Vic Garlington has been a long time proponent of home based business. He currently shows people how to make various forms of residual income. You can reach him at info@fhtmsystemreview.com
The Secret of Marketing FHTM Like Professionals
December 27, 2009 by IBI · Leave a Comment
Where are you spending the bulk of your time in your FHTM Business?
Which one of the four makes you money? Well if you said #4 Making follow up calls than give yourself an A+. No matter what business you are involved in you will have to market /advertise because new business is the life blood of any business, it’s just a fact. So if you are a new home based entrepreneur how will you market yourself and your business to prospective customers?
Well if your experience is limited to T.V., Radio, & Newspaper advertising you may be lost. Do not worry; there is a whole new frontier as a business owner that you can dominate for very little money. The internet will give you more exposure for less cost than any other medium currently available.
Here is a list of your new tools at your disposal:
Is your head spinning out of control, I know there are people on the planet who still do not have a computer, or consider themselves computer illiterate, no matter what your experience the above tools are easily adapted to your level & experience. Most of the tools have step by step video instructions that show you exactly what to do. You can actually follow along on your computer while the video plays.
The trick to this whole thing is to make yourself familiar with all of the tools in your disposal and then to automate as many of them as possible with the push of the button. There are many services to help you automate these tools, one of the best is Wordpress.com, and they have created widgets that help to automate many functions on your webpage. By automating as much as 80% of your marketing /advertising you will have the new leads you need to continue business growth, and you can concentrate your efforts on closing new business with your follow up calls.
SEO Copywriter Can Help You With Content Development
November 22, 2009 by IBI · Leave a Comment
There are many elements that come together to create a successful corporate website. Of course a website should offer visual interest, including appropriate and compelling graphics within an interesting but clearly laid out site. A professional corporate website should also be well written and navigable. This is often where small businesses and corporations make grave errors in judgement. The business owner or decision maker will understand the importance of hiring a professional designer to create a website, yet they will cut corners when it comes to effective web copywriting. They will often pay good money to have a website custom designed, and then they will then decide to try their own hand at writing the content for that site, or pass the task off to an employee who seems to have a decent grasp of the grammatical rules. This is like building a solid foundation and beautiful home and then filling it with only bean bag chairs for furniture. You might get a few visitors but they are not likely to stay long and they probably won’t come back for a second visit or spread the word about your new digs.
Unfortunately, if and when a website with poor or unprofessional copywriting fails to achieve expected results, it is often the design that is wrongfully faulted for the failure.
It is important to note that SEO copywriting is written with the intent to help bring in traffic. A talented SEO copywriter should also have the ability to develop content that will help you to achieve your website goals. A professional and skilled SEO copywriter will research your industry, ask you pertinent questions, and assess your needs and ambitions before beginning content development. He or she will write content that is meaningful to both web crawlers and readers. This will help your website get found and ranked by search engines, which will in turn help the right people find your site, and it will also help increase conversion rates or achieve whatever your website’s intended purpose.
Copywriting for websites is different from other forms of copywriting, and this is especially true for SEO content development. There is a certain level of skill and talent that is required to properly balance the need of website owners, viewers, and search engines. A good understanding of marketing and sales is required, as well as crawler / search engine needs that include text to graphics ratios, keyword and keyword phrase saturation, crawler expectations, and more. This is why it is important to find a great Website SEO copywriter. Before hiring a copywriter, ask questions concerning experience and background, but also ask for samples of work and references. Reputable white hat SEO companies will employ only skilled and results oriented writers and will put them to work on their clients’ website as part of their overall SEO plans and strategies. If your business is about to launch a new site, contacting an SEO company is a great way to ensure that your new site will launch successfully, with proper content development, and will get the results you want very quickly.
Whether hiring a copywriter, or company, it is important to understand that content development is just as important to the success of your website as the actual design. Hiring a skilled and experienced SEO copywriter will increase your website’s traffic and conversions.
