If you’re concerned with the costs associated with having a professional website designed, don’t fear! There are many free options attainable to you, so you can have control of publishing your own content at no charge to you. Obviously there are some benefits to having a professionallydesigned website, but if you cannot afford one, you do still have the opportunity to build your own site! The whole trick is to publish content. Content on the Internet is king! The more targeted content, you publish about your products for your service, the better your website will do.There are three main types of development tools I’m going to discuss. Not every option is right for every person. So we will look at all three to help you make an informed decision and which is best for you.If you have already purchased a hosting package and a domain name, there might be a chance you have a web building tool already! You will have login information from your web hosting provider, which will allow you access to your control panel. Be sure to log in to this control panel and search to see if there is a web building tool available for you here. Also, you can search for tutorials or webinars to help you learn how to use these building packages. It is very common for Web hosting company to offer these options to even the least expensive accounts that they sell. If you have any questions, you can always call your hosting company’s technical support team.The next option is offered by both Google and Yahoo. These tools are very simple to use very straightforward and build high quality webpages. For a busy professional looking to generate some content about what they do this is a great, inexpensive way to do so.WordPress links with your hosting package is completely customizable and can be used for almost anything. From setting up your own blogs to your webpages were press has very simple templates allow you to express yourself through both your content, and how your content looks. Wordpress is open source, which means it was developed by the community for the community. This also means that it is worked on by hundreds of people all over the world, and is free! Visit wordpress.org for more information.Do not let yourself be convinced that you must spend hundreds and thousands of dollars on a website. There are many simple, effective and free ways for you to develop and promote your content. This article explained three different ways that you can build your own webpage at no cost to you! Review all three options and make the decision that’s best for you. Also make sure to read web hosting reviews to decide on where to host your new website.
Internet junkie and super affiliate
Filed under Wordpress · Tagged with Blogs, Build, Build Webpages, Control Panel, Development Tools, Domain Name, Fear, Free Options, Google, High Quality, Opportunity, Professional Website, Quality Webpages, ready, Ready Set, Technical Support Team, Web Building, Web Hosting Company, Web Hosting Provider, Web Tool, Webinars, Website, Yahoo
The Vemma business can be built fairly efficiently by driving Google search traffic to your site utiilizing article marketing.Though the point of this article is not that of article marketing, there are certain materials I can provide on all the “how-to”s of article marketing if you like.Let’s just keep it super-simple and summarize the concept with this:You can write an article on some subject, say, “Vemma Opportunity”, or “Why Vemma Rule”, having to do with Vemma or anything else for that matter, and you can post that article to various article posting sites. In each article, generally, you are allowed to put two links in your “about this author” section at the bottom. You can link these to your blog or your lead capture page, or wherever else you decide.The more articles you have posted and on more sites, the more links this gives you back to your original content for your Vemma article. This is important for SEO and getting your site seen by thousands of folks. Many links back to your one page with relevant content is a GIGANTIC factor in determining your ranking on the search result. It is by no means the only thing. But it’s very important.Moving on from this you can then use certain software which will post all by itself your one article to all the relevant posting sites all in one blast, saving you huge amounts of time. This quickly provides you many back-links to your webpage. This is the basic concept behind getting you page to come up on the first page of a Google search for the keywords you are aiming at.This process is very involved and I can share more with you about that but for now let’s focus on the 5 most significant mistakes that can be made in trying to get your page to come up high in the search page results..I recently listened to a presentation given by the internet marketing master and SEO guru Kenny Gregg.Kenny has over 