Social Media and Network Marketing (MLM) Working Together
November 20, 2009 by IBI · Leave a Comment
Let’s think about this for a minute. Network Marketing has always been about building a business based on a person’s relationships. While very few people have a large enough warm market to build a large business, a persistent MLM entrepreneur can eventually experience the success they desire.
That requires time, persistence and a willingness to build the relationships required to achieve that success. Going to your conventional networking events, your local coffee shop, or pretty much anywhere you can find new contacts is great, but a very slow and painful way to go.
What happens in most cases is that the new Network Marketer are so anxious to add new people to his/her business, the moment they meet someone new they immediately overwhelm them with info concerning how great an opportunity they have to offer. Do this often enough and people begin to run when they see you coming.
There is a VERY good reason that we have two ears and one mouth. We, Network Marketers, should use them proportionately. Regardless of what you are selling, yes – you are selling, but that is a topic for another day.
As I stated regardless of what you are selling you should be a professional and ask the questions required to qualify the person you are speaking with as a good candidate for your opportunity. Please understand that not everyone you know is a good prospect for your business opportunity. In fact most people that you know have no desire to build a MLM business. They are very comfortable with their life as it is and are not willing to put in the effort required to build a business. As such they are NOT good prospects.
While Network Marketing has been around for years, fast forward to Web 2.0 and the Social Media channels that are available to the MLM industry. While there are more and more savvy Network Marketers showing up in the various social media sites that are available, many still have not learned that they cannot vomit all over everyone they have connected with.
The same still holds true in the world of Social Media that holds true in the world of conventional networking. Whether you are building a relationship via the keyboard from thousands of miles away or sharing a cup of coffee in your favorite coffee shop the same rules apply….more on that later.
Just a few of the sites that you should be participating on are: Twitter, Facebook, MySpace, and LinkedIn. Through active participation on these sites you can build a solid list of contacts, establish yourself as a leader in the MLM industry, build traffic to your website site, and earn the right to talk to new prospects about your opportunity. Yes, “earn the right to discuss your opportunity”.
Do NOT pitch everyone that you are connected with, especially when first meeting them. Let me ask a quick question at this point.
In which of the following cases do you think it is an easier sell?
You are trying to convince a prospect that they really want to join your business opportunity.
or
You are answering the questions of a prospect that wants to know how to join your business opportunity.
Spend the time, do your homework, and establish yourself as a leader and you will find the second scenario above happening to you on an ongoing basis. Imagine having 10 to 20 new prospects each day that want information on how to join your MLM business.
Social media channels are no more forgiving than your contacts that you meet in person. Keep trying to force your latest business opportunity on everyone that you meet and you will soon find yourself without any friends.
Focus on building relationships through participation, establish yourself as a leader in the MLM industry, provide VALUE to your relationships by providing good content, and do NOT pitch everyone. Within a very short amount of time you can build a very large contact list of friends by leveraging the technology available through the multitude of Social Media sites available today.
While there are a large number of Social Media sites available as mentioned above the most popular sites are: Facebook, MySpace and Twitter. The most important steps that you can take to start this process of building your Network Marketing business through Social Media are:
- Establish a marketing plan to include the sites, strategies, time spent, goals, etc.
- Put together a complete profile that establishes you as a leader
- Consistent and ongoing participation
- Improve yourself: Learn, Learn, Learn
There is a lot more to this topic that I will cover, but that will have to wait for another day. If you are not taking advantage of Web 2.0 and the Social Media channels available to you as a means of building your MLM business you are doing yourself a huge injustice.
A professional internet marketer, trainer and mentor in the network marketing (MLM) industry. I focus on helping Network Marketer’s achieve their Goals and more importantly their Dreams.To learn more about me visit: http://www.persistencemarketing.net or http://www.opportunityofyourlife.com
What Do I Need To Do To Start Marketing My Business On The Internet?
November 19, 2009 by IBI · Leave a Comment
Many people are daunted by effective custom web design, site optimization, internet marketing, seo, etc. How can you blame them? There are so many so called “experts” out there spouting off the latest internet tripe. With just a little research, you soon discover that these experts are usually hawking some business opportunity or selling software. So, we’re going to divest the entire process of it’s mysticism and make it as plain as possible.