For more information on an SEO Copywriter or SEO articles visit wolf21.com
Winning the Game of Advertising and Promotion
November 22, 2009 by IBI · Leave a Comment
As a business owner, no doubt you’ve often thought about the question as to how much you should spend on advertising, and where exactly you should spend it. For most people who own small businesses, these questions simply give you more headaches beyond those simply suffered in the normal everyday operation of your business.
No Simple Answers
In fact, there aren’t any simple answers as to how much you should spend on your advertisement.
Depending on your business, there are those who suggest that you should spend anywhere from 4 to 10% of your gross receipts on advertising.
Of course, the conundrum is, it’s likely that your business is not going to survive unless you have a continuing flow of new customers. However, it’s not likely, either, that you’re going to get those new customers without spending at least something on advertising and get the word out about your business.
How to Develop Effective Advertising
Have you found yourself in this situation? You pay for advertising and then sit back, waiting for new customers to arrive. The only thing is, you sit and sit and sit, and they never come. Sound familiar?
Don’t worry; that has happened to many of us as well.
What most people don’t know is that you don’t have to just worry about knowing where to spend your advertisement money.
You also have to establish the following about advertising:
You have to have a marketing plan.
You have to have an advertising strategy.
You have to know about headlines, ad copy and visual presentation.
You have to know how to track the success of your advertising campaigns.
Your Marketing Plan
Your marketing plan is used primarily for you, so that you can identify what your products and services are, what they cost, their particular strengths and weaknesses, and finally, what your competitors’ strengths and weaknesses are as well.
Your Advertising Strategy
You need to understand just exactly what you expect to get from your advertising.
For example, do you just want to get your name out there so that customers will think of you first when they have a particular need you can fulfill? Or do you want your customers to come to you on a particular day, like Saturday?
Do you want your customers to come in and simply browse, whereupon they suddenly come upon an object they can’t do without? Or do you want them to come in and buy a particular product?
Do you want enough customers so that you can pay for your ad? Or do you want a customer who will come to you again and again, becoming a lifelong customer who will help pay your advertising costs over the next several years?
Once you know what you want, you can better formulate just how you should do it.
Ad Copy, Headlines and Visual Presentation
Many businesses actually put money into advertising without thinking much about their sales pitch or presentation; simply, the quality may not be as up to par as it should be. If your advertising is not quality, then it doesn’t matter how much money you spend on advertising or on your distribution, for example.
Make sure you test the advertising you plan to use in smaller markets before you put a lot of money into it to go to larger markets. You have to know that your advertising is going to have value before you put a lot of money behind it.
Track the Success of Your Advertising Campaigns
One particularly successful advertising campaign might be that you can tell your customers to save another 10% if they mention your ad. Or, you can suggest that they can register to win a free sample of product if they fill out a form and tell you how about your business. You can also advertise a particular product in your ad and then track how well that particular product sells.
It really doesn’t matter how you track your advertising, as long as you do.
In Conclusion
The best way to spend your advertising dollars is to make sure you target an advertisement specifically to the customer base you want to serve.
If you don’t track your advertising, then you are simply “shooting blind.” This is a waste of your time and money.
Even with more widespread advertising, if you are still “shooting blind,” then you’re only making a bigger mistake. You have to track your advertisement so that you know what’s working well and what you need to change. If you don’t, you’ll simply repeat mistakes over and over again, and further waste your time and money. This can actually make your business fail.
If you only rely on instinct, this isn’t necessarily going to help you; you may be choosing wrong so that your advertising dollars aren’t getting spent to the best benefit. And in fact, you may lose all of your money for no gain.
When it comes right down to it, if you want to make money from your advertising, you need to prepare, plan, track and study your advertising campaigns and see what the results are. Base your advertising decisions on facts and on the results you see. Once you’ve made the right advertising decisions, making profits from your business should come much easier for you.
