December 2, 2009 by IBI · Leave a Comment
If you are running a business website and this website brings in money then of course you want to get into top Google rankings. To do this it is important to include keywords linking to your website products or services. However while this is important, readability for your viewers should not in any way be sacrificed. One of the best practises that a great SEO copywriter will have is the ability to bring both together and provide you with compelling keyword content.
Here are some tips for great SEO copywriting whether you are hiring a professional freelance copywriter to work for you or you wish to try your hand at being an SEO copywriter yourself.
If you are looking for an SEO copywriter or article copywriter for your content then consider contacting Copywriting 4 U
Copywriting 4 U is a small but expanding freelance copywriting business that is able to produce on going web content by way of articles, web content, copywriter blog, SEO content, news or provides one off copy.
We offer a freelance copywriter service for SEO copywriting, article copywriter services and web content copywriting to meet your individual needs to help you improve your google ranking.
November 19, 2009 by IBI · Leave a Comment
Writing is a great field to get into and much of this article today will look at ways that you can focus on copywriting training. There are many different ways that you can learn more about copywriting. This article will focus on different resources for you to help in your copywriting training.The first resource that you should look for in copywriting training would be any book by Dan Kennedy. He is one of the world’s foremost experts on copywriting, specifically direct response writing. Direct response writing is copywriting where people respond immediately to the offer that you present to them. This is often done in the form of direct mail. One of the very good books that he wrote is called The Ultimate Sales Letter. If you would like an introduction into copywriting, visit your local library. You will find that there should be at least one or two do-it-yourself books on copywriting training. Another great resource to help you would be the Internet. There are many different resources out there to help you in your copywriting training. Here are a couple of good websites which have tutorials on operating which you can use at your own convenience. The first website which you should visit is: http://www.sherus.com/business/copywriting/. The second website that you should visit is: www.adcopywriting.com/Tutorials_List.htm. Each of these websites has different steps that you should work on so that you do not have to learn everything at once. You can learn at your own pace and when you have the time available.The key to copywriting training for your development into a good copywriter is to make sure that you continue to train every day. When you take the time to work on this subject day after day, you will find that you will have consistent development. Another key to copywriting training is that you must make sure to continually learn about the field. There’s a great deal of information to learn about copywriting and this is not a field which you can learn overnight. It will take the development and persistence as well as the education and experience that you get from continually working.Hopefully this article on copywriting training has helped you out. You can find books or you can use Internet resources to help you in your copywriting training. There is such a great source of information out there that you can use the resources that best fit with your particular learning style to ensure that you become the best coverage or you can possibly be. Good luck in your journey to become a better copywriter. You will find that this is a very rewarding field and that you can work for a company or you can work for yourself. There are many different options available to you as a copywriter. If you develop websites, this may be the most critical skill that you can possibly learn. Without good web content, your site will not be highly listed and you will not have the ability to sell to people the products or services which you offer.
I am a Nice Guy
November 19, 2009 by IBI · Leave a Comment
So you’ve decided to put up a business blog. Each company website has a specific reason for putting up a blog and it’s important that you focus on that reason from the very beginning.
Some companies will put up a new blog on their corporate domain as an addition of content to the site. Some will do the same because they already have some good search engine results, but want to expand their search traffic with some long tail key phrases by adding more extensive content via the blog.
Then there are some that don’t have much traffic and have a real need to get some targeted keyword traffic pointed their way. No matter which category you fall in, you are correct. Your business needs a blog.
Adding a blog is a fairly simple process. You can install Wordpress or any of a number of great blog scripts literally within minutes. But optimizing your blog for good performance is quite another thing. There are a ton of essential tweeks you need to make with your blog in order to make it rank better in the search engines.
One good thing to consider is building your blog on a new domain. For example, let’s say that you have a website that sells a specific product, but you originally built your site using your company name. You might do some keyword research and find a word or phrase specific to your industry. One that has good search volume. If you can register a good keyword domain that fits, you may find yourself with a bit more traffic right from the start.