17 years of success in direct marketing and is an proven expert on SEO lead generation. He has run several websites that have literally gotten over 5000 hits per minute! He earned over $20K per month for over 10yrs straight in network marketing, doing it the old-fashioned way (without the net) and he understands the basic principles of network marketing. He has been marketing online.So, he’s no novice!Here are the five biggest foul-ups that internet marketers make which cost them SEO, specifically Google search results, according to Kenny Gregg. There are more. But there are the 5 important ones. So pay attention!More folks click on the the top seven results of a Google search by far, than any other positions. Here are the big ones that will cost you those spots:1st Mistake To Fix If You Want to Rank Your Vemma Page in Google Search – KEYWORD STUFFING.Some people think that if they just stuff the body of their article with as many repetitions of their keywords as possible that this will increase their rank. This is totally false. The Google spiders are smarter than this and they will recognize this as invalid content. This won’t help you.Focused keywords are more important.2nd SEO Error To Fix To Grow Your Vemma Business – MISSING KEYWORDS.Obviously a total lack of the keyword you are trying to get ranking for is going to get no result. But understand that Google’s spiders read from left to right and you really need to put your keywords, or keyword phrase in the beginning of the title, within the first two or three words is best. If not you are giving up a lot of optimization.You should also put 5 – 10 similar keywords into your articles. Maybe look to Google’s Keyword Tool and use this to locate some of the more popular similar keywords.And your anchor text should have your keywords in it. Anchor text is that blue text that links to other page. These are important. Anchor text that says “Click Here” tells the search engine that the term “click here” is of importance. You should give it the real keywords to follow as links, so put something like “Vemmabuilder” if that is the keyword phrase that you would like to rank for.3rd Mistake To Fix To Get Your Vemma Business SEO Traffic – NO KEYWORDS IN THE SITE DESCRIPTION.You know, this is that behind-the-scenes stuff that you can put into the “Settings” area of your Wordpress Blog. The visitor to your page doesn’t see it, but the search engine does. Making this description keyword-heavy is one of the most important parts of getting your blog ranked highly.4th Mistake To Fix To Get SEO Traffic For Your Vemma Business – NO SEO RELEVANCY TO YOUR SITEThe trick is to have a massive number of back-links going to the site that you are trying to rank. The links and anchor text in your articles must be relevant, going back to the importance of the anchor text fitting your desired keywords..5th SEO Mistake To Fix TO Grow Your Vemma Business – TITLE TAGS MISSINGThis refers to the actual title of the page as you see in the very top-most strip of the browser window. It’s not the title within the page itsel. It’s the one that comes up on the top bar of the window. These can be changed. Some Wordpress templates allow you to customize them easily. Some require plug ins. These title tags are important to Google’s engine as it’s scanning your pages.Avoid these mistakes and you will find that you will begin to start getting free traffic, forever, for those keywords, as article postings don’t get taken down too quickly once they are up.
Find out more about using article marketing to generate leads. Find the source of this article and all the foundational tools of internet marketing and creating traffic for your Vemma Business, and a full training series on all the basics of internet marketing. Alan Cosens is a semi-irregular, bathroom-mirror rock-star, MLMer, Networker, Internet Marketer, Crime-fighter, over-eater, loving-leader, Guitarist, and Daddy extraordinaire.
Filed under Wordpress · Tagged with 17 Years, Article Marketing, Author Section, Back Links, Blog, Build, Business, Certain Software, Direct Marketing, Google, Google Search, Guru, Internet Marketing, Look, Marketing Master, Opportunity, Page, Ranking, Relevant Content, Search Page, Search Result, Search Traffic, Success, These, Traffic To Your Site, Vemma, Your
