Alyice Edrich is the author of Tid-Bits For Marketing Your Business With Articles. If you’re ready to take your business to the next level but can’t afford the advertisements, you’ll want to read this book! Visit: http://thedabblingmumpress.com to order a copy today!
Choosing a Copywriter
November 24, 2009 by IBI · Leave a Comment
Copywriters come with many skill levels, talents, and experience. Choosing the best copywriter for your business will depend not only upon your needs, but also upon what you can afford to pay. But what do you look for when your company is small to medium-sized, and you simply don’t have that “BIG BOY” budget?
Writing is a skill that is learned and perfected, based upon someone’s natural ability to write and his willingness to constantly study his field. Many men and women consider themselves both freelance writers and copywriters based on the simple fact that they have their own websites and newsletters, have been praised by friends and family, and have sold a few pieces to other webmasters.
Technically, they are writers! But, are they the “type” of writer you are looking for? While there are many great writers and copywriters on the Internet who deserve a shot at being successful, not everyone is the perfect candidate for the job.
When looking for a copywriter for your business, consider the following:
• What’s the quality of work on his own site?
• What’s the quality of the work on his client’s site(s)?
• If you handed over a bunch of notes, could he make sense out of those notes?
• Does he ask questions to make sure he understands your needs?
• Is he willing to make changes quickly and cheerfully?
• When he speaks with you, does he make you feel important or inferior?
• If he’s writing for the web, can he add keywords and phrases in your copy, so that it still makes sense?
• Is he a yes man or will he thoughtfully discuss why your thinking won’t fit a piece and why?
• Does he offer suggestions that complement your piece and/or make it stronger?
• Is he reliable?
• What timeframe does he offer when getting your work done?
• Are his copywriting rates feasible and are they spelled out in clear detail?
• If the copywriter has never written for your industry before, do you have the patience to work with this writer until he has an intimate familiarity with your business and its terminology? If yes, does the copywriter show enough potential to warrant your time and money?
Once you’ve had a chance to interview copywriters based on the above questions, you’ll need to help your copywriter do his best job, by making sure that you have given him enough background information to understand your project. Information such as:
• Any published marketing materials
• Interoffice company memos
• Notes from business meetings
• Technical letters and product specs
• Your marketing plan
Above everything else, you need to make sure that you and your copywriter have the right “chemistry.” If you find your relationship tense, or always formal, you may want to find another copywriter. After all, success comes from “teamwork.”
So how much does a copywriter charge? Current rates vary from as little as $12.50 an hour (new writers) to well over $300 per hour! It’s true you get what you pay for, but if you’re company budget can’t afford to pay $100 or more an hour, you can still find a qualified, affordable copywriter to meet YOUR company budget.
Utilizing a more affordable copywriter may simply require a bit more of your involvement in exchange for a lower rate. You may need to provide more information so that the copywriter’s primary duty is to finesse the language and create dynamic text that will appeal to your intended audience–even if he doesn’t come to the table with a thorough background in your particular field.
Why Plane Advertising?
November 22, 2009 by IBI · Leave a Comment
It might not be an obvious choice for advertising, airplane advertising. We think of radio spots, newspaper advertisements, and – if our budget is large – billboards. We don’t often think of the plane advertising, but we should.
Airplane advertising has many advantages over more traditional advertising that makes it an ideal, if not obvious choice, for use of the advertising dollar. Let’s look at a few.
First, aerial advertising is relatively inexpensive compared to other forms of advertising. You can’t look just at the dollar spent, but the audience reached. That is, when you place a newspaper ad, you consider circulation. Well, you say, that newspaper has a circulation of 100,000, so that many people will see my advertisement.
Not so fast.
Unlike airplane advertising, not everyone who reads the paper will see your ad. That is, if the advertisement is placed in the local section of the paper, your advertisement will only be seen by those people who read that section (some might only read the front section and the sports page, while others might only read the classifieds).
Once people are reading “your” section, there’s no guarantee they will read the ad you want them to read. Many people don’t read the advertisements at all.