Optimized well, a blog built on a keyword targeted domain can benefit you much more than building it on the back end of your website. But having the domain and the blog are not enough. Now you need content, and you need growth. Gradual addition of the content and gradual growth is the key to your overall success.
Add content frequently, every day if possible. But don’t fall into the trap many company bloggers do. Don’t blog about your favorite sports team or the weather, blog about things that pertain to your topic. That pertain to your products or services. Your blog is a sales tool, not a diary. Yes, you want to talk to your potential readers in a familiar tone, but not so familiar that they know what you’re eating for dinner this evening. Not unless you are a food critic. Nope, you need to keep your focus. Go back to the reason you are constructing your blog in the first place.
Try not to stray from the prize. Your goal is new traffic. New keywords in the search engines and new clients. If you stay focused, in no time, your company blog will rule the SERP pages for your desired terms.
Don’t wait. Your company needs a blog and it needs one today. If you don’t know where to start, get help. We offer blog consulting, blog management, and blog optimization. We are the experts in the business blog world. And we can help you and your company get to the top. And stay there.
November 19, 2009 by IBI · Leave a Comment
The use of social media encompasses a broad range of online media types. While some might only think of a social network like MySpace there are actually several social media formats that contain significant marketing potential for online business.
While others may think you are simply enjoying the multiple aspects of social networking, the truth of your interest may likely be tinged with a business focus.
What that doesn’t mean is that you post simply to leave a traceable link back to your business website. Those who visit any social media site see through posts that are overtly geared toward marketing. In many cases social media consumers view this as spam even if the social network owners do not. In the end, you can lose credibility of you don’t work as a meaningful contributor in a social media environment.
Social media can be presented in many different forms. Let’s take a peak at a few of them.
YouTube and other similar video sites – These videos can be funny, serious, off the cuff and sometimes political in nature. You can show your business in a humorous light and allow individuals to be curious about you and your business.
MySpace and other social networks – This form of social media is popular because it draws together multiple elements of social marketing and makes them accessible to the masses of individuals that may view social networking as an online version of reality television.
Blogs – This is a form of social media if only because it does allow interactive exchanges between the blogger and the reader.
Forums – This can allow you to have an individual voice willing to discuss topics of interest to the majority. As with all social media you can provide a link to your site. If you are viewed as a trusted source you will likely find forum members following you to your site to learn more.
Podcasting – This is an audio stream that can allow a visitor to hear a personal message from you. This can have a pronounced impact in social marketing.
This isn’t an exhaustive list, but it does provide something for you to consider as an addition to other marketing strategies you may have in place. Social media allows you to take your message to the people and have fun while you share your message.
I can’t stress enough how important it is to be real. The entire Internet community has a low tolerance for supposed spam so make sure you don’t use social media as simply another form of online advertising.
November 19, 2009 by IBI · Leave a Comment
When you compare most of the options available for promoting your business, it’s clear that the world wide web offers many attractive benefits and possibilities for businesses to not only create greater exposure for their products and services, but also to leverage the business owner’s time and effort.
There is a smart, cheap, best, easy and fast solution. It’s called a business blog.
Some of the immediate advantages a blog offers businesses over regular, static web sites, are a smarter content publishing and management platform, more direct involvement with their customers, built-in capabilities like RSS feeds and search engine notification, and greater control and flexibility over the way content is managed.
Plus, it is way easier to promote and grow your business online using a blog, than it is using a website if you know how. Not to mention the fact that your promotional efforts can have a longer lifetime and give you greater exposure than traditional advertising media like newspaper or radio ads. (In fact, you can combine these, for example, making your current promotion be the home page of your blog, then sending radio or print ad visitors to your blog.)
What’s the difference between a business blog and a business website?
You can make a business blog look and feel exactly like a website – in fact, many of the sites you are visiting right now are probably powered by blogging platforms like WordPress, instead of popular web design HTML applications like Frontpage or Dreamweaver. A significant difference, is that you don’t need to know web site coding language like HTML to run a business blog, or add and modify content on your site. You simply add content and publish. This makes business blogs a perfect online marketing tool for business owners.