John Navata has helped thousands of people in over 200 countries around the world start and run a successful home business. Discover 3 easy steps to start your own home business and subscribe to “Residual Wealth Factor System” Free Internet Business Secrets Mini-Course. You’ll receive a complimentary 3 days and 2 nights for two when you subscribe at http://www.YourFamilyDreams.com
Why Advertising is Crucial For Your Business
November 22, 2009 by IBI · Leave a Comment
Any businesses survival is dependent on two key factors A. The product or services being offered and B. A healthy supply of interested customers wanting that product or service. Advertising is the only way to bridge that gap between your business and your potential customers.
Some will say that they never advertise all their custom arrives via recommendation or word of mouth, but isn’t word of mouth just another way of describing free advertising! When we think about advertising many images are conjured in our minds, the most obvious being television we are bombarded with these images every 10 – 15 minutes.
Many small business owners see advertising as an unnecessary expense one they can ill afford, advertising is something that large companies do because their budget can sustain advertising campaigns we cannot. But the funny thing is when these same small business owners start to have problems and business starts to slow down what’s the first thing they do you guessed it advertise!
What they fail to realise is the unmitigated truth surrounding advertising,(sometimes all to late) that advertising is without question the single most powerful medium there is period!
Think about it everything we do is at some level linked with advertising. In fact our whole capitalist society and economic structure is dependent upon advertising without which, the system would collapse. So you see to dismiss advertising as a luxury or a unnecessary expense is complete madness and any business owner that does should be certified.
Before entering into advertising it is crucial that you actually have a fundamental appreciation of what advertising is, unfortunately most don’t. They use it in the wrong way, do not get any results and then decide it is not worth the expense. Most businesses, (and you too may be guilty of this) place an ad in a newspaper or yellow pages explaining about their product or service giving contact details on how customers can reach them,and then they wait for the orders.
when they are not forthcoming a decision is made either to forget about advertising altogether or leave the ad in place for a while on the off chance that somebody interested in their business will see it, and anyway its good publicity at least the company name is out there. This is not the way to advertise this is a way to loose money.
Advertising is a science and to fully understand the principals of this science you must examine the origins of advertising. It is crucial for anyone contemplating using advertising that they understand the foundations, you have heard the saying “in order to know where your going you need to know where you come from” well in respects of advertising this statement rings true.
The fore fathers of modern day advertisers originated in America at the beginning of the 20th century, these giants designed and sculpted the landscape of advertising to reflect an image of ultimate professionalism and innovation. And the greatest exponent of this art, and widely acknowledged as the father of modern advertising was Claude C. Hopkins.
His methods, strategies and techniques laid the foundations for advertising to be seen to be profitable. His revolutionary idea on research had never been witnessed, ideas on testing were all new concepts at the beginning of the last century.
Therefore if you which to really grasp the true power of advertising and what it can do for your business look back so you can see forwards.
Paul Marshall online provider of useful information want more insight on
advertising at
www.wfcopysystem.
com
Social Media Marketing With Twitter – An Introduction
November 19, 2009 by IBI · Leave a Comment
As a business owner, you have likely heard of social media marketing. You may even have been curious enough to investigate it. And you may have been overwhelmed by the many options available to you. Between Digg, Delicious, Facebook, LinkedIn, Twitter and all of the many others, it is difficult to know where to start.
Twitter is one of the newer entries in the social media marketing field. Launched in 2006, it has become an enormously popular way for people to connect and keep in touch. Like any form of social media, it has also attracted businesses keen to get on the bandwagon of social media marketing.Using Twitter as a Marketing
Twitter is often referred to as a micro-blog. Instead of posts, you write “tweets” of 140 characters or less. You can follow other users with similar interests, and they can follow you. Each time you add an update, all of your followers receive a message. They can choose to respond or not.
As with any social media marketing site, using Twitter requires you to be involved. You need to follow and be followed. You also need to provide information of value to the people who follow you. One example is links to your blog or other relevant information on your site.
Using Twitter for marketing does take time (as does any attempt at social media marketing). You need to build a community of followers and engage with other users to create credibility. To make links, you have to have something interesting to share with people, which means you need to spend time creating enough current, relevant, interesting and (occasionally) thought-provoking content for your followers to read.Tips for Using Twitter as Part of Your Online Marketing
There are some basic rules to follow when using Twitter for marketing. In fact, many of these rules apply to other social media sites too, like Facebook.
