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Another Side of SEO Copywriting
November 21, 2009 by IBI · Leave a Comment
Among the various Search Engine Optimization techniques, SEO copywriting has been trumpeted as one of the most effective and comprehensive techniques to get your website noticed by search engines and, if your content is worth something, by the general Internet public out there. Of course, this is sometimes easier said than done because it depends largely on how good your SEO strategy is, and on the skills of your copywriter (a good copywriter will not only ensure that your pages get noticed by search engines, but also guarantee that both existing and potential clients always come back).
But like anything in life there is a flipside, a dark side if you want, to SEO copywriting. And this has to do with the areas where it becomes less effective and gives precedence to other SEO techniques. Here’s a list of “do not” situations where SEO copywriting might not be your SEO strategy of choice:
Popular Keywords can turn out to be a stick in the mud. Think sex, money, hotels, holidays, etc. Websites for these are plentiful and you can rest assured that each and every one of them wants to promote their website to the full with expert teams of copywriters and SEO strategists. Website owners and webmasters in these industries should consider some hard-line tactics to get their websites ranked among the top of the search engine results.
Content can be a big determinant factor in deciding whether SEO copywriting is the right path for you. Some websites don’t require a lot of text on their website, which means that SEO copywriting might be best considered as a passive SEO marketing technique. Think in terms of blogs and article directories that point back to your website. This is also known as ‘one way link building’ – something that can act as a catalyst in generating that search engine ranking surge you’ve been thirsting for.
Money is something just about everyone wants or, at the very least, can make some use of. This includes your copywriter and copywriters and SEO strategists of other websites. One truth you’ll have to face is that sooner or later someone will think of something a bit more clever than you did, which means that you might be on the way down in terms of search engine rankings. To combat this it is necessary to always keep your strategy up to date and focused on the search engine algorithms, which will of course make your SEO copywriter extremely happy because this means more work and more money for him/her.
But don’t despair. Employed correctly, SEO copywriting can remain an ace card that can be played again and again if your techniques and creativity is up to scratch. Nowadays search engines use various clever techniques and algorithms to separate the worthy from those who aggressively try and rank their pages at the top. Think in terms of passivity, of providing the online community with some information that turns the focus on your website, even if the website itself has no need for lots of text. Not only will this ensure a stable flow of traffic, but, combined with other techniques, it will be sure to increase the popularity of your website.
SEO Tricks That Can Lower Your Siteâs Ranking
November 13, 2009 by IBI · Leave a Comment
Search Engine Optimization is a series of manipulated steps that a site takes to cater to search algorithms that mostly, search engines engage to determine the ranking of a particular site. In fact, various technical tools used as strokes for managing the ranking of the site often play a pivotal role. They can actually act as a catalyst and push up your siteâs position in the SERPs. However, the abovementioned series are often knitted with certain SEO tricks which most of the sites entertain with the anticipation of enhancing their siteâs ranking, but in reality, they become the most prominent reasons for the lowering of the positioning in the SERPs. Here, in this article, we will highlight such SEO traps that come with ambiguous results.Link Building through ServiceLink building can create a lot problem if done through an external source, as in this case, owners usually might lose control. Some non-serious outsourced link building service can run the very serious risk of linking your site with a site that is counted to be in a “Bad Neighborhood,” Such sites can largely affect your siteâs ranking adversely. Hence, whenever you opt to build links, ensure to execute the process in a controlled environment, and with sites that are appropriate to your site’s content.Addition of numerous KeywordsOn adding a keyword to your site, either in the META tags or, in case of a blog, in the visible tags, ensure that the tags are relevant and in compliance with your content. Never engage random listing of words that you think may direct search engines to your site. Many site owners wish to keep short and non-repetitive words; however, technically, most of the leading search engines do not take into an account such words to decide rankings. In fact, if a siteâs META tag list appears to be produced with the help of dictionary. Your chances of lowering your ranking get prominent. Same is the case with the titles on a site. The technique of adding extra keywords for the search engines to index is commonly termed as “Title Stacking”.Doorway PagesThe technique of doorway pages has always been quite enticing to make a lot of sub pages that direct to the information that your user seeks. It is basically a procedure where, user avails the information, and you receive a lot of pages that let you raise your rankings on a multitude of sets of most sought- after key words. However, in reality, this technique is not much approved by most search engines because these gateway sites have very less content with them. Moreover, the main focus remains to re-direct. Hence, it is suggested to avoid it all costs.Borrowing ContentIn case, you opt to possess content from another source like an article bank or another similar site, get ready to be dashed into these severe troubles. Sites that are believed to be using copy and paste content encounter serious tensions with the engines right away. Even, if you copy side note from another siteâs content, you can wind up getting your own site removed wholesale. Under copywriting issues, you may also run the risk of getting sued.Hence, these are the certain sections where, we make use of some above specified tricks that ultimately results in an entire bundle of troubles and losses. It is best to avoid them and to engage in a more thoughtful, plan of internet marketing. In order to gain more information about the same, simply browse through brainpulse.com
BrainPulse provides Organic SEO Services for Internet marketing solutions. If you are interested in SEO Services from an Indian SEO Company, please get in touch.