Last month I asked my readers to tell me what baffles them most about the business side of copywriting, and two readers said “getting started!” So that’s what I’ll show you how to do here. It’s the old “What comes first? The chicken or the egg?”, applied to a new career in copywriting. One of the major hurdles faced by new copywriters is the book, or portfolio. Or more specifically, the fact that there is none. How does a new copywriter get samples, and work, if he needs samples to get the work? I know how it feels to be in that position,and so does every freelance copywriter! No one is born with samples. But unlike the pre-Internet copywriters, who had to figure it out for themselves, YOU can ask your online colleagues! So here it is in a nutshell: three ways you can blast past the number one obstacle to getting started as a copywriter and get work when you do not yet have a portfolio, or even one lousy sample. Solution #1. This one is the easiest and may even have occurred to you. Do it for free! When I started out I quickly learned that small nonprofits were happy to accept free creative services. I also knew that I could bargain free for more control. A common complaint among copywriters is that a well-meaning but misguided client can muck things up, and the end result may be nothing like what you envisioned. So I told my non-profit client, a small women’s shelter, that I’d do a package for free, but I had to have complete creative control. This allowed me to show a piece in my portfolio that was really me. In fact, the photo on the front of the envelope WAS me! Not only did the experience give me a substantial sample, but it also allowed me to test my direct marketing skills. The package wasn’t a blockbuster. But it didn’t fail either. It did tell me how good I was, and I was slightly deflated with the results. But hey, back then NOT failing was kind of like winning! Solution #2. Look at friends and family. I’ve never used this idea but many of my coaching students have. They look at friends, family, colleagues, whomever they know in life or business, and offer to do free work. Actually, I advise my coaching students to offer to do free work and if the client likes it enough to use it, THEN they should get paid. It is a simple proposition: “I believe I can help you get more leads, or sales. Let me write a promotion. If you also think it will work, use it. If you use it, you benefit from my work. Only then will you pay me.” Important: Get this agreement into a contract! Solution #3. Hook up with a copywriter’s coach and ask to see samples. I do this all the time with my coaching students who have no samples. When the moment comes that the potential client asks for samples, send samples from your coach’s portfolio. Write in the email: “Here are some copywriting samples. I work closely with veteran copywriter (name of coach) to ensure maximum results for your promotion, and this is the level of quality you can expect from working with me. My site isn’t up right now but you can take a look at (name of coach)’s site.” It works like a charm. This approach works best when you are working with a coach who has worked in many, most, or all niche markets, like me. So this is my unplanned opportunity for a bit of self-promotion. Hey, I’m a direct marketer after all! So if you find yourself in a bind, guess what. You’re not! Just contact me. You can use an hour of my coaching to get past the #1 hurdle of all new copywriters, getting good samples that get you good work. We don’t lie; I never lie. All we do is “bridge” using my samples, your coach, mentor, colleague, and friend.
Marketing coach Chris Marlow publishes a free newsletter for freelancers who want to land the high-quality, high-value clients:
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Filed under Copywriting · Tagged with Blockbuster, Build, Business Side, Chicken Or The Egg, Colleagues, Copywriters, Copywriting, Creative Control, Creative Services, Direct Marketing, End Result, First, Freelance Copywriter, Friends And Family, Hurdles, Muck, Nonprofits, Nutshell, Obstacle, Portfolio, Sample Solution, Three Ways, Well Meaning, Winning Solution, Your
The overwhelming majority of the population has no clue what Google Adsense is and doesn’t understand that Google and the site owner make money when they click on an ad. Now, let’s say that from all of the people visiting your site from the link embedded in your articles’ resourced boxes, only one person a day actually clicks on an Adsense ad. When you start using Word press to build your Adsense websites, you’ll soon discover what I mean.Google did go on to implement paid inclusion via Ad Words and Adsense, but basic submission to the index has always been free. For more resources www.instant-adsense-dollars.com. An alternative to Adsense ads is to go into some pay-per-lead programs. What I love about Bolger is that once you plug in the Adsense code into your main template, a new page is created and Adsense is automatically displayed when you make a post. “Explode Your Google Adsense and Affiliate Commissions through Niche Blog Content Sites” Did you notice the last two words within the quotations.Housewives, retirees, mom and dads, and others that have never made a dime on the internet have created full-time incomes by simply placing Google Adsense ads on their web sites or blog. Google Adsense fraud is one of the diseases that plague the Ad Words advertisers. Once I clicked on a link