Another important difference is that blogs allow you to have “conversations” and build interactive relationships with other people, where static web sites tend to be more of a “one-way” vehicle for presenting information to visitors.
What if you already have a web site?
If you currently have a website that requires you to contact your web developer, web designer, web master or an IT savvy friend, nephew, niece or neighbor every time you want to make a change to your site, then you definitely need to consider adding a blog to your site. Simply install the blog in a subdirectory of your domain (e.g. yourdomain.com/blog), then promote your business using the blog and link your posts back to your site for more information about your products or services, to purchase, etc …
If you don’t have a website yet, then save yourself money on costly web development and a lot of hassle and just use a blog. With a blog, you can easily promote your business by adding regular posts and articles about a variety of different topics.
Here are just some ideas for things you can write about your business, then post on your business blog:
Product recalls Customer service information (e.g. how to ship product back, refund policies, etc.) FAQs Profiling customers Information your customers would find useful, educational, informative, entertaining, etc.New things coming soon to your business Profiling members of your team News about your industry Top 10 lists Product / Service tips (how to spot quality, how to avoid paying too much or being ripped off, etc ..)News about your own business Product / Service benefits
As you can see, there’s no shortage of content to write about when it comes to promoting your business.
Now … just getting a blog up and running is not really going to help you. You need to know how to configure it properly if you want to achieve the best results with the least effort.
Fortunately, there is a great resource I recommend you research in more detail if you are interested in knowing more about the benefits and advantages of using a business blog to help you promote your business and sell your products and services smarter. A company called SelfPublishWebcom offers two ways to help you set up a blog for your business that will not only get your site pages quickly indexed in Google and other major search engines (usually in as little as 2-3 days), but they show you how to fully configure it so that it becomes a powerful marketing tool for your business, with many automated built-in promotional features that you don’t even need to think about.
You just write about your business and the automated system running silently in the background goes to work for you.
SelfPublishWebcom offers two options: They can fully install, set up and configure your business site / business blog for you and you’re then ready to go in as little as 4-5 working days, or, if you want to save several hundred dollars, you can purchase their complete ’step-by-step’ DIY video training tutorials package, which is done in a completely non-technical way so that anyone with basic computer skills (like the ability to cut and paste) can just watch over their shoulder and follow along as they show you how to get your own business blog up and running in 2 days or less.
I’ve had a chance to fully review their offers and I thoroughly recommend the step-by-step video training tutorials they offer as a DIY cheaper alternative. You get access to a private Member’s Area where you can watch all of the training videos and download all of the materials, plus ongoing support. The videos are excellent and make everything really easy to follow, and the information is never overwhelming. You are only given what you need to know in order to get the next task done. Additional resources are provided in the member’s area, plus you get training emails, and access to a member’s forum.
In my opinion, the smartest option is to purchase the step-by-step video training tutorials (selling for less than $100 last time I checked), then assign the task of installing, setting up and configuring the site to somebody in your team if you don’t want to go through the tutorials yourself. Like I said earlier, the instructions and video tutorials are really easy to follow, so anyone can do it.
Make a fortune each month online from the comfort of home!
http://www.smartcasc.com/index01Artic.html
November 19, 2009 by IBI · Leave a Comment
Why would you consider advertising on blogs? Well, blog advertising is currently one of the hottest marketing techniques available.
Advertising through blogs is much cheaper than the traditional advertising media, mainly because it is still in its infancy. Blog advertising is becoming more and more prevalent throughout the web. It’s easy, convenient, cheap, and you do not require a website or any expertise in site building, and the list goes on.
If you do not have a website or know how to set one up, focus all your attention on creating a strong blog design and template that draws attention. Bloggers are less inclined to link to a website that’s plastered with ads and all types of hype. Most search engine visitors arrive at your website looking for specific information. Once they tag you and/or buy from you, you are very likely to get them back as repeat visitors/buyers. If a blog appeals to a visitor both through content and design, they’ll be back!