How is plane advertising different? It’s different in many ways. For example, you don’t ask potential customers to see your advertisement, you make sure they do. You don’t wonder if they read the airplane message; you know they do. You don’t even have to wonder if they remember the advertisement – studies show they do, when it’s sent to them via banner towing.
Airplane messages are the ideal form of advertising because advertisers don’t have to wonder if their ad was seen, they don’t have to worry that it wasn’t read and they certainly don’t have to wonder if it is remembered.
Aerial advertising has a nearly 100% “seen” rate, in that the majority of people will look to the sky when they are greeted with some plane advertising in the air. The majority of the people who see and read the advertisements will also remember them, so advertisers can be confident that their ads aren’t just seen, they are remembered.
Also unique is that advertisers don’t have to worry they are invading on their potential customer’s spaces. That is, there are no advertisements to place on car windows (which just get thrown away), no living rooms to invade through the television and no billboard to distract driving. While lying on the beach or enjoying a music festival, the potential customer only has to look to the sky to get the message.
Best of all, they remember the ad because it’s novel and creative. They don’t feel as if their lives have been invaded. Certainly, if they want to ignore the banner advertising, they can roll over on the beach, or not look up from the music festival activities, but since most people report a positive response to banner advertising, it’s safe to assume the majority of people won’t do that.
Why do banner advertising? Because it works. Your aerial advertising has a greater chance of reaching the intended audience more than any other form of advertising.
Aerial Advertising services are available from companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising is one of the companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.
Michael Arnold is the Director of Arnold Aerial Advertising Inc. http://www.arnoldaerial.com. They conduct all forms of Aerial Advertising: NASCAR, Indy Car, Spring Break, Concerts, Conventions, Rush Hour Traffic, Football, Baseball, State Fairs, all Beaches, Parades, Cruise Lines, etc. and produce the custom banners as well.
2 Simple Ways To Promote Your Affiliate Product For Free
November 21, 2009 by IBI · Leave a Comment
There are many strategies that are available online which you can use to promote the affiliate product. If you are just starting, you might have very limited budget and you want to earn some money first before you even start to invest money on advertisement. The good thing about the internet is that you will still be able to drive targeted traffic to your offer but you will just need to have the right knowledge and the investment of your time. Here are the 2 simple ways which you can use.The 1st method is forum marketing. If you have chosen a profitable market, there is a high possibility that there is a forum for your market. You will want to join as a member and observe the kind of information that they are sharing within forum. Once you have a better understanding, you will want to start posting helpful information and be more involved in the forum. When you start to help people and share your opinion, more people will be aware of you. You will want to put your website url at the signature portion so that these visitors can go to your website if they want to get more information from you. This will be useful to get interested leads to see your offer.The 2nd method that you can use is article marketing. You will want to produce relevant content consistently and distribute your article through various channels so that it will be spread all over the internet. You have to make sure that you are writing a useful article so that it will be useful to the reader. If the reader likes your content, they will click on your website link which will be at the bottom of the article to get more information from you. This is a very powerful long term strategy which you can use to get traffic to your website.Above are the 2 simple methods which you can use effectively to promote the product or free. Be consistent in applying these 2 strategies if you want to have consistent traffic as both of them will requires to provide useful content in a timely manner so that more people will be aware of your promotion.
Zack Lim is an internet affiliate marketer who owns http://www.MyAffiliateMarketingOnline.com. He has helped hundreds of people to start their own affiliate marketing business.