for more information – it all goes back to that single click, I was bombarded by the “make a fortune”, “generate massive traffic”, “explode your Adsense revenue”, “capture high paying keywords”, and the rest of the “unlimited profit from Adsense” brigade. Com/Made for Adsense (CS Monitor Article) That article made it appear that the entire Adsense program was a huge underground economy, when in fact that program made it truly viable for legitimate publishers of niche content to do very well for themselves for the first time.Keep in mind that the primary purpose of building this type of Adsense site is to have visitors’ attention on the ads, and finally click on the ads, right. Legitimate SEO clients are typically selling goods or services at a profit rate that works out to ten or more times what they could get from Adsense. So what are the Google Adsense success secrets that other successful webmasters use to make some great money with their website? Because the Adsense™ program displays advertisements that are so closely related to the website content, it is advantageous to webmasters because the advertisements are actually of interest to website visitors.There are times, however, when using Adsense makes no sense at all. * If or when you are removed or fined by Google for Adsense abuse, make sure you send copies of your IP address reports along with your re-inclusion request. You can just visit us at www.adsense-dollar-factory.com. More details are on the Adsense Decoded site here, so I will just give you a run down of the video lessons as an overview. C Ways to make money from Adsense by Using Articles and a Viral Marketing Website Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success.You also have the option of advertising on Google’s content network which includes all Adsense publishers, clicks from the content network can normally be attained at a lower CPC (cost per click) but this generally doesn’t convert into sales as well as the search network and is more likely to receive fraudulent clicks. But if the site involves you in no work (for example if it sells an e-Book or you generate Adsense income etc from it, then why remove it.www.thegoogleincome.comwww.googleadsense-empire.com
Filed under Adsense · Tagged with Adsense, Adsense Websites, Affiliate Commissions, Bolger, Build, Clue, Fortune, Fraud, Google, Google Adsense, High Paying Keywords, Housewives, Inclusion, Incomes, Legitimate Publishers, Massive Traffic, Mom And Dads, Niche Content, Overwhelming Majority, Press, Quotations, Underground Economy, Using, Websites, Word, Word Press, Your
Now I know you’ve probably heard about what blogs are and you’ve probably even read a few but have you ever considered starting your own? Probably not but maybe you should. First for the uninformed I’ll explain what a blog is. A blog is essentially a journal or newsletter that is regularly updated by the person who posted it. It’s meant to be an informal posting on a particular subject. It might be politics, sports, religion, or even mountain climbing in the Himalayas. A blog can be about what ever you want it to be including your business or product. Blogs offer people the chance to post stories about their own business experiences. They do this because their readers can relate best to each other and understand the trials and tribulations each other faces.
Blogging is a chance for you to tell your story to a much larger audience than you would normally receive. It’s a chance to spread the word about that incredible new product you’ve developed. And best of all you can tell your story in your own words which can be a lot of fun and very fulfilling.
Nowadays a blog can be fairly easy to setup. There are a number of companies that offer ready made templates to use for your blog. Some are free and some offer their service for a small fee. Sites such as Blog City, Blog Spot, and TBlog can help get you started. But if you want to make money off of your blog then you’ll need to be careful when choosing a host for your blog as some of them will use your blog to post their own advertising instead of you being able to do so.
But once your blog is up even if it isn’t immediately generating much traffic you can set up your advertising. You can sign up with a pay per click program or pay per impression. You can join an affiliate program. Or offer ad space directly to advertisers; although when your blog is new don’t expect much interest in it from that route until you’re more established.
The whole point of a blog is to become known for what you do or the knowledge that you have. By establishing a business blog you give yourself the opportunity to show your readers why they should listen or buy from you. You can use other people’s blog sites or if you are a bit more ambitious start your own! Either way it’s about getting more exposure for you, your business, and your product.