Do not spam or engage in hard selling. Remember to be sociable and offer information of value. Blog posts on the benefits of your product or services, interesting conferences or professional development opportunities that are coming up – these are good examples.
Always link back to your site or blog. That is why you are doing this in the first place.
To get followers, put a link on your site or blog inviting people to follow you on Twitter. Twitter provides the code for a “badge” that you can drop into your Website or blog.
Search Twitter for likeminded users/businesses and see who they are following. You may be interested in following the same users.
Follow the lead of those who came before you. There are users with hundreds of followers. Check out what they are tweeting about so you can get ideas.Use Twitter as Part of a Detailed Social Media Marketing Strategy
Of course, if you are using social media for marketing, you need to have a comprehensive plan. To create a plan like that, you may need help from a search engine marketing consultant. In addition to tweeting on Twitter (which can eat up a lot of your time) you need to have a schedule for blogging and writing articles to link to.
As part of this strategy, develop a plan for your content. Don’t throw any old thing up there just to have something to link to. A consultant can show you how to create compelling copy that makes your blog, articles and Website work with your social media marketing, so that you are drawing traffic through as many channels as possible.
For more information on Social Media Marketing Toronto or Search Engine Marketing Optimization Toronto visit Wolf21
Ways To Effective Online Copywriting
November 19, 2009 by IBI · Leave a Comment
Online copywriting is surely the ‘in-thing’ nowadays. That is because with the rapid popularity of the Internet as a medium, people are almost always getting online for many of their traditional transactions.
Yes, the Internet is different from other media in a way that it facilitates the convergence of all types of media portals, be it the television, the radio and the newspaper.
Banking transactions can now be coursed through the Internet, as well as shopping purchases, education, books and basic services. Everything that is sold through the conventional stores can now be sold through the online medium.
Online businesses are making use of the talents and skills of seasoned copywriters, who are hired to provide the Internet site with convincing content that basically aim to sell.
Thus, demand for online copywriting has been accelerated through the years. Many writers see this development as an added opportunity that could be translated into further revenues.
But one problem is arising. It is estimated that only 2% of all online businesses worldwide are actually succeeding to sell products and services online. What happens to the other 98%?
Well, they are left in the cold, probably because the content posted through their sites are not as good and as convincing as those posted by the successful 2%.
What could be the problem? Well, experts have identified copywriting. Is it the fault of the copywriter, or the business owner? The answer is neither. Read on and find out who is the real culprit behind those failures.
Online copywriting
Online copywriting is no different from traditional copywriting. Both make sure that the outputs are creating interests among readers and significantly generating sales.
But the problem is there is information overload over the Internet. And there are millions of online businesses, making the competition more intense.
Thus, the ordinary copywriter must strive harder to be more effective that the competitors. And there are thousands of copywriters abounding online that are equally, if not more, seasoned and well-accomplished.
The treatment of online copywriting is no different in a sense that focus is particularly given to the readers. The styles are also the same—persuasion. So why do others beat the rest of the pool of online copywriters?
Effective Online Copywriting
There are a few measures that would help an online copywriter be as effective as he can be. The following are some of the recommended ways on how you can be an effective online copywriter:
·Write for your intended readers, not the online business owners. Many copywriters fall to the trap that they must write to impress, so they use complicated words that the readers must check on to the dictionary to comprehend what he is saying.
·Persuade. Make sure the words you use strong adjectives and verbs that could almost directly command readers to move and make the purchase abruptly.
·Arouse interest among readers. This is where a simple research on the readers’ demographics would set in. If you know their common interest, then you can use that when crafting lead statements.
·Be engaging. Write as if you are personally talking to the intended online users of the content. Do not be overly boring nor too extravagant and vulgar just to catch attention.
·As much as possible, reflect sincerity in your outputs. Sometimes, you have to make some lies to be effective. For example, if you yourself are not believing on the product you are selling, you could do some white lie. But make sure you still sound genuinely sincere.
