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Using Product Recommendations to Increase Your Bottom Line
November 20, 2009 by IBI · Leave a Comment
In affiliate marketing, there are many ways in which you can increase your earnings and maintain the account that you have worked so hard for already. Most of the techniques and tactics can be learned easily. No need to go anywhere and any further. They are available online, 24 hours a day and 7 days a week.One of the more important ways of increasing affiliate marketing bottom line and sale is through the use of product recommendations. Many marketers know that this is one of the most effective ways in promoting a certain product. If the customers or visitors trust you enough, then they will definitely trust your recommendations. Be very careful in using this approach, though. If you start promoting everything by recommendation, your credibility will actually wear thin. This is seen especially when recommendations are seemingly exaggerated and without much merit. Do not be afraid to mention things that you do not like about a given product or service. Rather than lose any points for you, this will make your recommendation more realistic and will tend to increase your credibility. Furthermore, if your visitors are really interested in what you are offering, they will be more than delighted to learn what is good about the product, what is not so good, and how the product will benefit them.When you are recommending a certain product, there are some things to remember on how to make it work effectively and for your advantage.Sound like the true and leading expert in your field. Remember this simple equation: Price resistance diminishes in direct proportion to trust. If your visitors feel and believe that you are an expert in your niche, they are more inclined to making that purchase. On the other hand, if you are not exuding any confidence and self-assurance in endorsing your products, they will probably feel that same way and will go in search of another product or service which is more believable.How do you establish this aura of expertise? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields of course. Avoid hype at all costs. It is better to sound low key and confident, than to scream and seek attention. Besides, you would not want to sound unprofessional and have that thinking stick to your potential customers and clients, now would you? Best to appear cool and self-assured at the same time.And remember; prospects are not stupid. They are actually turning to experts and may already know the things that you know. If you back up your claims with hard facts and data, they would gladly put down hundreds, or even thousands worth of money to your promotions. But if you don’t, they are smart enough to try and look at your competitors and what they are offering.While recommending a product, it is also important that you give out promotional freebies. People are already familiar with the concept of offering freebies to promoting your won products. But very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services. Before you add recommendations to you product, it is given that you should try and test the product and support. Do not run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors. All that will take to destroy it is one big mistake on your part.If possible, have recommendations of products that you have 100% confidence in. Test the product support before you begin to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse. Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.Try product recommendation and be among those few who have proven its worth.
5 Ways a Blog Can Help Your Business
November 19, 2009 by IBI · Leave a Comment
A lot of small business owners are jumping on the blogging bandwagon and there is a very good reason for this. A blog is a very effective tool for your small business, if used correctly. You’re probably wondering if a blog can really help your business or if it is just another fad. There are several reasons business owners are blogging about their business. Blogging helps not only their bottom line, but also their customer relations. Below are the top 5 ways a blog can help your business:
1. Helps potential customers and the media find you- Search engines love blogs! If you post to your blog with search engines in mind, potential customers and the media will find you and your content rich information much easier. But be aware that just because you set up a blog and post a few times does not mean the search engines will find your blog right away. It does take a little bit of time to grow your business blog. Just keep posting content related to your expertise and the press, clients, and search engines will come.
2. Establishes your role as an expert in the field- A blog is a great tool to set yourself apart from the competition as establishing yourself as the expert in your industry. By sharing your opinions on industry news or topics your customers are interesting will automatically generate public speaking invitations and a general perception of your clients as “the expert”. For consultants and coaches being viewed as “the expert” is essential. This allows you to raise your rates and never have to worry about where your next client will come from.
3. Creates a dialogue between you and your customers- A blog is different from a website, because it creates a dialogue between you and your blog visitor. As long as you allow comments on your blog, which I highly suggest you do, your blog sets up a unique dialogue between you and your customers. Wondering if your next product or service will be a success, just look to your blog for the answer. If you’re already blogging, but haven’t received comments yet try asking questions at the end of your blog posts to get the conversation going.