Cash Miller is an experienced entrepreneur and speaker who has spent over a decade as a small business owner. His years of experience in small business cover a variety of topics. If you are looking for more small business help please check out http://www.smallbusinessdelivered.com
Filed under Business Blogging · Tagged with Ad Space, Advertisers, Advertising, Affiliate Program, Audience, Blog, Blogging, Build, Business, Business Empire, Business Experiences, Empire, Faces, Himalayas, Knowled, Money, Own Business, Pay Per Click, Pay Per Click Program, People, Religion, Sports, Templates, Traffic, Your
Objective reports on affiliate products are constructive and build credibility to the industry. That is what people are looking for when they do a search. They are not wanting to subject themselves to a marketing site who’s motive is a sale.My suggestion then is to keep in mind that your visitors are looking for quality reviews not sales copy. You are trying to give them a reason to click though to the sales page you are not trying to make the sale.Here are five tips on how to make an informative product review.1. Buy the product for your personal use.2. Read or use the product to become familiar with it.3. Take note of those things about it that impressed you. Make an outline.4. Write a review from your research and use.5. Use an image of the product in your review.1) Using less than these five steps will take away any hope of honest reviews. Don’t even think about writing a review if you haven’t purchased the product. You will tarnish the integrity of this industry. For more details go to: www.greatpromotionsite.com.If you are not comfortable using the product yourself or it gave you no real value then put that on your site also, after you get a refund. People like to see a negative review if you in reality used it. They will trust you more when it comes time to buy. Keep in mind the mentality of the person that lands on your site for a review. The last thing they want to read is sales copy. They are looking for honest reviews of products that you have used. If you provide that they will give you respect and click though to the sales page.2) As mentioned before it is also good practice to provide reviews of products that you had a bad experience with. For can visit to: www.master-affiliates-marketer.com.This builds credibility and brings a balance to your reader. The end result will be trust.In your product reviews it is important that you inject your personality. Things like how you felt when you opened product and how much or little value it added to your life. People like hearing these things and builds trust.In closing it is true that affiliate marketing reviews are a marketing ruse but can be useful to both buyer and seller when done right. The buyer is looking for an honest review from a product user. The seller should at minimum provide a comprehensive review from personal experience.Affiliate marketing reviews are a great way to brand yourself on the net. Put your site up with that in mind. By putting photos, videos and information about yourself on the site you build trust. The cold generic product review page accomplishes none. People buy from those they trust.
If you are subscribed to lots of Internet Marketing lists like me, I’m sure you’ve seen the dramatic rise Adsense and search engine marketing tools. The overwhelming majority of the population has no clue what Google Adsense is and doesn’t understand that Google and the site owner make money when they click on an ad. When you start using Word press to build your Adsense websites, you’ll soon discover what I mean.A fraudulent website is set up and participates in programs like Google’s Adsense program. For more detail go to: www.adsense-dollar-factory.com.An alternative to Adsense ads is to go into some pay-per-lead programs. This strategy, coupled with careful tracking of ad performance, will guarantee that you are making serious amounts of money with Google Adsense. Google supplies excellent resources on The Dos and The Don’ts of Adsense as well as very comprehensive tutorials on how to set up and use Adsense.The first Google Adsense tool you need to check out is your Google Adsense channels. “Explode Your Google Adsense and Affiliate Commissions through Niche Blog Content Sites” Did you notice the last two words within the quotations. Housewives, retirees, mom and dads, and others that have never made a dime on the internet have created full-time incomes by simply placing Google Adsense ads on their web sites or blog. Use Adsense, affiliate marketing, pay per lead ads, & more to generate revenue.With affiliate ads, as opposed to, say, Google Adsense, income depends on your readers actually purchasing the product. While you use Adsense codes on your pages, it is very important to review terms and conditions of Google Adsense program. Once I clicked on a link for more information – it all goes back to that single click, I was bombarded by the “make a fortune”, “generate massive traffic”, “explode your Adsense revenue”, “capture high paying keywords”, and the rest of the “unlimited profit from Adsense” brigade. Com/Made for Adsense (CS Monitor Article) That article made it appear that the entire Adsense program was a huge underground economy, when in fact that program made it truly viable for legitimate publishers of niche content to do very well for themselves for the first time.So what are the Google Adsense success secrets that other successful webmasters use to make some great money with their website? Google Adsense – this is my personal favorite. For more help visit towww.adsense-income-exposed.com.Because the Adsense™ program displays advertisements that are so closely related to the website content, it is advantageous to webmasters because the advertisements are actually of interest to website visitors. Adsense will automatically generate ads related to your topic and advertise these on your site.Just note, however, that while this was especially true a couple of years ago, the prevalence of garbage made-for-Adsense type of sites to try and register a domain name with keywords in have led to this factor being overused and abused. (More details are on the Adsense Decoded site here, so I will just give you a run down of the video lessons as an overview. C) Ways to make money from Adsense by Using Articles and a Viral Marketing Website Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success. You should remember that you will have to churn out articles fairly regularly to keep your safe lists well fed and the traffic flowing to your Adsense sites.