Whether or not you have one or many websites, it’s – from my experience – super beneficial to advertise on a blog as well. In fact the more blogs you have going and the more often you submit to them, the easier it becomes to reach your target market. You can connect speedily and economically with a like-minded audience hungry for your product. The power of advertising through your blog lies in the fact that bloggers on the whole tend to be an influential crowd of doers.
Blog advertising is the latest and most natural way to create your brand. If you want fast recognition of your products or services, then you will find this way of marketing will do it for you.
Advertising on your blogs not only is an excellent and surefire way to reach millions of readers, but it can boost your website’s search engine and page rank.
Remember, the key to a successful home business is quality traffic to your website and/or blog/s.
Unlike a business website, blog advertising is a conversation. Treat your blog as an email you’re sending to your best friend. And, just like a personal letter, it is important to communicate with your readers as soon as they respond to your ideas.
So, I encourage you to go ahead and think out of the box! Blogs are not just for fun anymore. Let your entrepreneurial spirit run free, and advertise.
Ann Stewart, net entrepreneur and author, offers you information about state-of-the-art free, affordable and profitable internet business and products. You are invited to tap into the inspiring and informative newsletter here: http://allyoursnow.com.
November 19, 2009 by IBI · Leave a Comment
These websites help your company network, advertise, learn, grow, recruit, make new clients and more.
We get loads of hits everyday from our social media optimisation strategy and websites. These hits convert into work, valuable feedback, networking, sources of fresh marketing communications information and much more.
(Please Note: If we’ve missed your favorite social media site or you know of others worth mentioning, we appreciate you letting us know, so we can add it to this list.)
If your business limits its online presence to blogging, posting articles on article websites, advertising banners and search engine marketing it’s missing out. The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging onto social media sites like LinkedIn, Digg, Facebook, Twitter and more.
Take advantage of these tools by asserting your company’s presence online and reaching more potential customers, business partners, employees, likeminded peers and friends. With a little bit of copywriting and some ongoing maintanence you can reap the rewards for our diligence.
linking people to your business
website : christophercopywriter.com
blog: christopher copywriter’s blog
1. StumbleUpon: Open your online presence up to a whole new audience just by adding the StumbleUpon toolbar to your browser and “channel surfing” the Web. You’ll connect with friends and share your new Website discoveries,” as well as “meet people who have similar interests.” Fun. Fun. Fun.
2. Reddit: Upload stories and articles on Reddit to drive traffic to your site or blog. Submit items often so that you’ll gain a more loyal following and increase your online presence.
3. Del.icio.us: Social bookmark your way to better business with sites like del.icio.us, which invite users to organize and publicize interesting items through tagging and networking.
4. Digg: Digg has a massive following online because of its optimum usability. Visitors can submit and browse articles in categories like technology, business, entertainment, sports and more.
5. Technorati: If you want to increase your blog’s readership, consider registering it with Technorati, a network of blogs and writers that lists top stories in categories like Entertainment, Business and Technology.
6. Myspace: MySpace is a place for friends, for personal expression, for connecting with the world. You can alert all your friends at once with any length of blog entry. Now very popular for businesses too.
7. Ning: After hanging around the same social networks for a while, you may feel inspired to create your own, where you can bring together clients, vendors, customers and co-workers in a confidential, secure corner of the Web. Ning lets users design free social networks that they can share with anyone.
8. Squidoo: According to Squidoo, “everyone’s an expert on something. Share your knowledge!” Share your industry’s secrets by answering questions and designing a profile page to help other members.
9. Furl: Make Furl “your personal Web file” by bookmarking great sites and sharing them with other users by recommending links, commenting on articles and utilizing other fantastic features.
10. Tubearoo: This video network works like other social-bookmarking sites, except that it focuses on uploaded videos. Businesses can create and upload tutorials, commentaries and interviews with industry insiders to promote their own services.
11. WikiHow: Create a how-to guide or tutorial on wikiHow to share your company’s services with the public for free.
12. YouTube: From subjects like, “How to dribble a basketball,” to naughty party boy “Corey Delainey,” everyone has a video floating around on YouTube. Shoot a behind-the-scenes video from your company’s latest commercial or event to give customers and clients an idea of what you do each day and how you like to do it.