4. Another format to constantly reach your customers- With spam filtering and junk mail settings, sometimes your emails never make it to your customers. But with a blog and a RSS feed, a geeky term for how your blog is delivered, your customers can receive your blog content automatically. It’s best to reach your customers in multiple formats whether it’s mail, email, blogging, or public speaking. Blogging just adds another tool to your follow-up methods.
5. Free advertising- Who doesn’t want free advertising for their small business? A blog is a great way to advertise your services and products without spending a dime. But be careful not to hit them over the head with a hard sales message. It’s best to just give great content and mention a few of your services or products within the posts.
Jennifer Haubein publishes “SiteNotes” a FREE bi-weekly ezine for small business owners who want a website that actually works. If you’re ready to get insider tips website developers don’t want you to know, and start making more money online, get your FREE tips now at http://www.BestBizWebsiteSolutions.com/newsletter.html.
Adsense is a Very High Click-through Rate
November 19, 2009 by IBI · Leave a Comment
There are times Google’s heralded ad affiliate program isn’t in your long term business interest. Oh no I said it!
AdSense isn’t the unstoppable revenue engine for every ebusiness. Before I am taken out and flogged by the eCommerce pundits — please let me explain what I mean in my defense.
I make revenues from AdSense at a very high click-through rate. I experience high click-through rates with AdSense without resorting to questionable tactics like tricking site users with photos (the AdSense trick and tip detour).
So my perspective is from one who has made decent income from AdSense to fund aspects of his business like advertising seminars — and outsourcing to his virtual assistants. To know more go to www.adsense-income-exposed.com. Yes, AdSense is a legitimate and significant revenue source. However evaluate AdSense with some type of balance.
By now you may have heard about people like Joel Comm.’s six figure income with AdSense, or Jason Callahan’s of Weblogs being on his way to generating 1 million dollars in AdSense revenue. Google’s Ad revenue sharing affiliate program for publishers certainly seems to be an sales Nirvana for many webmasters.
But there are obvious and not so obvious times not to use AdSense ads on your sites. Let’s list – examine – and explain them below.
1. On Sales or Mini-sites
this is a no-brainer. If you are trying to sell a particular product that is important to your bottom-line, you don’t want AdSense ads distracting your customers from either joining your email list, or hindering your site’s online sales process.
However I do see hybrid sites that are mini-sites or full scale eCommerce sites, with AdSense at the bottom of their pages. This might not be so bad since only 1% – 15% of your site visitors will either buy from you or fill out a form.
The thinking with this approach is you might as well make money from disinterested parties using up your server’s bandwidth.
2. SEO Business Sites
If your livelihood depends on search engine optimization or marketing for a living you might want to think twice about displaying AdSense Ads on your site. I can tell you this from personal experience. I once was on top of MSN for search engine marketing in my local area. I concentrated on my local area because I found people felt more comfortable hiring an eCommerce consultant locally.
One day my site fails totally out of the MSN index. After intense study I noticed that I obviously had a filter on my site from MSN.
I analyzed all the top ranking sites in MSN and noticed the only difference between me and the other top ranking sites was I had Google AdSense ads on my site. Someone at MSN felt that my AdSense ads, and perhaps to a less extent, my book on SEO, was getting a free ride in the MSN search engine database.
In fact I noticed that there were no sites with AdSense ads for at least the first 3 pages. Plus the sites with AdSense were only using 1 ad unit at the bottom of the home page (there were very few of them in the top 5 pages).
I knew it was strange to not have AdSense ads on the top Internet marketing sites. This prompted me to scan other industries where I noticed the same trend.
Many of the leading SEO gurus have sites that have been banned from the top listings by the search engines. It seems the more visible you become, the more of a target your sites are to the search engine auditors.
Some of my sites are still on the top of MSN with AdSense ads but that doesn’t mean they won’t also be targets in the future.
Let’s face the facts. MSN and Yahoo! have competing ad networks to Google’s, and this competitive situation is rife for a potential backlash against SEO sites with AdSense ads.