He’s recently developed a free e-course showing you a step by step process for starting your own affiliate marketing business easier. To learn how to start your own affiliate marketing business without wasting your time and money, visit http://www.MyAffiliateMarketingOnline.com
Key Facts About Affiliate Marketing
November 21, 2009 by IBI · Leave a Comment
Many people who want to earn money online think that affiliate marketing is very easy and that you can start to earn money without doing anything. Yes, it’s true that affiliate marking is one of the easiest ways to make money online. However, some effort is required before you can start to see your affiliate cheques rolling in!New online entrepreneurs who get into affiliate marketing with some misconceptions are easily discouraged. This article outlines the realities and facts about affiliate marketing.§ It is necessary for you to invest some money if you really want to succeed and earn big commissions. You will need to have your own website, an auto responder on your website and also track the performance of your adverts. All these items will require you to spend some money. In order to generate many sales and hence earn huge commission checks, you must drive huge volumes of traffic to your website. Depending one the advertising campaign you will want to use, you will need to pay some money for advertising.§ You will need to apply some hard work and effort to build your affiliate marketing business. This is particularly important during the early stages of starting your business when you will need to write articles or other reports that you can use to promote your affiliate links. Blogging, participating in forums and writing affiliate product reviews are some of the things you will need to do. Depending on your budget, there are several marketing-related steps you will need to take to advertise your website. If you have money you can outsource some of the services you need. If you have a limited budget, it means you have to do most of the marketing activities yourself.§ You will need to keep on learning. Internet marketing is very dynamic, and there are various ways of promoting your website which you can use. This means that you must keep on learning to keep yourself in line with the most effective ways for marketing online. You can interact with other affiliate marketers or you can have a very successful marketer as your mentor.§ You need to have confidence and faith in yourself. This will help you to keep on working on your business until you become successful and earn huge commissions.These are some of the key facts about affiliate marketing. You must fully understand this before you decide to start an affiliate marketing business.
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What You Should Ask a Copywriting Company Before Outsourcing Projects
November 21, 2009 by IBI · Leave a Comment
Because there are so many copywriting agencies who claim to be willing to provide you the kind of work you need, it can be quite challenging for you to know how well to make a decision. Even so, you still need to be strict and ask the copywriting a series of questions before you outsource projects from them. The series of questions are what we are going to focus on. The idea behind the questioning is to ascertain that you are actually looking at the right agency and that you have understood what you have read about them. However, before we get to the questions there is something you need to have at hand. Yes, you need to know your expectations right. You have to understand what your business needs because based on this knowledge; you will be able to make the right conclusions.Question 1 – Are they guaranteeing your satisfaction?It is very important that you are sure of satisfaction. In other words, are they promising quality work? You would not be satisfied with work that is not of the right quality so, you have to be sure and they need to confirm this for you before you outsource. You also need to know what they would give as a guarantee. Question 2 – What are their prices Because you need to budget for the services, you need to know how much it would cost you have the projects completed. At the same time, you need to be working with companies that offer the best rates. So this question would help you know who has the most affordable services. Question 3 – What are their timelines for projects similar to yours? You need to have a clue of when you can expect back a complete project. This will help you see whether you are looking at the right copywriting company as you need to meet your business deadlines as well. In line with this, you can also try to see what others have had to say about the same. Question 4 – How credible is the company’s team? Yes, you have a right to know who makes the copywriting agency that you are hoping to outsource from. As in, you should be aware of what there credentials are so that you can even estimate how reliable the company is. If the team has no trained experts, then this is not the right company? After you ask these questions, you would need to critically analyze the responses that you would get from the company. Probably, you would be discussing with the CEO of the copywriting company and they should be in a better position to tell you what to expect. Finally, remember your own research is also critical. You need to do your own analysis while hoping to outsource copywriting services because you should shortlist a few companies from the many for you to ask the questions.
Cleva Smith is an expert author who works for Content Axis, one of the top ranked and established copywriting company that offers premium copywriting services, article submission services, press release writing and eBook sales packages. To know more about the services, please visit Content Axis Inc.