13. Ma.gnolia: Share your favorite sites with friends, colleagues and clients by organizing your bookmarks with Ma.gnolia. Clients will appreciate both your Internet-savviness and your ability to stay current and organized.
14. Propeller: A fun source of information on pretty much everything. Add your articles. Promote and demote others articles.
15. Kirsty: A colourful website for articles, features and information on life, the universe and everything.
16. Urlesque: A internet themed, video clip, article posting and sharing website.
17. Netvouz: Netvouz is a social bookmarking service that allows you to save your favorite links online and access them from any computer, wherever you are.
18. LinkedIn: LinkedIn is a popular networking site where alumni, business associates, recent graduates and other professionals connect online.
19. Facebook: Facebook is no longer just for college kids who want to post their party pics. Businesses vie for advertising opportunities, event promotion and more on this social-networking site.
20. MEETin.org: Once you’ve acquired a group of contacts in your city by networking on MEETin.org, organize an event so that you can meet face-to-face.
21. YorZ: This networking site doubles as a job site. Members can post openings for free to attract quality candidates.
22. Xing: An account with networking site Xing can “open doors to thousands of companies.” Use the professional contact manager to organize your new friends and colleagues, and take advantage of the Business Accelerator application to “find experts at the click of a button, market yourself in a professional context [and] open up new sales channels.”
23. Ecademy: Ecademy prides itself on “connecting business people” through its online network, blog and message-board chats, as well as its premier BlackStar membership program, which awards exclusive benefits.
24. Care2: Care2 isn’t just a networking community for professionals: It’s touted as “the global network for organizations and people who Care2 make a difference.” If your business is making efforts to go green, let others know by becoming a presence on this site.
25. Gather: This networking community is made up of members who think. Browse categories concerning books, health, money, news and more to ignite discussions on politics, business and entertainment. This will help your company tap into its target audience and find out what they want.
26. Ryze: Ryze lets members organize contacts and friends; upcoming events; and even job, real-estate and roommate classifieds.
27. Tribe: Cities like Philadelphia, Boston, San Francisco, New York and Chicago have unique online communities on tribe. Users can search for favorite restaurants, events, clubs and more.
28. Ziggs: Ziggs is “organizing and connecting people in a professional way.” Join groups and make contacts through your Ziggs account to increase your company’s presence online and further your own personal career.
29. Plaxo: Join Plaxo to organize your contacts and stay updated with feeds from Digg, Amazon.com, del.icio.us and more.
30. NetParty: If you want to attract young professionals in cities like Boston, Dallas, Phoenix, Las Vegas and Orlando Fla., create an account with the networking site NetParty. You’ll be able to connect with qualified, up-and-coming professionals online, then meet them at a real-life happy-hour event where you can pass out business cards, pitch new job openings and more.
31. Networking For Professionals: Networking For Professionals is another online community that combines the Internet with special events in the real world. Post photos, videos, résumés and clips on your online profile while you meet new business contacts.
32. Naymz: A search engine optimised professional networking site which ranks out of ten, ones professional reputation amongst reviews from ones peers and those who know you.
33. SEO TAGG: Stay on top of news from the Web marketing and SEO (search-engine optimization) industries by becoming an active member of this online community.
34. Pixel Groovy: Web workers will love Pixel Groovy, an open-source site that lets members submit and rate tutorials for Web 2.0, email and online-marketing issues.
35. Mixx: Mixx prides itself on being “your link to the Web content that really matters.” Submit and rate stories, photos and news to drive traffic to your own site. You’ll also meet others with similar interests.
36. Small Business Brief: When members post entrepreneur-related articles, a photo and a link to their profile appear, gaining you valuable exposure and legitimacy online.
37. Sphinn:Sphinn: Sphinn is an online forum and networking site for the Internet marketing crowd. Upload articles and guides from your blog to create interest in your own company or connect with other professionals for form new contacts.