·Pay particular attention to the content rather than to grammatical correctness. It would be advisable of you remain grammatically flawless, but sometimes, writers find it hard to maintain focus while being overly attentive to the requirements of grammar and usage. Your editor will proofread the material, anyways.
·Be straight-to-the-point. Be concise, but accurate.
Overall, effective online copywriters are motivated to come put with their quality outputs. To establish that much needed motivation, you could bear in mind that in the copywriting world, you are as good as your last output.
Thus, if your copies are good and effective, more projects and clients will come your way. You could generate more income, and enjoy the perks of generating more money to spend on your simple luxuries.
Still not enough to kick your online writing juices?
Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information on copywriting or becoming a copywriter checkout his recommended websites.
Ethical Business Blogging
November 19, 2009 by IBI · Leave a Comment
Blogging is good for business and this is what most companies are turning towards to today. It isn’t just some crap about putting together stored ideas and using keywords in the process. It is about building identity and this is something that has helped in the marketing and promotions of most companies today.
Most people who jump ship do so because they just cannot stay one moment longer at their place of work and honor their own deeply held business or career values at the same time.
People might be able to happily get by with less money, but they cannot work for long in a situation that violates a deeply held core value.
Values go beyond beliefs. They are the core philosophies we hold sacred. People often report feeling as though they were born with these values.
Every individual has a core set of personal values he or she brings to work; every business has a core set of business values. The optimum business situation is when these sets of personal and business values overlap, blend and morph into what I call shared values.
Whether you are consciously aware of them or not,your personal values constitute your ideals, and shape your being – indeed they are your being. And whether you are in alignment with them or not-whether you own or work in a business that reflects them or not they affect your every thought, word and action.
I am the best example of how values- or rather a conflict in personal and business value-helped to shape my behavior and decision-making. I sold my thriving business, not because it was a failure- financially speaking, it was wildly successful- but because I was not able to keep that business and honor my own value of personal freedom. The nature of the business demanded too much time and dedication. Once I realized this, no amount of money could make me stay.
If you are a business owner, your business values are your company’s invisible CEOs. Whether you realize it or not, your values help manage every aspect of your business. They guide your decisions; they help determine if your business is viable and valuable. When you create a business that is in alignment with your values-and when you bring people on board who are in harmony with those values-your business has the best chance of meeting your personal and financial goals.
How closely your business is aligned with your own values, and how closely your employees’ values follow suit, determines the degree to which your business will fly or flop on all fronts. A strong sense of shared values allows you to initiate meaningful actions based on mutual agreement instead of spending all your time managing the fallout caused by not honoring them.
Without this shared value, our working relationship would have been doomed from day one. With the respect piece missing, we would not be happy with their performance and attitude, and they would not be happy trying to fit in with us.
The payoff for consistently knowing and acting from this and other shared values was that we enjoyed long term relationships with employees, vendors, clients and customers that stretched 25 years or more. We had corporate contracts that lasted 15 and 20 years, a time period unheard of in the contract dining services industry.
Jon Caldwell is a businessman and entrepreneur. Most of his accomplishments can be found at http://www.business-directory-resource.com/business-directory-resourcecat/busdirreslist.php
How Blogging Can Help Your Business – Ways to Use Your Blog
November 19, 2009 by IBI · Leave a Comment
As a business owner who likes to stay up-to-date on the latest marketing methods and technology, you probably already know how blogging can help your business. There are many benefits of having a company blog, and a great many business owners have already discovered the advantages that are to be had. But if you aren’t sure how to use your blog for your business, here are some ways that your blog can be used.
Customer relations are one use for a company blog. Opening up the lines of communication with your customers is the first step to excellent customer service – and you can learn a great deal from your customers. Print the URL for your blog on receipts, business cards, and brochures to build interest. You can also use your company blog to get customer feedback about your products or services. Again, you can learn a lot from your customers, and use the feedback to improve your products or services and give customers more of what they want in the future.