10 Basic Tips For Success In Affiliate Marketing
November 21, 2009 by IBI · Leave a Comment
Affiliate marketing is the most popular way of making money online. Anyone can earn affiliate commissions, regardless of their experience in internet marketing.This article presents ten powerful tips that will help you succeed in affiliate marketing and earn huge commissions. 1. Choose a specific niche or topic for which you want to promote affiliate programs. It is not advisable to sign up for a wide range of programs on different topics. Make your affiliate marketing targeted on a single market, and promote products that appeal to that market. 2. Research and select the best affiliate programs for your niche. You must choose the most rewarding, reliable and successful affiliate programs. The merchant must also supply you some marketing tools you can use to promote the products. The affiliate program or products must also be of high quality and must be well-priced. This will make is easy for you to sell them products or programs.3. Build a web site focused on your niche, and have high quality and unique content that is rich with your key words and phrases. 4. Have a budget for promoting your website.5. Drive traffic to your website. Your website will need traffic for you to earn affiliate commissions. Write articles, submit online press releases related to your niche and submit your website to search engines. You can also exchange links with high ranking websites related to your niche.6. Review your affiliate programs or products on a blog, and include your affiliate links. 7. Build an email list and offer free e-courses, articles or e-books. When you have a list, you can keep in regular contact with your prospects and recommend your affiliate products to them.8. Be available to answer any questions from your prospects and customers. Customer relationship management is very important in online business. Make sure that you provide your real name and an email address on your website so that potential customers can contact you with questions, and know there is a real person behind that website. This is important for your credibility. 9. Build your own network of sub-affiliates. Keep in touch with your sub-affiliates and motivate them to succeed because their success is your success too.10. Work hard consistently in promoting your website and have patience. These ten tips can help anyone succeed in affiliate marketing, and you too can achieve a lot of success and earn huge affiliate commissions!
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Website Copywriting Using The SEO Web Design
November 20, 2009 by IBI · Leave a Comment
This is a more recent style of website copywriting however it is also effective in the aspect that the search engine optimization technique is growing in popularity more and more everyday. However, you won’t find this type of web site copywriting as inexpensive.
This type of web site copywriting is specially designed for the search engine optimization. However the skills of the web site copywriting using the SEO web design enhances your web site beyond belief.
They are the type that are unlike no other web sites you have seen. The advertisements are accurate and the keywords are all included in the SEO web design of your web site as well. This will ultimately attract or generate more traffic and potential customers to your website. With this type of website copywriting technique there is no way to lose. That is if you actually have products or information that others need or want. The design however of your products and how they are displayed are up to you. The SEO web design takes care of the advertisement and the keywords, as well as the a portion of the text that appears on the website itself.
This type of website copywriting works with big business web sites and small business web sites as well.
As far as personal web sites the website copywriting uses a simpler form of search engine optimization but will allow the same results.
Remember however, that this type of website copywriting is not one of the less expensive ways of going about web site copywriting. If this is something that doesn’t fit really in your budget, all you have to do is simply search on web site copywriting and you will find that several results will appear. It may take you a while to go through and find the type of web site copywriting that best fits your budget plans.
Most of these web site copywriting sites, will offer the same quality service, they are simply not as detailed.
You can also choose to have SEO as part of your website. This you can do by once again doing a simple search on services that pertain to this specific detail about your web site.
Remember that with whichever web site copywriting service you go with, knows all about your web site, how it is set up and possibly some of the products or information you offer on the website. This will make it easier for them to use as many keywords that are specifically designed just for your web site and not any other. Although other web sites are sure to come up when a search is done on the keywords searched on.
The generation of traffic that is directed to your web site could potentially be customers and possibly returning customers. If you get new products on your web site you can also use whichever web copywriting service once again, to ensure the quality of your web site. Many web sites do a lot better using the SEO system although there are those web site creators who don’t go by keywords for the searching on their web sites, so their results are definitely lower, and different.
Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information on website copywriter checkout his recommended websites.
Advertising in Newspapers
November 20, 2009 by IBI · Leave a Comment
Advertising in Newspapers
Newspaper advertisements are as old as advertisement itself. Although, it’s an age-old method of advertisement, it still receives the same response and is highly successful. Both small and large businesses still choose this method to promote their products and services. Ask them and nearly hundred percent advertisers would select newspapers as their primary advertise medium.