Filed under Adsense · Tagged with Adsense, Adsense Google, Affiliate Commissions, Affiliate Marketing, Build, Clue, Dramatic Rise, Excellent Resources, Fraudulent Website, Google, Google Adsense, High Paying Keywords, Housewives, Incomes, Marketing Tools, Massive Traffic, Mom And Dads, Niche, Overwhelming Majority, Pay Per Lead, Search Engine Marketing, Websites, Word Press, Your
A blog is a simple form of an online journal that is easy to create and maintain successfully. The success or failure of a blog is a combination of several factors like writing content effectively, promoting a blog and attracting more readers. A credible blog can easily attract a good number of readers and it can be easily built by using the following strategies.• Quality of the content in the blogThe information in the blog is the main ingredient to gain the credibility of the blog. The information in a blog should be reliable and useful for the reader. The blogger should be clear on the objectivity and the fairness of the information. The information should quote the reliable sources and better to avoid controversial sources.• Consistency in bloggingIt is very important to stay focused on the scope of the blog, while in the process of building a credible blog. The blogger should not step out of the focus area of the blog and beat around the bush.• Experience of the bloggerBlogging on a particular topic for longer periods enhances the proficiency of the blogger on the topic. Using this proficiency in writing blog posts will be very helpful for the blogger to increase the credibility of the blog.• Design of the blogThe appearance of a blog should be professional and tidy enough to gain the confidence of the reader. The layout should be chosen appropriately based on the target audience, focus area, and the purpose of the blog.• Writing skills of the bloggerThe blog must be able to convey a message clearly to the reader without any blunders. No matter how informational the content may be, writing it in poor quality raises questions on credibility of the blogger. There should not be any grammatical mistakes or typos, which reduce the quality of the blog.• Interaction with readersResponding to a valuable comment for the blog post will often help the blogger to make loyal visitors. Interacting with the readers will encourage them to visit the blog frequently.• Permanence of the blogMaintaining a good blog for a long period helps to enhance the credibility of the blog. It is easy to build credibility for a blog, with a good history of consistent postings, for longer period.Credibility of the blog depends upon genuineness and quality of the information provided in the blog. Other factors mentioned above will help in increasing and maintaining the credibility of the blog for longer periods.
Billy Gilman writes his blog on effective utilization of existing resources in daily living. He also talks about personality development in his blog.
Filed under Blog Design · Tagged with Audience Focus, Beat Around The Bush, Blog, Blogger, Blunders, Build, Bush Experience, Consistency, Credibility, Credible, Fairness, Focus Area, Grammatical Mistakes, Loyal Visitors, Main Ingredient, Objectivity, Poor Quality, Proficiency, Reliable Sources, Several Factors, Target Audience, Typos, Writing Skills
If you are a new creator of a blog page, there exist a number of things that you should do if you want to increase how many people actually visit your blog site. Several Internet users go to blog sites quite frequently and they ultimately decide how profitable a blog will actually become. When they have finally discovered a site that they really enjoy, Internet visitors will then subscribe to the blog and usually remain a loyal patron if they maintain a curiosity in the site.
In some instances, however, blogs do not maintain a very high rate of popularity and they often begin to decline in visitor numbers. Readers begin to unsubscribe from your blog and look for other sites that spark their curiosity and peak their interests. This can be a big problem for your Internet site because the amount of traffic flow to the blog will definitely determine how profitable you will be. There are a few ways that you can prevent readers from quitting your blog site, but you need to first realize the reasons why people do unsubscribe. There are many reasons why people might leave a web site, but there are a few that are much more common and frequent than others. The following reasons, if understood, will help you to stop readers from unsubscribing from your blog. Probably the most frequent concern that a blog site owner encounters is that there exists a never ending number of posts published on the site and it becomes confusing for people who visit it. A blog site should be well structured, simple, and easy to read, which will allow people to navigate easily and find out information that they are searching for.