Many Sees will point to exceptions to this position. However you have been warned!
Think about it, how long will MSN and Yahoo! sit back and watch SEO driven websites use their search indexes to fund Google? Did you know SEO in MSN and Yahoo(!) — is much easier to obtain.
Therefore optimized sites are creating an ad sales wealth transfer from MSN and Yahoo into the pockets of Google! It won’t be long before Yahoo! and MSN begin to devalue ranking on AdSense sites in their databases — if not outright ban them.
If you are in the search engine business stay search engine neutral, or create multiple sites for different search engines.
3. When AdSense Becomes you’re Only Business Model
When you become so myopic in your thinking that you build a business solely on AdSense revenue — think again my friend. Why build a business solely on the largess of Google?
I don’t know if your realize it or not, but the sites making the real big AdSense money usually have a following that doesn’t depend on the search engines. Internet mavens like Chris Pirelli or Joel Comm. have been on the Internet a while and have followings for their websites. Therefore they can consistently make six figures with AdSense.
These content powerhouses are an asset to Google and not the other way around. But do you think Google is going to sit back and watch just anybody make big bucks off of their top rankings?
If you do a search on most keywords you will notice many of the top ranking sites are news sites, .go sites, or .org sites these days for more details you can login to www.guardadsense.com. The only exception is in industries where these sites don’t really exist like eCommerce industries (clothing, shopping, etc.).
No doubt in most industries you will notice a conspicuous scarcity of AdSense sites in the top rankings. In other words don’t bet your future fortunes on AdSense.
An IPO based on projections of AdSense revenue isn’t in the future for the average ebusiness. Think of Google AdSense as supplemental income. Building a business solely on AdSense revenue isn’t just silly — it’s just plain stupid.
Ten Reasons to Consider Copywriting
November 18, 2009 by IBI · Leave a Comment
Looking to chuck that full-time job for a life of full-time writing? Or maybe you’ve already dumped the day job but aren’t quite as busy as you’d like to be. Why not take a closer look at copywriting?
Copywriting, also known as business or promotional writing, can do more than put a few extra bucks in your wallet — it can also help you develop as a writer. Here are ten reasons why:
1. Copywriting pays well. Actually it can pay very well. I know copywriters who easily make six figures in a year. That’s because copywriters charge by the hour rather than the by the word or page. Beginning copywriters usually start at $25 or $30 an hour, but if they’re good (or good at asking for what they’re worth — a rare trait in writers but one definitely worth developing) they can quickly move to $45 to $75 an hour. Senior copywriters charge well over $100 an hour.
Now you probably won’t start at $100 an hour, but even a few small jobs at $30 an hour can really boost your bottom line.
2. Copywriting pays you before begin working. Yes, you heard right. You can actually ask for a deposit before you start writing. (What other kind of writing allows you to do that?) Moreover, your clients will EXPECT this.
Deposits range from one-third to one-half of your estimated fee. You can also arrange it where you get paid throughout the process — i.e. one-third in the beginning, one-third with the first draft and one-third when you deliver the final product.
3. Copywriting fits into your schedule. Don’t want to do it full-time? Just take on jobs when your other writing work is slow or you need the extra cash. Now to land those jobs you’ll have to do some networking, but believe me, that’s a good thing. As a full-time freelance writer, finding ways to connect with the rest of the human race is a constant challenge. Going out and networking can be the answer to the secluded, sometimes-cut-off life of a writer.
4. Copywriting helps your other writing. Writing good copy means writing clean, crisp and powerfully. It means explaining products and services clearly. It means organizing ideas to make the biggest impact. It means knowing how to edit your own work — including being able to recognize your writing flaws and fix them.
Sound familiar?
As you can see, the same rules to good copywriting also apply to other kinds of writing. But with copywriting, those rules are even more exaggerated. Your writing has to be lean and mean — there’s absolutely no room for extra words. You need to get in, make your point, and get out. No matter what kind of writing you do, learning to write this tight will help you.