Company blogs are great research and development tools. You can ask your customers questions about what they want or need. Tell them what you have in development, and what it will do, and ask them how you can make it better. You can even run contests for your customers through your blog, offering the product in development as a prize to the person who comes up with the best idea.
Once you have developed new products or services, you can use a company blog to introduce your new product lines. Keep your customers up-to-date on what is developing or changing at your company. Past customers should be your first customers for your new products and services – and this will happen if they have had a positive experience with you in the past. A blog adds to that positive experience.
You can also use your company blog to teach customers how to use products or services. You can use the blog to answer technical support issues as well. Many companies turn their blogs into a series of how-to articles that are to be used primarily by their current customers. This method has also been found to increase interest – and sales – for products as well. People always want to know how to improve something in their lives, and you should use this need to your advantage!
You can drastically improve employee relations with a company blog. Your employees have private lives, and often, they have happy news that they want to tell the world. Allow them to tell their fellow co-workers their happy news on the blog. Some companies hire a person to maintain and up-date the company blog. People within the company contact the blogger with their news, and the blogger blogs it. This is a great way to boost moral at your place of employment. You can also use the company blog to keep employees up to date on projects, new products, training sessions, or company policy.
If you will be allowing your employees to add entries to the company blog, it is a good idea to implement a blogging policy. There is a great deal of controversy today about company censorship of blogs, so even if you don’t have a company blog, you might want to implement a policy concerning any mention of your company in personal blogs as well.
Get your company blog set up and operating today.
Jason frequently gives tips like this to the subscribers to his newsletter. Visit his blog at Adventures In Internet Marketing and subscribe to his newsletter today!
Business Blogging
November 19, 2009 by IBI · Leave a Comment
So why should business blog? now there is a great question, and if you are a business owner and you haven’t yet considered adding a blog to your internet marketing strategy then you should and fast. Why? what is it about blogging that is so important that I would make a statement like that.
First of all, one of the reasons you should add a blog is it provides a personal form of communication with your audience, or in your case as a business owner, your customer. It allows you to create the “expert” factor in your marketing and you can run it on your web site or alongside on a separate domain name, plus you’ll benefit from the increase in traffic or searches that you’ll receive. If that wasn’t enough to get you running out and starting up a blog, Google and search engines in general love blogs, this is because they provide frequently updated and valuable content, and for that reason they get indexed faster than a standard web site and will, as long as you publish good quality content, end up ranking on the first page of Google.
I wrote my first article on blogging for business and the importance of adding a blog as a corporate communication tool over 12 months ago, and I’m surprised that the penny hasn’t dropped yet with small business owners.
Blogging is an extension of your business web site and allows you to add a personal touch to your web marketing, blogging also allows you a platform to discuss customer service issues or any issue that you believe relevant to your market. If you start to think where your customers get their information from today, you’d realise the value of a number one ranking on search engines.
Think about the Gen X&Y’s, how many of them go to the Yellow Pages to check out business or services? research says none of them do, they “Google” it, so you need to make sure your business web site ranks highly. Blogs allow you to keep the formal and conversational side of your business separate,this is done by running your blog alongside your formal web site. Your blog can be updated daily with information,products or promotions whilst linking to your main web site.
So what are the benefits to a business blog strategy?
Blogging is not hard, and it has real benefits for your business once you get your blog established. The most important things to remember with a blog once you start, are be consistent with your posting and provide good quality original content.
Are there any businesses that can’t benefit from a blog? No not to my point of view, so what are you waiting for, get started.
Mike Andrew owns and operates an Internet Marketing Consultancy on the Gold Coast in Queensland. To read more articles and get tips and advice on Internet Marketing visit www.mikeandrewconsulting.com
Business Blogs – The Smarter Way To Promote Your Business!
November 19, 2009 by IBI · Leave a Comment
When you compare most of the options available for promoting your business, it’s clear that the world wide web offers many attractive benefits and possibilities for businesses to not only create greater exposure for their products and services, but also to leverage the business owner’s time and effort.
There is a smart, cheap, best, easy and fast solution. It’s called a business blog.