Here’s what you’ll need to market your business effectively on the internet. The first thing you’ll need is a great website. This is not the area where you want to play it cheap. Do not design your own website! Unless you’re a graphic designer, you’re probably not as artistic as you think that you are. Hire a good web design company. Think about it. The first contact that many prospective customers may have with your business are you marketing materials such as your web site. A well designed web site should educate, instill confidence and trust in potential customers and above all is A SALES OR CLOSING TOOL. This can not be emphasized enough. It should not merely be a pretty online brochure. It’s purpose to either directly or indirectly close business for you. Period. Make sure you check around on the internet and observe your competitors websites before deciding on the design of your site. A good design company will help you with this. Study the design elements and features of the most successful companies in your industry. Do searches to determine which of their sites get top rankings in the search engines. Also, look for opportunities to innovate to make your website even better than theirs. Make it clear what you want from your website to your web design company.After your site is constructed, the next thing that you need is for your site to be optimized. Site optimization consists of selecting the right keywords and then imbedding those meta keywords and phrases in the pages and links of your site, installing site maps, doing link exchanges, installing robots and analytics, tying in blogs and article directories, posting articles, and more. This makes your website search engine friendly and helps to get you higher rankings in the search results. Make sure your design company is experienced at this. Some designers are just so eager to get the business that they’ll claim to know more than what they actually do. Do not bypass the site optimization step and just try to submit your site to the search engines. All that will happen is that no one will ever be able to find it.The last component is actually internet marketing or promoting your site. One popular way is submitting your optimized website to the search engines. There are literally thousands to choose from. However, the majority of searches are done through: Google, Yahoo, AOL and MSN. A study conducted by Berrier Associates shows that of people who spend five or more hours a week online, they average an astounding 71% of their time searching for information. Other research shows that the most common method of finding a website is through search engines. Google powers over 70% of all searches and is the trendsetter for algorithm creation. Therefore, search engine marketing is of paramount importance.Some search engines are free and others you pay for. A good SEO company can advise on which search engines work best for you. By applying just these simple strategies, you will be well on your way to getting good results from your internet marketing.
From The Minds Of Wharton
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How to Dominate the Social Media Revolution of 2009
November 19, 2009 by IBI · Leave a Comment
Ok, so you want to dominate the social media revolution of 2009 as the rock star you are by coming out guns-a-blazin’. Well, hold your horses, cowboy. You have to think of social media as a big party and therefore …The first thing you must know about social media is that IT IS NOT A VENUE TO PITCH YOUR BUSINESS! If you can understand and apply this without worrying about your whole business going down the crapper, you will be dominate social media.
Why do you say I can’t pitch my business, Travis? Because, when you’re at a party, do you like a stranger coming up to you and selling you products or business ideas? Probably not.
In the same manner, people in social media don’t want your business opportunity … UNTIL you build a relationship with them. When they know and understand that you actually care about them and want to help them succeed, then they will start buying into your product or opportunity (and this will absolutely happen).
Let me give you an example. There are three kind of people in the world, those who like to talk about others, those who talk about themselves and those who let others talk. Who do you generally feel more attracted to in conversation?
If you’re like me, you said the guy or girl who actually listens to you talk rather than babbles your head off. This is the person who will dominate the social media revolution of 2009.
Just think about it for a moment. When someone follows you on Twitter, or friends you on Facebook, would you rather be directed to a blog of theirs that has great resources and advice coming from a guy or girl who actually seems interested in YOU, or, to a capture page that has the next get rich quick scheme attached to it? I choose the former.
If people trust you and follow you because you genuinely care and actually work hard to build a relationship with them, they will begin to wonder just what it is this guy does that makes him so appealing to spend time with. They will also want to know exactly what it is that you do …
If you offer resources, advice, training and even sometimes just an ear, people will begin to ask you questions, it’s just the general law of attraction. People are attracted to leaders, not peddlers.
As a foundation, and in conclusion, to dominate the social media revolution of 2009 you must not, indeed absolutely cannot, pitch your business for internet marketing success! Build relationships with people and they will flock to you … and, you may even like it!
Travis Fitzwater is an Online Business and Marketing Coach who teaches others how to use social media as well as other online utilities to become successful in a home based business.