If there are too many posts to sort through, then readers will become frustrated and leave your blog with hopes of finding a blog that is much easier to understand. If you want to surmount this specific dilemma, you need to also get rid of any writing that is negative or irrelevant to current events. As a blog designer, you have to keep feeding your target audience with information that is both exciting to read and very educational for everyone who visits your site. One of the most important aspect that blog creators need to remember is the importance of the blog’s texts and what is published on it. The quality and effectiveness of a web sites content will determine if the online business is recognized by large search engines and therefore increase its amount of traffic flow. There are a few techniques that web site designers can use to increase their popularity to both search engines and Internet users. Blog owners need to realize that the quality of texts on a blog site is crucial to its success.
If you want your blog to be promoted by search engines, web page writers should use certain key words that visitors use to search the Internet. The titles and subtitles of the blog posts should also be carefully written so that it will have a higher probability of being promoted by search engines.
Filed under Blog Design · Tagged with Amount Of Traffic, Blog, Build, Clientele, Curiosity, Current Events, Dilemma, Frequent Concern, How Many People, Instances, Internet Site, Internet Users, Internet Visitors, Loyal, Loyal Patron, Popularity, Target, Traffic Flow, Unsubscribe, Unsubscribing, Visitor Numbers, Will Allow People
In conversation with other marketers, I am often asked how Social Media Marketing is useful to a website. I realize that not everyone understands how social media marketing (SMM) can affect a websites page rank, traffic, sales (the list could go on).
Content is an extremely valuable resource to all web users. By putting it to work for your website you can find yourself as the “Reliable Content Provider” also known as an “Authority” on that topic. You can use social media to give you that authority.
Recently, I implemented just a few of the social media techniques taught my Social Media Rockstars and promoted my website to top ten Google rankings – making it an authority site for a keyword related to my business. Here is my example of how social media marketing affects the natural search listing.
1. First, I had a business website that needed more traffic (what website couldn’t use more traffic). This is already a successful website for a few other keywords, but I wanted to spread the valuable content provided with this website.
2. I then researched a high traffic, low competition keyword that was related to my business website. You only want traffic that is looking or searching for what you can provide them. I do not want to falsely advertise with irrelevant content otherwise all my efforts with social media marketing would be a waste.
3. Next, I researched my market to find out what they were looking for and how I could best provide valuable content to the web searchers looking up that keyword.
4. Then I created multiple forms of content – content is information provided to a website searcher; this can be text, video, or audio. *Remember that relevant content is what you want to create.*
The content was broken down into one short video and 12 articles. 3 of the articles were 1000 words, and the remaining nine articles ranged from 300-500 words. Note: be sure that this content is in someway relating back to the main site that you wanted to increase traffic, sales, or reputation. Whatever your purpose, be sure that this content is helping.
5. Now you need to spread the content across the different social media sites. I added the larger articles to the more popular social media sites.
Of course the video went to you tube. And for the social media sites that allowed me to share a video along with my content I added the video to it.
These 12 articles and one video spread across 13 sites drove traffic back to my businesses website. The key here is to post your content on a site that has a high page rank. This will tell the search engines that the content is coming from a reliable and valuable source. In return, those high ranking sites give your site higher rankings (or a more trusted reputation) because it’s being promoted by a high ranking website. (Sort of like the popular high school student introducing the new kid – you start off on a higher social status).
Don’t stop there! With social media marketing you need to share the content. You can so this by using social bookmarking sites, posting the information to a blog and sharing the article links in a forum. People are always looking for free information. Share your free information with everyone you can. If it’s valuable and relevant to the web users you shared it with they will also bookmark it on social bookmark sites creating viral traffic.
Now if, you remember form the beginning my main purpose was to increase traffic to an already published website. I now have 12 articles, loads of social bookmarks, and a video linking back to my website. If I did my social media marketing correctly this will definitely increase the traffic coming to my business website.
But that’s not my only result: because I have all of these popular authority sites sending traffic my way, the search engines now see that I am providing valuable content. In return for providing this content and sharing it through social media marketing tactics I have boosted the listing placement of my original website. Now in the search results for my targeted keyword I have dominated the top 5 pages with articles, social bookmarks, videos, and more importantly my main business website.
With my recent efforts in social media marketing (with in the last month), I moved my business website from the 21st position in Google to the 8th. On top of that, I hold 14 other positions in the top 30 search results for my targeted keyword. All this and I didn’t use half of the resources available with social media marketing.
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