In spite of registered decline in newspaper circulation numbers and advertisements featured in a newspaper, they are read by millions of people at their breakfast table. The rate of increase in price to place advertisements in newspapers is climbing rapidly when compared to radio, television and billboards. The main aim should be to get the desired attention from the advertisement and out do the competitor. Various factors should be considered and measures should be taken to ensure success, while keeping the cost low.
Many advertisers, who advertise through newspapers, design their own advertisements without any prior training. This has lead to the rise of larger number of retailers who think that making an ad by them is the only way to get it right. This approach saves a lot of money and is good for small businesses, only if they reach to correct customers. The one time cost of placing a small advertisement is $150, so the measures should be taken to place them effectively. It isn’t necessary to have a full-page advertisement posted in the newspaper. If smartly designed, even half page advertisement can do wonders; the money saved can be used to advertise concurrently in other mediums like radio, websites, etc.
Using colorful font can multiply the cost to many times and is not worth the return. If the budget is low and the matter is confident enough, black font will be fine. Regular readers read the newspapers daily; therefore, there is no sense in placing the same ad in the same paper everyday. The advertisement can be placed in different papers everyday. The frequency can be three times a week for a particular newspaper. But there is an increase in the number of readers on weekends, so more money can be invested on placing advertisement in the weekend edition. Don’t be disappointed if all the advertisement space is sold on weekend. Insert fliers in between the pages of the newspaper.
As many advertisers will be posting their ads on weekends in the local newspaper and the chances of your ad getting lost in the muddle, the conventions can be twisted a little to beat the competition. Place an offer coupon in the mid-week editorial and pay the local station to advertise and talk about the offer on their famous program. Ask them to specifically mention about the coupon placed in the newspaper. Out of the daily readers, only few of them go through the entire newspapers. Most of them view the first and last page. So instead of posting an ad thrice weekly in the middle pages, invest on placing the ad on the first or last page of the newspaper, once a week. Majority of the newspapers don’t give competitive protection, that is, an advertisement of a firm can be placed next to the advertisement of its competitor. Specify about this condition to the sales person and take the guarantee from them.
There is a decrease in the number of local newspapers every year. In United States, only about a thousand newspapers function on a daily basis. Local people are now relying on weekly papers or newspapers with the local section. Sometimes only one publisher controls many of the local newspapers. Newspapers for all the localities are printed at one place with only the front page being changed. When advertising in such publications, care should be taken on recognizing the audience that is being reached. All the effort and money is wasted if the wrong customer is reached and the result can go in loss. Mixing different medias instead one for advertising is a smart approach. One can take care of the shortcomings of the other and work in tandem to make the overall advertising campaign a huge success.
How To Promote Affiliate Products On Google Adwords
November 20, 2009 by IBI · Leave a Comment
Google Adwords represents a great way to gain relevant ads into your website. The good thing about it is that it allows you to earn income even if you don’t have any products of your own. The best part? You don’t need to do any of the promotion as all of it is taken care of by Google itself.
How it works
You will firstly need to sign up for one or more affiliate programs and get the respective codes for these. The best option would be to work through a single banner or umbrella which will bring in plenty of affiliate programs all under a single roof. This way you can undertake on selling as many affiliate products as you can and start on the marketing efforts. The good thing about Adwords is that even if you have limited funds you can do well. It’s because Google enables you to plan out your budget and thus keep costs low as you want it. You just need to pay an initial amount which is fairly reasonable. Also, another great thing about Adwords is that you don’t need to do any promotion by yourself. Everything is done by Google. They have their own robust promotional package through which you can easily convince customers to buy your products online.
Getting started
You will need to register for a Google Adwords account. All you need to do is verify your own email ID in order to start churning out ads for the products. You will then receive a confirmation from Google saying your application has been accepted.