Travis is a 27 year old husband who enjoys sports and politics as well as working on his business and educating himself on the new ways of internet success and mastery.
He is a social media lover and the owner and administrator of the blog http://TravisFitzwater.com/
Follow him on Twitter, http://Twitter.com/travisfitzwater
Of all the things he focuses on for his business, leveraging the internet to work for him while he travels and escapes the Rat Race is the utmost important.
Creating a Successful Business Blog
November 18, 2009 by IBI · Leave a Comment
If your business has a website but doesn’t have an integrated blog, you could be missing out on valuable traffic .Blogs are an effective way of adding to your company’s marketing armoury, as well as an ideal way to bolster your website’s SEO.
Of course, the major issue you face when setting up a blog is what to write and who’s going to write it? Do you treat it as a journal of your office’s day-to-day running? Do you copy news from elsewhere and pass it off as your own? Well the answer to these is no, and a huge emphatic no!
A business blog is your opportunity to show your clients and potential customers what you’re all about. It shouldn’t be grotesquely self-promotional, that will do little to encourage readers to take the time out to check it routinely. Instead, the best technique is to simply talk about what you know; the industry you’re in and the developments that are going on all around you.
The perfect blog post is something new, unique and that will be of interest to visitors. People routinely scour the Internet looking for the latest news, so if your blog can corner a market, you may well find yourself receiving a whole new stream of search traffic.
Even if you can’t generate something wholly unique, there are plenty of things out there to blog about. Why not have a look around yourself to find what people are talking about in your sector? You shouldn’t copy other blog posts verbatim, but gaining a little inspiration is a widely accepted part of business blogging.
There’s no reason why you can’t talk about what is happening within your business too. Regular visitors and your customers will often be interested in finding out a little more about the human side of the company. Used in moderation and accompanied by a good level of interesting news features from across the industry, your blog can cater for all markets.
So how often should you update? Well, within reason, the more often the better. To maintain a steady flow of traffic and ensure that visitors will want to continue coming back for more, you really need to be doing what you can, when you can. Of course you don’t want to find yourself writing just for the sake of it; but if there’s an opportunity to release a story, don’t hang around, get it written, uploaded and distributed.
Each blog has its own unique voice. Your business blog should certainly be no different. So how should you angle yours? Well the simplest way is to define your company’s tone and maintain it throughout. Whether it’s light hearted and acerbic or informative and serious, you have an opportunity to project your company and its ethos to a wider audience.
Many company’s fail to see the value of a blog. It’s only a news source right? Wrong, a blog feed can be invaluable to your website’s SEO. Apart from allowing you to include invaluable inbound links to various pages of your site, you will also help to encourage the search engine spiders to crawl your site more often.
Search engines thrive on new content. Every time you update a page it will get re-crawled and can then be given a greater weighting. Every page of your website can help to improve its overall strength. With each blog post representing a new page, you have a whole new avenue of optimisation right at your fingertips.
So if you’re looking to reenergise your website and want to get more content online, you might want to consider a blog. They’re cheap to set up, can be easily amalgamated with your current design and structure, plus you can attract a whole new type of user.
Steve Logan is a professional Copywriter for Hampshire-based SEO Agency Impact Media. They offer a full range of search marketing services including “>http://www.impactmedialtd.co.uk/search-engine-marketing-services/search-engine-optimisation.htm”> Search Engine Optimisation Services.
How to Get Massive Traffic to Your Online Home Business
November 11, 2009 by IBI · Leave a Comment
Dock J. Murphy is owner of Plug in Profit Site.com and writes on a variety on a variety of subjects. To find the best work at home business online opportunity and ideas so you can work at home visit: Time to Work at a Home Business Online Opportunity
Social Networking and Your Home Business
November 8, 2009 by IBI · Leave a Comment
If you have been in business at any time in your life then you have been involved in some type of networking. In decades past it was cocktails or dinner with a client or potential client. Networking has always played a role in marketing a business or business opportunity.
The latest marketing tools, are the social networking sites, such as MySpace, Facebook or the newest Twitter. More than half of all Americans from those in their early teens to those heading for retirement are active on one or more social networking site. More and more individuals are hosting their own blog to talk about themselves, the family or their business.