Traffic to Your Blog – How to Accomplish It?
November 2, 2009 by IBI · Leave a Comment
Traffic to your blog, is that what you want? I wanted to take a moment and share the following tips with all you guys on how to increase traffic flow to your blogs and or sies. Its very important that you read the steps below and apply them accordingly.
1) Consistency with your post -Blog frequently
I dont know why so many bloggers hate the idea of the above when its vital to keep the content ongoing. Trust me when I say that the struggle for content is ongoing. New bloggers, however, feel like it’s just happening to them. The truth is, don’t get a blog just to have a blog. Get it and keep it updated. It’s the quickest way to gaining traffic. How often should you blog? Three times a week. The best days to blog? Studies have shown that Tuesday, Wednesday, and Thursday are key days for blogging.
2) Focus and Stay on Track
I tell authors this a lot: stay on point, stay on topic. Why? Because if you don’t you’ll lose readership. Once someone commits to your blog they want to keep reading relevant information. So don’t blog one day about your book, your speaking, or your mission and the next day share Aunt Ethel’s pot roast recipe.
3) Plan your blogs
While spontaneity is the catalyst for creativity, planning is a good way to stay on track. Start to map out key dates that you want to blog about that have some relation to your topic – this way when you’re at a loss for topics, you can always pick one from your list of planned out blogs. Also, consider these topics to blog about:
a) Future predictions: everyone loves these, to the degree that you can predict market trends in your industry do it, and the readership will follow.
b) Discuss industry news: what’s happening in your industry that you can talk about? Even if you’re a fiction writer there’s always *something* going on worth mentioning in publishing, writing, or marketing that directly relates to your topic.
c) The elephant in the room: talk about the stuff that everyone is afraid of. What new trends are emerging that consumers/readers/companies need to be aware of? What’s next for your market and how will it affect the industry? How can we keep publishing books when we already publish 800 a day? You see what I mean? Think of things that frighten you and talk about them. People will respond. Every time I do this I get a ton of comments on my blog.
d) Write reviews: review other people’s books, product or work. This is a great way to network and to become a “filter” for your market. Filter out the new stuff and feature it on your blog (this goes for you fiction writers too!).
e) Other blogs: what are people talking about? What did your favorite blog just say? Virtual networking (with other bloggers) is a great way to grow your content and get to know others in cyberspace. Don’t forget to link to the blog you’re discussing!
4) Invite comments on your blog!
This is really important! The more folks you can get commenting, the quicker your blog will get passed around. If you have a “no comment” feature on your blog, remove it! You want people to be able to comment and give feedback. In fact, at the end of every blog, why not invite readers to comment? If you start getting a lot of responses to this, begin featuring your favorite comments in future blog posts!
5) Comment on hot topics in the news
The quickest way to get traffic is to get your blog featured on a high-traffic site. But how can you do this? By commenting on news stories. Most major news sites have a feature that will list blogs that are talking about the various news stories. Not all blogs get featured but: a) if your if your topic is related to the story they’ve featured; and b) you’ve written an insightful post on the topic, you’ll likely get listed. For an example of what these look like take a peek at a recent story on CNN: http://www.cnn.com/2007/US/law/09/14/simpson/index.html
6) Digg yourself
Make sure that your blog has a bookmarking feature. Sites like Digg and http://Del.icio.us are great places to get started. You can go there, sign up for an account (very easy to do) and then follow their instructions for bookmarking your individual posts. This is important! You don’t want to bookmark the blog but rather, the posts. The posts will then show up in these sites and, hopefully, other folks will bookmark them as well. Even if no one else bookmarks your posts, it doesn’t matter. You can still get traffic by being positioned on these sites. Super simple to do, go ahead, give it a shot!
7) Twitter your blog
Got something to say? Try microblogging at Twitter: http://www.twitter.com. It’s a free service that asks the question: What are you doing now? Go in, sign up and start posting your messages with links back to your blog. We tried this and it’s fantastic. You can also blog from your cell phone and blackberry. You can not only use it to promote your blog but your book, speaking event, whatever you want. It might sound like a “who cares” idea, but trust me, everyone’s Twittering these days.
Syndicate yourself
Using simple RSS feeds through http://www.feedblitz.com you can syndicate yourself and let folks subscribe to your blog. If they don’t have a way to subscribe to your blog, they may forget you altogether. Once someone subscribes, every time you post new content it will notify them. And the best part? Your messages won’t get stuck in someone’s spam filter. They’ll get the notification, head to your blog and voila! Your readership stays engaged and growing.
Finally, don’t use an “official” voice on your blog. Pretend you’re sitting across from your reader over coffee. Talk to them in a more casual, conversational tone and you’ll not only get more readers, you’ll likely get more comments too! It doesn’t take much to grow a blog, just a little dedication and creativity. Happy blogging!