Diversification
With Google’s Adwords you will be able to diversify your market base very easily. You can try out different ads as per your interests. You can select ads as per the target market of choice. The ultimate objective of your affiliate program is to get people to click on your affiliate ad link. To do this, you need to ensure that the text on the link does not give away the fact that you’re redirecting clients to another site. You need to camouflage this as effectively as you can.
Budget constraints
With Google’s Adwords it is possible for you to set your initial pricing to as low as even 1 cent for each click. However, this might rob you of sales in the long term. Instead you could opt for pricing packages like 5 or 10 cents for each click. You can even mention the amount you can afford to pay out each day. You can even avail options to restrict your ads click throughs to just 3 per day. When you are starting out it is sensible to start out small. So initially a 2-5 dollar per day is good enough amount.
The implementation
Once you have decided on the pricing and made payment, Google will take over. It will place all of your ads on all relevant search engine results. It will also display these ads on sites which have Adsense. If anyone is searching for EBay, then too your ads will get displayed on the search engines online. The concept of placing your ads under relevant banners and platforms is to get access to warm markets which are already interested in your product. This in turn increases your chances at getting more click throughs and hence more sales.
Pitfalls to avoid
Many novice affiliate marketers have used Google Adwords only to realize that the commission they are earning is far lesser than the amount they have invested. This can be a de-motivating factor for many. Therefore, the best approach is to start out small and then do plenty of research and study as you go along. You also need to learn from the mistakes made by other affiliate marketers. That way you don’t have to reinvent the wheel again.
Visibility
One great thing about using Google’s Adwords to promote your affiliate products, is that it gives you great visibility. You can almost instantly get your affiliate links into Google’s first page. All this without even having your own website! But yes, it can be a little expensive in the beginning. However, like it has been mentioned earlier, it pays to be modest and start out small initially. Supplement your promotional efforts with lots of research.
Want to make serious income by advertising clickbank products through Google Adwords? Get a copy of Affiliate Elite software.
Affiliate Marketing – Marketing Your Affiliate Product on a Budget
November 20, 2009 by IBI · Leave a Comment
Affiliate marketing is the most cost effective way to start making money online. You can literally start you affiliate marketing business without spending a dime. While it is rather simple to find products to promote without any initial cost, it is a little more difficult to find successful marketing strategies that are free. Since most of us starting online are on a budget, I have compile some free marketing tools help you promote any affiliate program.
Squidoo is a free website that allows you to create web pages which they refer to as a lens. The lens are extremely simple to set up with some very interesting choice of modules to choose from. A well constructed lens with good keyword content will generate great traffic due to Squidoo’s high page rank with Google. You will also receive traffic from within the community of lenses if your lens is good enough to make it in the top 100 of any category.
Blogging is also a cost effective way to promote your affiliate product. Setting a blog with Google Blogger, Word Press or Hub Pages are all free to start. Blogs are great for reviewing affiliate products and branding yourself as a marketer. Promoting your products from your personal point of view will make you potential customers connect with you better therefore increasing your chance of a sale. Blogs can create a more relax environment where your readers get to feel how passionate your are about your product, so it really helps if you actually use the products that you are promoting.
Article marketing is similar to blogging but there are some differences. Instead of promoting your product like you would do in a blog, article marketing is more about giving substance and giving readers a window into your product. Writing articles is also more viral because an article with great content may be distributed to hundreds or even thousands of directories. Being featured in many directories will not only bring great traffic to you affiliate program but you will also generate backlinks to your website. Backlinks are essential in increasing your page rank with the search engines.
Forum participation is another form of free advertising for your products. The key to forum advertising is making valuable post in categories that pertain to your niche. After making several post, members in the forum will notice you expertise and most likely will visit your affiliate site. To spruce up you advertising, it is more attractive to use a text message in your forum signature instead of a plain URL.
Ultimately, there are not any substitution for paid advertising resources like PPC, but if you are new into the business and are in need of a fast start, the free advertising methods will yield some good results.
Marc Marseille is an internet marketer with several websites providing valuable resources to many. For more resources on affiliate marketing you can visit Top Ten Affiliate Programs.
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