With technology and software becoming more user friendly, more people are using the Internet to stay connected with family and friends. They are blogging and using social networking sites to meet people around the globe. Individuals are using these sites to learn about products and services. It is similar to talking to friends and family for recommendations for everything from where to have dinner, shop or visit. It’s the “word of mouth” advertising that business crave and need to grow and prosper.
Business and marketers continually look for ways to improve and expand their client base. Social networking sites and blogs provide an avenue for these individuals to learn who their potential clients are on a personal level. You get to know them as individuals first and then as clients. It allows that personal touch which as been missing from business and from corporate America.
To use social networking sites effectively and to grow your business, individuals must remember that words have meaning and impact those reading them. How you use words can directly impact the growth or decline of your business. Many social sites promote a “free wheeling” atmosphere in conversations, therefore caution is advised in your conversations on those sites. It is important to remember that words linger on the Internet long after your “log off” a site. This written word is the presentation you have given of you and your business. It’s how you are representing yourself.
Social networking is about getting to know your potential clients and in turn letting them know who you are and what your business has to offer. It’s that human touch that, we as social creatures crave.
Many traditional marketers underestimate the power that social networking sites and blogs have on consumers. They also underestimate the role that these sites will continue to play in business and with the growth of businesses. With the growth of Blogs, Twitter, Squidoo and other social sites, those with online business or who are contemplating starting an online business must learn how to leverage these social networking sites to their advantage.
While more conventional marketing will continue to play a role in business and a marketing budget, marketers will need to be more fluid in their thinking and in their marketing techniques.
Tony is a retired golf course superintendent. As owners of a small online home business, they have reviewed numerous opportunites to help increase the financial stability of those interested in starting a home business. His homepage is http://www.buildwealthamerica.com. You can also check out blogs at http://www.buildwealthamerica.com/blog/ and http://rjammhomebizopportunities.blogspot.com/
Twitter Marketing- 7 Steps You Must Know for Success on Twitter
November 6, 2009 by IBI · Leave a Comment
Twitter is quickly becoming the most popular social networking site in existence. There are currently about 6 million registered Twitter users, which equates to around 3.8 percent of people on the Internet. The research shows further projections that those numbers will double by the end of this year to 12.1 million users, and gain another 50 percent in 2010 to bring the service to a total audience of roughly 18 million registered users. This is overwhelming evidence that twitter is the hot place to be online right now. You can get real time data on literally anything happening in our world today and interact with millions of people live.
When I 1st heard about twitter I was a bit skeptical. I guess I just didn’t see how extraordinarily powerful this site really was until recently. My friend RJ Pepino had built a twitter following of 21,000 in just a few months and was having people join him in his business opportunity everyday! All of these leads where free. If you’re looking to create some passive income online, build a home base business that runs on automation and build your own list of followers, you have to be on Twitter.
So I put together a Beginners guide for you to generating Leads on Twitter:
1. Twitter- Create a free Twitter account if you haven’t already done so. Don’t be shy when creating your bio, be yourself, remember you are creating relationships and connecting with people.
2. Twitbacks-Customize your Twitter background with Twitbacks. You want to stand out from the crowd.
3. Social Oomph- Make sure you use Social Oomph and create a free account. This will allow you to send automated welcome messages, aka DM’s to new followers and create settings that will automatically follow those who follow you or un follow those who do not follow you.
4. livelybrowser- Purchase the Twitter Friend Adder for $50. This is optional, but highly recommended. You can automatically add Twitter friends with this tool running in the background. It is recommended you do not add more than 100-200 friends per day or twitter will suspend your account. You can also un follow those who don’t follow you, which is recommended every 24-48hrs after adding. This is extremely handy when doing followings of 100 or more people per day, which you will need to do to build a list fast and automation, is the way to go! If you’re on a budget, just add friends manually by finding others in your same niche but that is very time consuming.
5. Twellow- You can find people in your industry, mentors, and friends and or people talking about particular subjects to network with by using Twellow. When you find like-minded people follow them and their followers. See step 4 to automate this process.
6. Brainy Quote-Find good content to share with others. Don’t spam your links or always trying to sell. Build relationships; twitter success is dependent on your ability to share valuable content and information with your network and friends. Share anything funny, inspirational and educational even videos. Also share quotes, blog posts or re-syndicate content that you like from other people. I like using Brainy Quotes to find go quotes for content.
