Garey Simmons writes about Search Engine Optimization from his personal experience and from what his Affordable SEO Specialist has shared. Request a free Whitepaper ‘Why Small Business is Afraid of SEOs’ at http://SEOCoach.Net
Capture The Attention Of The Search Engines with a Blog
November 14, 2009 by IBI · Leave a Comment
The Internet has made it exceedingly easy for anyone to start a web log (blog) and use it to capture attention. Even teenagers and Fortune 500 companies have discovered the magic of writing a blog to attract attention and generate a consistent readership. Blogs are excellent vehicles for communicating news, keeping in touch with many people at one time, highlight your expertise, act as an introduction to a larger website, and keep fresh content constantly available to the search engines and everyone visiting your blog.
If you’ve never actually done a blog, you will be surprised at how easy it is to set up an account. You can use any of the blogging portals out there like Wordpress or Blogger. They allow you to set up a free account and put up a blog simply by registering with them. They offer design templates that you can choose by clicking on your favorite design. They give you an administration panel that makes it easy to add features or remove them. It really is one of the simplest ways to start getting a web presence out there completely free! You don’t pay for the account, the storage, or anything else. In return, the site might put up some advertising on your blog, but when you’re ready to take it up a notch, you can always pay to get that removed.
So, don’t be intimidated by a lack of knowledge of computers or the Internet. You don’t have to be technically talented at all to start a blog! Later, as you continue to use the blog, you may want to add pictures and videos, and that may take some learning, but it still is nothing to break out in a heavy sweat over.
At first, all you will need to do to start generating traffic is to make sure that you have great content on your blog. Your blog should have a specific niche that you’ve researched and that can be sure to draw crowds. Many first-time bloggers make the mistake of using the blog as a personal diary, with random posts on various subjects. This may prove interesting to a few people, but it’s not sufficient to draw traffic from the major search engines that like targeted content better. So, pick a niche, and develop interesting content around that niche.
Good informative content on your blog that provides beneficial solutions your readers can use and ideally see immediate positive results from using will do as much to build your traffic as all the SEO tricks in the book. The key is not just getting them there but keeping them there and spreading the word that you are an expert in the niche. Best of all, word of mouth generated traffic is free and the best kind of traffic you can get. So make sure you install and interface like AddTo addtobookmarks so your readers can easily add your blog to their favorite Social Bookmarking site. Those links are another powerful way to generate more free traffic.
Try to review your posts before publishing to make sure they are relatively free of misspellings and grammatical errors. Try to include titles, subheadings, bulleted lists, and white space to make the copy easy on the eye. Many readers do not want to come into a blog and see a single paragraph written in poor English, no matter how interesting the subject. It’s just too hard to read.
How to Set Up Wordpress as a Membership, Lead Capture or Product Delivery Site
October 26, 2009 by IBI · Leave a Comment
Google + WordPress = Love
It’s no secret that people who are using Wordpress as a blog have been producing some great results. It was only a short time ago that this was all Wordpress was used for.
Blog popularity is due in large part to blogs’ simplicity. Hosting companies have made setting up a personal site easy. Every one on the Internet no mater what level of technical proficiency is capable of setting up a blog.
Today Wordpress is not just for blogging but can be used as a Content Management System (CMS) which opens all sorts of new possibilities to businesses and marketers.
This means that it is more of a web site development program.
Since Wordpress enabled its CMS as a default option you can now create portals, membership sites, lead capture sites and even deliver product in this simple system.
The process is basically the same for all the above options.
1. Load your Wordpress Script
2. Customize your site with a theme
3. Add some plugins for greater flexibility
4. Lock down your registration and login scripts
5. Add your content and chose your system
What system you choose will depend on what you want to do.
Membership Program
You can easily run a simple membership program and add content on a regular basis and charge for it using any of the popular payment processors.
Lead Capture
Basically the same as the members system however you change the sales letter to drive them to the signup box instead of the payment one.
Product Delivery
Again you use the same system however instead of constantly adding product you can just use it to deliver your product in the member’s area.
The secret is to change the login and registration files or simply get a plugin. Once changed you direct the client to the changed registration page so they can access the locked content.
There are lots of plugins to organize all this for you however I have been using a simple manual system where the customer pays for a product or service; they are directed to the new wordpress registration page and enter a username and email and their password is sent to them.
All this is the normal Wordpress automated system. The only manual part is if you are accepting monthly payments and they don’t pay. You will get a notice from the processor and you go and delete the account. Very simple and easy to manage.
Quentin Brown has been a professional
Internet marketer for the past 10 years and uses Wordpress extensively on his
sites. His latest offering is 10 Video Tutorials showing how to set up Wordpress
as a membership, lead capture or product delivery site.
http://www.wordpressmembership.com