38. BuzzFlash.net: This one-stop news resource is great for businesses that want to contribute articles on a variety of subjects, from the environment to politics to health.
39. HubSpot: HubSpot is another news site aimed at connecting business professionals.
40. Tweako: Gadget-minded computer geeks can network with each other on Tweako, a site that promotes information sharing for the technologically savvy.
41. Wikipedia: Besides creating your own business reference page on Wikipedia, you can connect with other users on Wikipedia’s Community Portal and at the village pump, where you’ll find conscientious professionals enthusiastic about news, business, research and more. Get creative.
42. Newsvine: Feature top employees by uploading their articles, studies or other news-related items to this site. A free account will also get you your own column and access to the Newsvine community.
43. 43 Things: This site bills itself as “the world’s most popular online goal setting community.” By publicizing your company’s goals and ambitions, you’ll gain a following of customers, investors and promoters who cheer you on as you achieve success.
44. Wetpaint: If you’re tired of blogs and generic Web sites, create your own wiki with Wetpaint to reach your audience and increase your company’s presence online. You can easily organize articles, contact information, photos and other information to promote your business.
45. Frappr: Embed a Frappr map and guestbook into your company’s Web page so that you can pinpoint exactly how users find your site, discover in real-time what they have to say about your company profile and services, and create an “interactive, fun and engaging” spot for visitors.
46. Yahoo! Answers: Start fielding Yahoo! users’ questions with this social-media Q&A service. Search for questions in your particular areas of expertise by clicking categories like Business & Finance, Health, News & Events and more. If you continue to dole out useful advice and link your answer to your company’s Web page, you’ll quickly gain a new following of curious customers.
47. Mycareer: A popular source of jobs for the job hunter in Australia. Owned by Fairfax media who bring us the Sydney Morning Herald everyday. Post your CV for recruiters to find. Get detailed personality type information.
48. SEEK: Australia’s #1 recruitment, career and employment site. It has special sections for 100k plus executives and offers helpful tools and job hunting sector statistics.
49. CollegeRecruiter.com: If your firm wants to hire promising entry-level employees, check CollegeRecuriter.com for candidates with college degrees.
50. Monster: Post often to separate your business from all the other big companies that use this site to advertise job openings.
51. Sologig: Top freelancers and contractors post résumés and look for work on this popular site.
52. AllFreelance.com: This site “offers self-employed small business owners links to freelance & work at home job boards, self-promotion tips” and more.
53. Freelance Switch Job Listings: Freelance Switch is the freelancer’s online mecca and boasts articles, resource toolboxes, valuable tips and a job board.
54. GoFreelance: Employers looking to boost their vendor base should check GoFreelance for professionals in the writing, design, editing and Web industries.
55. CareerBuilder.com: Reach millions of candidates by posting jobs on this must-visit site.
56. Career Journal: The Wall Street Journal’s Career Journal attracts well-educated professionals who are at the top of their game. Post a job or search résumés here.
linking people to your business
blog: christopher copywriter’s blog
Writing professionally for companies for over 10 years in public relations, journalism, advertising (copywriting), internet marketing, blogs, ebooks and ghostwriting. I’m now run my own communications agency, christopher copywriter. Based in the middle of Sydney, Australia’s Fashion, Media, Music, Art & Design District, Surry Hills. website: http://www.christophercopywriter.com blog: http://christophercopywriter.wordpress.com/
November 18, 2009 by IBI · Leave a Comment
If your business has a website but doesn’t have an integrated blog, you could be missing out on valuable traffic .Blogs are an effective way of adding to your company’s marketing armoury, as well as an ideal way to bolster your website’s SEO.
Of course, the major issue you face when setting up a blog is what to write and who’s going to write it? Do you treat it as a journal of your office’s day-to-day running? Do you copy news from elsewhere and pass it off as your own? Well the answer to these is no, and a huge emphatic no!
A business blog is your opportunity to show your clients and potential customers what you’re all about. It shouldn’t be grotesquely self-promotional, that will do little to encourage readers to take the time out to check it routinely. Instead, the best technique is to simply talk about what you know; the industry you’re in and the developments that are going on all around you.