Ruben is an experienced Internet Marketer who has over 4 years of experience in the Internet Marketing Industry. He firmly believes in bum marketing techniques because everyone starts at the bottom and there has to be some free techniques available to grow your business. Tune into my blog and articles for great tips on free marketing.
How To Get More Traffic To Your Blog
November 2, 2009 by IBI · Leave a Comment
1) Blog frequently
Most new bloggers dislike hearing this. Trust me when I say that the struggle for content is ongoing. New bloggers, however, feel like it’s just happening to them. The truth is, don’t get a blog just to have a blog. Get it and keep it updated. It’s the quickest way to gaining traffic. How often should you blog? Three times a week. The best days to blog? Studies have shown that Tuesday, Wednesday, and Thursday are key days for blogging.
2) Stay on point
I tell authors this a lot: stay on point, stay on topic. Why? Because if you don’t you’ll lose readership. Once someone commits to your blog they want to keep reading relevant information. So don’t blog one day about your book, your speaking, or your mission and the next day share Aunt Ethel’s pot roast recipe.
3) Plan your blogs
While spontaneity is the catalyst for creativity, planning is a good way to stay on track. Start to map out key dates that you want to blog about that have some relation to your topic – this way when you’re at a loss for topics, you can always pick one from your list of planned out blogs. Also, consider these topics to blog about:
a) Future predictions: everyone loves these, to the degree that you can predict market trends in your industry do it, and the readership will follow.
b) Discuss industry news: what’s happening in your industry that you can talk about? Even if you’re a fiction writer there’s always *something* going on worth mentioning in publishing, writing, or marketing that directly relates to your topic.
c) The elephant in the room: talk about the stuff that everyone is afraid of. What new trends are emerging that consumers/readers/companies need to be aware of? What’s next for your market and how will it affect the industry? How can we keep publishing books when we already publish 800 a day? You see what I mean? Think of things that frighten you and talk about them. People will respond. Every time I do this I get a ton of comments on my blog.
d) Write reviews: review other people’s books, product or work. This is a great way to network and to become a “filter” for your market. Filter out the new stuff and feature it on your blog (this goes for you fiction writers too!).
e) Other blogs: what are people talking about? What did your favorite blog just say? Virtual networking (with other bloggers) is a great way to grow your content and get to know others in cyberspace. Don’t forget to link to the blog you’re discussing!
4) Invite comments on your blog!
This is really important! The more folks you can get commenting, the quicker your blog will get passed around. If you have a “no comment” feature on your blog, remove it! You want people to be able to comment and give feedback. In fact, at the end of every blog, why not invite readers to comment? If you start getting a lot of responses to this, begin featuring your favorite comments in future blog posts!
5) Comment on hot topics in the news
The quickest way to get traffic is to get your blog featured on a high-traffic site. But how can you do this? By commenting on news stories. Most major news sites have a feature that will list blogs that are talking about the various news stories. Not all blogs get featured but: a) if your if your topic is related to the story they’ve featured; and b) you’ve written an insightful post on the topic, you’ll likely get listed. For an example of what these look like take a peek at a recent story on CNN: http://www.cnn.com/2007/US/law/09/14/simpson/index.html
6) Digg yourself
Make sure that your blog has a bookmarking feature. Sites like Digg and http://Del.icio.us are great places to get started. You can go there, sign up for an account (very easy to do) and then follow their instructions for bookmarking your individual posts. This is important! You don’t want to bookmark the blog but rather, the posts. The posts will then show up in these sites and, hopefully, other folks will bookmark them as well. Even if no one else bookmarks your posts, it doesn’t matter. You can still get traffic by being positioned on these sites. Super simple to do, go ahead, give it a shot!
7) Twitter your blog
Got something to say? Try microblogging at Twitter: http://www.twitter.com. It’s a free service that asks the question: What are you doing now? Go in, sign up and start posting your messages with links back to your blog. We tried this and it’s fantastic. You can also blog from your cell phone and blackberry. You can not only use it to promote your blog but your book, speaking event, whatever you want. It might sound like a “who cares” idea, but trust me, everyone’s Twittering these days.
8) Syndicate yourself
Using simple RSS feeds through http://www.feedblitz.com you can syndicate yourself and let folks subscribe to your blog. If they don’t have a way to subscribe to your blog, they may forget you altogether. Once someone subscribes, every time you post new content it will notify them. And the best part? Your messages won’t get stuck in someone’s spam filter. They’ll get the notification, head to your blog and voila! Your readership stays engaged and growing.
Finally, don’t use an “official” voice on your blog. Pretend you’re sitting across from your reader over coffee. Talk to them in a more casual, conversational tone and you’ll not only get more readers, you’ll likely get more comments too! It doesn’t take much to grow a blog, just a little dedication and creativity. Happy blogging!
Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a book marketing and media relations expert whose company has developed some of the most cutting-edge book marketing campaigns. Visit AME
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