I’ve discovered that copywriting has strengthened my fiction and other writing. It’s forced me to trim out the fat, leaving only the powerful words that pull their own weight. In fact, trying a variety of writing styles has helped me discover and intensify my writing voice.
5. Copywriting helps you learn about marketing. What’s the essence of copywriting? Using words to sell. You also have to learn about the different marketing vehicles and how to write for each of them (i.e. writing for the Web is very different than writing a 30-second radio spot). You learn about target markets, goals and marketing plans. This will all help you market yourself and your other writing.
6. Copywriting helps you develop regular writing habits. Clients give you deadlines. Deadlines mean you have to produce regardless of what your muse decides to do or even where your muse is. You want to get paid? You get the work done.
Also, just by picking up a few extra copywriting jobs means you’re writing more. The more you write, the better you’ll get at writing AND the better you’ll get at just sitting down and putting words on paper no matter what your mood is.
7. Copywriting helps you develop a professional attitude about writing. There’s nothing that makes you feel more like a professional writer than having people pay you to write. It’s a great boost to your ego (to say nothing for your bank account). Also, as a professional copywriter, you’ll need business cards, a Web site, a desk, office supplies, etc. Plus you’ll have to start introducing yourself as a professional writer. All these things will help you cultivate an image of a serious writer.
8. Copywriting can boost your ego. Unlike other forms of writing where kudos are few and far between, copywriting clients are usually pretty good about telling you how much they like what you wrote and how much they enjoy working with you. Many times you’ll even get thanked (I know, amazing concept). Best yet, you can take advantage of all that goodwill and ask for testimonials, which you then put on your marketing materials for other people to see. (You can even read them on those really bad days when you wonder why it ever occurred to you that you could write).
9. Copywriting can help you learn how to handle criticism. Okay — I know I just got finished telling you about all the compliments you’ll receive, which you will if you do a good job, but at the same time you will be asked to make changes. It’s a fact of life. Sometimes those changes are very minor, but you almost always go through a second or third draft (and sometimes even a tenth draft, but we won’t talk about those right now). However, and this is important to remember, your clients can and will still love your writing and still ask you to make changes. After all, you don’t know their business or their customers the way they do, and there will be things you just won’t know.
Because these changes are usually completely separate from your writing style, they’re a lot easier to hear and a lot easier to make then, say, someone hates one of your novel’s subplots. And if clients do want to make a change you don’t agree with, feel free to discuss it with them. You are the expert here. Clients are hiring you because you know how to write and they don’t. They’ll listen to you, and even if you end up making that change, at least you’ve discussed it.
All of this is good practice. After awhile, you’ll learn to separate constructive criticism from nasty criticism, and eventually learn not to take even the nasty criticism personally. I’m not saying criticism won’t still hurt, I’m just saying all of this will help you develop a professional attitude about it.
10. Copywriting can increase your knowledge. Not only will you learn about different businesses, but different industries and different niches. You’ll learn about problems, challenges and successes. All stuff you can use in future articles and novels.
There’s actually more than just ten ways copywriting can help you as a writer — it can sharpen your interviewing skills and beef up your contact list. But ten ways sounded good, so I thought I would stick with that. Regardless, the skills and information you learn as a copywriter can also help you become a better writer in general.
Michele PW (Michele Pariza Wacek) is your Ka-Ching! marketing strategist and owns Creative Concepts and Copywriting LLC, a copywriting and marketing agency. She helps entrepreneurs become more successful at attracting more clients, selling more products and services and boosting their business. To find out how she can help you take your business to the next level, visit her site at http://www.MichelePW.com. Copyright 2008 Michele Pariza Wacek.
Recommending The Right Affiliate Products To Your Customers Will Increase Your Profits
November 18, 2009 by IBI · Leave a Comment
In affiliate marketing, there are many ways in which you can increase your earnings and maintain the account that you have worked so hard for already. Most of the techniques and tactics can be learned easily.