The perfect blog post is something new, unique and that will be of interest to visitors. People routinely scour the Internet looking for the latest news, so if your blog can corner a market, you may well find yourself receiving a whole new stream of search traffic.
Even if you can’t generate something wholly unique, there are plenty of things out there to blog about. Why not have a look around yourself to find what people are talking about in your sector? You shouldn’t copy other blog posts verbatim, but gaining a little inspiration is a widely accepted part of business blogging.
There’s no reason why you can’t talk about what is happening within your business too. Regular visitors and your customers will often be interested in finding out a little more about the human side of the company. Used in moderation and accompanied by a good level of interesting news features from across the industry, your blog can cater for all markets.
So how often should you update? Well, within reason, the more often the better. To maintain a steady flow of traffic and ensure that visitors will want to continue coming back for more, you really need to be doing what you can, when you can. Of course you don’t want to find yourself writing just for the sake of it; but if there’s an opportunity to release a story, don’t hang around, get it written, uploaded and distributed.
Each blog has its own unique voice. Your business blog should certainly be no different. So how should you angle yours? Well the simplest way is to define your company’s tone and maintain it throughout. Whether it’s light hearted and acerbic or informative and serious, you have an opportunity to project your company and its ethos to a wider audience.
Many company’s fail to see the value of a blog. It’s only a news source right? Wrong, a blog feed can be invaluable to your website’s SEO. Apart from allowing you to include invaluable inbound links to various pages of your site, you will also help to encourage the search engine spiders to crawl your site more often.
Search engines thrive on new content. Every time you update a page it will get re-crawled and can then be given a greater weighting. Every page of your website can help to improve its overall strength. With each blog post representing a new page, you have a whole new avenue of optimisation right at your fingertips.
So if you’re looking to reenergise your website and want to get more content online, you might want to consider a blog. They’re cheap to set up, can be easily amalgamated with your current design and structure, plus you can attract a whole new type of user.
Steve Logan is a professional Copywriter for Hampshire-based SEO Agency Impact Media. They offer a full range of search marketing services including “>http://www.impactmedialtd.co.uk/search-engine-marketing-services/search-engine-optimisation.htm”> Search Engine Optimisation Services.
November 18, 2009 by IBI · Leave a Comment
In conversation with other marketers, I am often asked how Social Media Marketing is useful to a website. I realize that not everyone understands how social media marketing (SMM) can affect a websites page rank, traffic, sales (the list could go on).
Content is an extremely valuable resource to all web users. By putting it to work for your website you can find yourself as the “Reliable Content Provider” also known as an “Authority” on that topic. You can use social media to give you that authority.
Recently, I implemented just a few of the social media techniques taught my Social Media Rockstars and promoted my website to top ten Google rankings – making it an authority site for a keyword related to my business. Here is my example of how social media marketing affects the natural search listing.
1. First, I had a business website that needed more traffic (what website couldn’t use more traffic). This is already a successful website for a few other keywords, but I wanted to spread the valuable content provided with this website.
2. I then researched a high traffic, low competition keyword that was related to my business website. You only want traffic that is looking or searching for what you can provide them. I do not want to falsely advertise with irrelevant content otherwise all my efforts with social media marketing would be a waste.
3. Next, I researched my market to find out what they were looking for and how I could best provide valuable content to the web searchers looking up that keyword.
4. Then I created multiple forms of content – content is information provided to a website searcher; this can be text, video, or audio. *Remember that relevant content is what you want to create.*
The content was broken down into one short video and 12 articles. 3 of the articles were 1000 words, and the remaining nine articles ranged from 300-500 words. Note: be sure that this content is in someway relating back to the main site that you wanted to increase traffic, sales, or reputation. Whatever your purpose, be sure that this content is helping.
5. Now you need to spread the content across the different social media sites. I added the larger articles to the more popular social media sites.
Of course the video went to you tube. And for the social media sites that allowed me to share a video along with my content I added the video to it.