Some of the immediate advantages a blog offers businesses over regular, static web sites, are a smarter content publishing and management platform, more direct involvement with their customers, built-in capabilities like RSS feeds and search engine notification, and greater control and flexibility over the way content is managed.
Plus, it is way easier to promote and grow your business online using a blog, than it is using a website if you know how. Not to mention the fact that your promotional efforts can have a longer lifetime and give you greater exposure than traditional advertising media like newspaper or radio ads. (In fact, you can combine these, for example, making your current promotion be the home page of your blog, then sending radio or print ad visitors to your blog.)
What’s the difference between a business blog and a business website?
You can make a business blog look and feel exactly like a website – in fact, many of the sites you are visiting right now are probably powered by blogging platforms like WordPress, instead of popular web design HTML applications like Frontpage or Dreamweaver. A significant difference, is that you don’t need to know web site coding language like HTML to run a business blog, or add and modify content on your site. You simply add content and publish. This makes business blogs a perfect online marketing tool for business owners.
Another important difference is that blogs allow you to have “conversations” and build interactive relationships with other people, where static web sites tend to be more of a “one-way” vehicle for presenting information to visitors.
What if you already have a web site?
If you currently have a website that requires you to contact your web developer, web designer, web master or an IT savvy friend, nephew, niece or neighbor every time you want to make a change to your site, then you definitely need to consider adding a blog to your site. Simply install the blog in a subdirectory of your domain (e.g. yourdomain.com/blog), then promote your business using the blog and link your posts back to your site for more information about your products or services, to purchase, etc …
If you don’t have a website yet, then save yourself money on costly web development and a lot of hassle and just use a blog. With a blog, you can easily promote your business by adding regular posts and articles about a variety of different topics.
Here are just some ideas for things you can write about your business, then post on your business blog:
Product recalls Customer service information (e.g. how to ship product back, refund policies, etc.) FAQs Profiling customers Information your customers would find useful, educational, informative, entertaining, etc.New things coming soon to your business Profiling members of your team News about your industry Top 10 lists Product / Service tips (how to spot quality, how to avoid paying too much or being ripped off, etc ..)News about your own business Product / Service benefits
As you can see, there’s no shortage of content to write about when it comes to promoting your business.
Now … just getting a blog up and running is not really going to help you. You need to know how to configure it properly if you want to achieve the best results with the least effort.
Fortunately, there is a great resource I recommend you research in more detail if you are interested in knowing more about the benefits and advantages of using a business blog to help you promote your business and sell your products and services smarter. A company called SelfPublishWebcom offers two ways to help you set up a blog for your business that will not only get your site pages quickly indexed in Google and other major search engines (usually in as little as 2-3 days), but they show you how to fully configure it so that it becomes a powerful marketing tool for your business, with many automated built-in promotional features that you don’t even need to think about.
You just write about your business and the automated system running silently in the background goes to work for you.
SelfPublishWebcom offers two options: They can fully install, set up and configure your business site / business blog for you and you’re then ready to go in as little as 4-5 working days, or, if you want to save several hundred dollars, you can purchase their complete ’step-by-step’ DIY video training tutorials package, which is done in a completely non-technical way so that anyone with basic computer skills (like the ability to cut and paste) can just watch over their shoulder and follow along as they show you how to get your own business blog up and running in 2 days or less.
I’ve had a chance to fully review their offers and I thoroughly recommend the step-by-step video training tutorials they offer as a DIY cheaper alternative. You get access to a private Member’s Area where you can watch all of the training videos and download all of the materials, plus ongoing support. The videos are excellent and make everything really easy to follow, and the information is never overwhelming. You are only given what you need to know in order to get the next task done. Additional resources are provided in the member’s area, plus you get training emails, and access to a member’s forum.
In my opinion, the smartest option is to purchase the step-by-step video training tutorials (selling for less than $100 last time I checked), then assign the task of installing, setting up and configuring the site to somebody in your team if you don’t want to go through the tutorials yourself. Like I said earlier, the instructions and video tutorials are really easy to follow, so anyone can do it.
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