7. Make sure you use all the features available by twitter to communicate. Use direct messages and @reply features to interact personally with your new friends and network.
Hope these 7 simple steps help. Remember it’s all about connecting with your audience. If you can connect and build relationships then you will be a success on line!
Allen Faires is helping Network Marketers achieve success. Learn more about Allen Faires and get a “FREE 8 Day marketing bootcamp” at: http://allenfaires.com
Increased Web Site Traffic – Some Dos and Don’ts of Web 2.0
November 3, 2009 by IBI · Leave a Comment
Increased web site traffic until recently covered a whole gamut of techniques that fell short of embracing the brave new world of social media. It was almost as if Web 2.0 was for ‘play’ whilst the serious ‘work’ of the internet would involve Pay per Click, Article marketing, safelisting etc.
Not any more. Web 2.0 is the ‘golden fleece’ of increased web site traffic. What makes it such a powerful way of influencing huge numbers of people is that it’s not about ‘pitching’ others. It’s about forming friendships and relationships which may or may not blossom into a business connection.
So what is Web 2.0? It is, to quote Victor Huge, ‘an idea whose time has come’. The internet is no longer about webmasters creating content and surfers reading it. It has become interactive, whether it be blogs, ‘vlogs’ (video blogs), or Social Media sites. There never was a Web 1.0, but never mind about that!
A lot of people desperately seeking increased web site traffic use Web 2.0 or ‘Social Media’ sites as a kind of ’soap box’ to blather on about their specific business opportunity, in the honest belief that people will have their ‘guard down’ as it’s a Web 2.0 environment. This policy just doesn’t work.
If you use MySpace, Facebook, or the ‘new kid on the block’ Twitter (growing currently at 40% a month!) to ‘up front’ pitch your opportunity, you’ll just be sending large numbers of people to sleep instead of one at a time. That’s technology for you!
A much better route to increased web site traffic is to make your ‘profile’ on the Web 2.0 site appealing and interesting and then just place some links to your business site for people to click on them should they want to. If you have a capture page you can divert them to, where you can collect e-mails, so much the better. You’ll have the details of someone who liked your profile enough to seek you out. Big difference.
Sites like MySpace also allow ‘commenting’ to friends. Again, I see a whole bunch of people ‘pitching’ me and it’s a big yawn to be honest. The comments I like are when people send an encouraging or upbeat statement or quotation that brightens up my day. I may well follow a link then, and if that person achieves increased web site traffic as a result then that’s fine by me.
YouTube has enjoyed phenomenal success. Set up in February 2005, by the end of 2006 Google had bought it for $1.65 billion of stock. (Yes. ‘Billion’!) Why would Google pay this? Traffic, traffic and more traffic. We all know what a part Social Media played in the last US election. Many people now successfully use video clips to create free quality content in return for e-mail capture. A win-win.
Social bookmarking is another ‘buzz’ phrase that many see as a key to increased web site traffic, and it can be. What you need is consistency and patience. But there is a great free tool that can automate this procedure at SocialMarker.com. They even give you a piece of html code that you can paste on to your site and create a button saying ‘Bookmark Now’, thus spreading a ‘link on 49 of the best social bookmarking sites in under 15 minutes!’
If you consistently give value without always demanding a return, then people just seem to want to know more about you. Don’t forget the story of the Sun and North Wind, who had a wager on removing a man’s coat. However hard the North Wind blew, the man just buttoned his coat up more. The Sun merely shone sweetly. The man got hot. He removed his coat. Be a ‘Sun’ in Web 2.0, and increased web site traffic is the natural consequence.
Alun Maxwell is an experienced networker and online marketer, and helps many networkers harness the power of the internet to build their businesses. A specialist in one-to-one communication, he is hired by many top European companies as a Business Roleplayer, to help executives understand the impact of their words and behaviours on others. www.Web20Gold.com www.HomeBiz-Launchpad.com
Four Powerful Twitter Tips For Beginners
October 31, 2009 by IBI · Leave a Comment
When I first heard about twitter I was a bit sceptical. I guess I just didn’t see how extraordinarily powerful this site really was until recently. My friend RJ Pepino had built a twitter following of 21,000 in just a few months and was having people join him in his business opportunity everyday! All of these leads where free. If you’re looking to create some passive income online, build a home base business that runs on automation and build your own list of followers, you have to be on Twitter.