These 12 articles and one video spread across 13 sites drove traffic back to my businesses website. The key here is to post your content on a site that has a high page rank. This will tell the search engines that the content is coming from a reliable and valuable source. In return, those high ranking sites give your site higher rankings (or a more trusted reputation) because it’s being promoted by a high ranking website. (Sort of like the popular high school student introducing the new kid – you start off on a higher social status).
Don’t stop there! With social media marketing you need to share the content. You can so this by using social bookmarking sites, posting the information to a blog and sharing the article links in a forum. People are always looking for free information. Share your free information with everyone you can. If it’s valuable and relevant to the web users you shared it with they will also bookmark it on social bookmark sites creating viral traffic.
Now if, you remember form the beginning my main purpose was to increase traffic to an already published website. I now have 12 articles, loads of social bookmarks, and a video linking back to my website. If I did my social media marketing correctly this will definitely increase the traffic coming to my business website.
But that’s not my only result: because I have all of these popular authority sites sending traffic my way, the search engines now see that I am providing valuable content. In return for providing this content and sharing it through social media marketing tactics I have boosted the listing placement of my original website. Now in the search results for my targeted keyword I have dominated the top 5 pages with articles, social bookmarks, videos, and more importantly my main business website.
With my recent efforts in social media marketing (with in the last month), I moved my business website from the 21st position in Google to the 8th. On top of that, I hold 14 other positions in the top 30 search results for my targeted keyword. All this and I didn’t use half of the resources available with social media marketing.
November 18, 2009 by IBI · Leave a Comment
Blog marketing can be quite complicated for anyone that has never even blogged before. If you are considering getting into small business blog marketing, you will want to first have a blog and see what that is like before you get into something more. Blogging requires dedication and patience. You have to update your blog on a regular basis in order to keep your readers happy. Doing so will keep them coming back for more and to see what you have new to say.
Small business blog marketing consists of blogging about your business. It definitely is a great tool that you should use to get your business out there and known by others. However, you will need to be patient because it is a long process that will require much of your attention. Just because you have a blog does not mean that someone is going to find it and read it. You are going to have to make it known. If you have a website for your business, you can link your blog to it and that will let the ones that know about your business and business website know about your blog as well.
Small business blog marketing is something that anyone can do. Having a blog and keeping it up to date with the latest information is not hard. All you need to have is a plan and you will be set to market any type of business from your blog. Whether you are selling a product or a service, it does not matter. A blog that is marketed the right way will be beneficial to any business whatever it might be.
So you are probably wondering how you are going to accomplish this small business blog marketing. When you are marketing a blog, you pretty much do it the same way that you would market a website. It is going to need keywords, and content. You can write the content yourself, or pay someone else to write it for you. That part is totally up to you. However you will want to be sure that the content is decent and something that your readers will want to read. This will keep them coming back. Make sure that the content is written from special keywords that you choose. You will also want to become familiar with SEO which is Search Engine Optimization. SEO will help you to optimize your blog to get a better ranking with the search engines.
Once you have chosen the keywords, and gotten some content published on your blog, you will be ready to get it out there some more. Link exchanges are wonderful for marketing your small business blog. You want to try and exchange links with sites that are relevant to yours, but not in direct competition. If you try to exchange links with sites in competition with yours, you are going to find that many of them will turn you down in fear of losing business to you.
Paid directories are a big part of small business blog marketing as well. You can pay some directories to list your blog URL in their directory under the specific category that it falls under. However, some of these even have specific qualifications that you must have to get in. Follow all of the application steps, and you should be ok. Just do not try to submit your blog to a directory that it does not qualify for, or fit in.
Another important thing to remember when you are into small business blog marketing is that if anyone leaves you a comment on your blog, you should acknowledge it and respond. You can also comment on other blogs that are relevant to yours, and leave a link to your blog as well. This will help bring in visitors to your blog, and you will begin to see more and more traffic.
Small business blog marketing is not rocket science, however someone that has never marketed a single thing before in their life may have problems. Just be persistent, and don’t give up.
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