious for social bookmarking, and Yahoo blog site for blogging. It also has a print feature.
The social media is not a fad. It is here to stay and bring in profound changes to web surfers’ experiences. It is the right time for implementing features that will make your site social media friendly. Also, using marketing techniques that utilize popular social media sites, you will be able to bring traffic to your site.
Dr. Deepak Dutta is the creator of
semanticbay.com – an interactive social network website based on user shared text and picture. His other website
classifiedsforfree.com – is one of the oldest free online classifieds site where users can post ads in more than 600 US cities and 60 countries.
Filed under Social Media · Tagged with Blogging, Bookm, Bookmarking Feature, Challenges, Common Interests, Emergence, End Users, Expectation, Flickr, Free Blog, Gear, Increased Traffic, Marketing, Media, Media Components, Miniclip, New Friends, Site, Small Changes, Social, Social Aspects, Social Communities, Social Networking, Start Publishing, Web Users, Your
I am sure you have heard the latest buzzwords, social media, social media marketing, word of mouth marketing, buzz marketing and web 2.0. Where did all these terms come from and will you find these terms in the English language dictionary is debatable. However these terms provide a serious benefit in the search engine optimization ranking services and should not be ignored.
Social media websites and networking web sites provide you an easy way to connect with people who share similar interests like you. Some social networking websites group people with common interests, but some websites are “traditional networking sites” and allow you to search for friends based on your interests. So now how do these websites really operate. In websites like MySpace users share music which was what helped rocket MYspace into the well renown place it is today and in Facebook, users create their personal information that they want shared and use pictures, software programs and audio, videos to display or depict their business environment. In websites like Fastpitch, Joe Popular and Adlandpro the users create product and sale pitches and work with each other. Promotiing your website using these new tools is termed social media marketing.
So how can you take advantage of this obviously new but what seems beneficial activity? When you use social media marketing and social networking , you have the opportunity to expose your website to a much larger group of people. When your site becomes popular in a social media site, people talk about your site and the post that becomes popular. Do this is taking advantage of a form of marketing that you may know it as word of mouth. The additional links means that as you grow these natural links from a large number of relevant websites, your rankings improve in the search engine due to increased organic search traffic.
Another advantage is that search engines programs that roam the web are keen on social media and networking websites and typically go after links on these websites. This means if you have your site link on social networking and bookmarking websites, your search engine optimization ranking is better and your website site will be indexed quickly. Getting bookmarked from different users and different social media websites will definitely help your site rank better on search engines.
Like it or not, social media websites have become an integral part of the internet because social marketing is easy to do, search engines love social links and hence your business by default will benefit. So if you are engaged in operating a website, and search engine optimization is important then you must realign your site to exploit the popular social media websites for increased traffic. To take advantage of this new method of building business you need to know what steps to perform? Well explore search engine optimization services. Also explore social media marketing and the difference to social networking websites.
Get the definitive guide to social media marketing and networking for free at http://techoss.com/social-media and dramatically improve your website operation.
Gregory Burrus- helping people in business and nonprofit organizations succeed through the use IOVC Technology.
Filed under Social Media · Tagged with Business Environment, Buzz Marketing, Buzzwords, Common Interests, Engine, English Language Dictionary, Have, Improved, Media Websites, Myspace, Networking Web Sites, New Tools, Rankings, Renown, Search, Search Engine Optimization, Search Engine Rankings, Search Engines, Search Traffic, Share Music, Social, Social Networking, Traditional Networking, Users Share, Website, When, Will, Word Of Mouth, Word Of Mouth Marketing, Your
There have been many debates as to whether internet marketing services that use social networking and media sharing web sites to improve search engine optimization really work. Do they actually help your website gain improved search engine rankings? These all have been referred to by terms like social media, social media marketing, word of mouth marketing, buzz marketing and web 2.0. Social websites have become the latest craze on the internet and these terms have become the buzz words.
Social media websites and networking web sites offer the website owner a straightforward approach to bond with another community of people who have related points of views or interests like you. Some social networking websites group people with common interests, but some websites are “traditional networking sites” and allow you to search for friends based on your interests. So now how do these websites really operate. In websites like MySpace users share music which was what helped rocket MYspace into the well renown place it is today and in Facebook, users create their personal information that they want shared and use pictures, software programs and audio, videos to display or depict their business environment. In websites like Fastpitch, Joe Popular and Adlandpro the users create product and sale pitches and work with each other. Promotiing your website using these new tools is termed social media marketing.
How can you benefit and improve your search engine optimization ranking by using social media websites? When you use social media marketing and social networking , you have the opportunity to expose your website to a much larger group of people. When your site becomes popular in a social media site, people talk about your site and the post that becomes popular. This is a form of viral marketing that is word of mouth. The additional links means that as you grow these natural links from a large number of relevant websites, your rankings improve in the search engine due to increased organic search traffic.
Another advantage is that search engines programs that roam the web are keen on social media and networking websites and typically go after links on these websites. This means if you have your site link on social networking and bookmarking websites, your search engine optimization ranking is better and your website site will be indexed quickly. Getting bookmarked from different users and different social media websites will definitely help your site rank better on search engines.
Like it or not, social media websites have become an integral part of the internet because social marketing is easy to do, search engines love social links and hence your business by default will benefit. So if you are engaged in operating a website, and search engine optimization is important then you must realign your site to exploit the popular social media websites for increased traffic. To take advantage of this new method of building business you need to know what steps to perform? Well explore search engine optimization services. Also explore social media marketing and the difference to social networking websites.
Filed under Social Media · Tagged with Buzz Marketing, Buzz Words, Common Interests, Improve, Improved Search Engine Rankings, Internet Marketing Services, Latest Craze, Marketing, Media, Media Websites, Networking Web Sites, New Tools, Search, Search Engine Optimization, Search Engine Rankings, Share Music, Site, Social, Social Networking, Straightforward Approach, Strategy, Traditional Networking, Viral Marketing, Web Site Marketing, Web Site Marketing Strategy, Website Owner, Will, Word Of Mouth Marketing, Your