So I put together a Beginners guide for you to generating Leads on Twitter:
1. Twitter- Create a free Twitter account if you haven’t already done so. Don’t be shy when creating your bio, be yourself, remember you are creating relationships and connecting with people.
2. Twitbacks-Customize your Twitter background with Twitbacks. You want to stand out from the crowd.
3. Social Oomph- Make sure you use Social Oomph and create a free account. This will allow you to send automated welcome messages, aka DM’s to new followers and create settings that will automatically follow those who follow you or un follow those who do not follow you.
4. livelybrowser- Purchase the Twitter Friend Adder for $50. This is optional, but highly recommended. You can automatically add Twitter friends with this tool running in the background. It is recommended you do not add more than 100-200 friends per day or twitter will suspend your account. You can also un follow those who don’t follow you, which is recommended every 24-48hrs after adding. This is extremely handy when doing followings of 100 or more people per day, which you will need to do to build a list fast and automation, is the way to go! If you’re on a budget, just add friends manually by finding others in your same niche but that is very time consuming.
If you follow my four powerful Twitter tips you will see a great improvement in your Twitter experience.
Samantha Milner is a well-known Internet Marketing expert and the owner of my easy online pay that gives free internet marketing tips to all:
“Become a Internet Marketing Expert Today!”
Head over to http://www.myeasyonlinepay.com to get your FREE advice now!
Blogging Tips for Your Network Marketing Business
October 27, 2009 by IBI · Leave a Comment
In the twenty-first century, if you want to conquer the world of network marketing, you will need to be up to date and make use of the various tools of the internet. One of the first things a network marketer should do is to create a blog. The reason is simple. If you do not keep up with the web onslaught, you will tend to lose out to other network marketers.
As it is currently a growing trend for network marketers to make use of the internet to reach out to their target market and keep the world informed of their product, service and/or business opportunity, the simplest way is to set up a proper and presentable blog. If you want to stand a winning chance, it is great if you could offer tons of value as this will definitely help move you up a notch in your network marketing business.
In network marketing, people want to follow a leader. Thus you need to start branding yourself. A good way to do this is to create your very own website or domain name. For example, if John Doe has a website www dot John Doe dot com, he is basically marketing and promoting himself. This will give him an edge in his marketing efforts. As more network marketing companies will offer you the use of a replicated website, you do not need another information site about your network marketing company. What you do need is a site that will sell yourself as a marketer and to brand yourself. This is one of the most important tips to start building your network marketing business.
Once you have set up your domain name, you can start off with a wordpress blog so that your blog can be hosted on your own hosting space. You will also need to find a hosting company and there are some cheap hosting which are available if you do a search on the internet.
Choose a good and presentable theme for your blog. The theme should preferably have the sidebar on the right since Google would normally scan the contents of the blog from left to right. If you were to place your sidebar on the left, Google will end up reading the same content, i.e. the sidebar, over and over again and we do not want Google to keep on reading duplicate content as this is not good.
Next, be prepared to submit between three to seven articles a week. These may be short articles ranging from between four to six hundred words so that people are able to get whatever information they require as fast and instantly as possible. By frequently updating your blog, this will enable Google to find it faster and keep you in their index. Once you are already in Google’s index, continue to write valuable and interesting posts and you will soon see an increase in your website traffic.
If you are not a good writer or have a fear of not knowing what to write, you can either do your research on the internet and get some ideas of the content for your blog. Or you can outsource your blog updates and pay someone else to get your articles ready. Another alternative is to make use of other media like podcast, video and pictures.
From my experience, do not think about the difficulties and keep telling yourself that you cannot do it. As Nike’s slogan goes, “Just Do It!” This should be your motto too. Start doing it and you will learn step-by-step!
Veronica Tan BK is a successful home based business owner and owner of http://www.EasyOnlineIncomeGenerator.com. Her passion is to help others achieve a full-time income working from the comfort of their home. Veronica’s favorite home business is the Plug-In Profit Site
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FOR SALE