No need to go anywhere and any further. They are available online, 24 hours a day and 7 days a week.One of the more important ways of increasing affiliate marketing bottom line and sale is through the use of product recommendations. Many marketers know that this is one of the most effective ways in promoting a certain product.
If the clients or visitors trust you enough, then they will definitely trust your affiliate product recommendations. Be very careful in using this approach, though. If you start promoting everything by recommendation, your credibility will actually wear thin. This is seen especially when recommendations are seemingly exaggerated and without much merit.
Do not be afraid to mention things that you do not like about a given affilate product or service. Rather than lose any points for you, this will make your recommendation more realistic and will tend to increase your credibility.
Furthermore, if your visitors are really interested in what you are offering, they will be more than delighted to learn what is good about the product, what is not so good, and how the product will benefit them.
When you are recommending a certain product, there are some things to remember on how to make it work effectively and for your advantage.
Sound like the true and leading expert in your field. Remember this simple equation: Price resistance diminishes in direct proportion to trust. If your visitors feel and believe that you are an expert in your niche, they are more inclined to making that purchase. On the other hand, if you are not exuding any confidence and self-assurance in endorsing your products, they will probably feel that same way and will go in search of another product or service which is more believable.
How do you establish this aura of expertise? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields of course.
Avoid hype at all costs. It is better to sound low key and confident, than to scream and seek attention. Besides, you would not want to sound unprofessional and have that thinking stick to your potential customers and clients, now would you? Best to appear cool and self-assured at the same time.
And remember; prospects are not stupid. They are actually turning to experts and may already know the things that you know. If you back up your claims with hard facts and data, they would gladly put down hundreds, or even thousands worth of money to your promotions. But if you don’t, they are smart enough to try and look at your competitors and what they are offering.
While recommending a product, it is also important that you give out promotional freebies. People are already familiar with the concept of offering freebies to promoting your won products. But very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services. Before you add recommendations to your affiliate product, it is given that you should try and test the product and support. Do not run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors.All that will take to destroy it is one big mistake on your part.
If possible, have recommendations of products that you have 100% confidence in. Test the affiliate product support before you begin to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse.
Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.Try product recommendation and be among those few who have proven its worth.
Andre Niemand is a dentist,with a love for marketing, especially the latest unique strategies.Find out how you can easily choose the right internet business training program at http://www.4moneymaking.com
Recommending The Right Affiliate Products To Your Customers Will Increase Your Profits
November 18, 2009 by IBI · Leave a Comment
In affiliate marketing, there are many ways in which you can increase your earnings and maintain the account that you have worked so hard for already. Most of the techniques and tactics can be learned easily.
No need to go anywhere and any further. They are available online, 24 hours a day and 7 days a week.One of the more important ways of increasing affiliate marketing bottom line and sale is through the use of product recommendations. Many marketers know that this is one of the most effective ways in promoting a certain product.
If the clients or visitors trust you enough, then they will definitely trust your affiliate product recommendations. Be very careful in using this approach, though. If you start promoting everything by recommendation, your credibility will actually wear thin. This is seen especially when recommendations are seemingly exaggerated and without much merit.
Do not be afraid to mention things that you do not like about a given affilate product or service. Rather than lose any points for you, this will make your recommendation more realistic and will tend to increase your credibility.
Furthermore, if your visitors are really interested in what you are offering, they will be more than delighted to learn what is good about the product, what is not so good, and how the product will benefit them.
When you are recommending a certain product, there are some things to remember on how to make it work effectively and for your advantage.
Sound like the true and leading expert in your field. Remember this simple equation: Price resistance diminishes in direct proportion to trust. If your visitors feel and believe that you are an expert in your niche, they are more inclined to making that purchase. On the other hand, if you are not exuding any confidence and self-assurance in endorsing your products, they will probably feel that same way and will go in search of another product or service which is more believable.
How do you establish this aura of expertise? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields of course.
Avoid hype at all costs. It is better to sound low key and confident, than to scream and seek attention. Besides, you would not want to sound unprofessional and have that thinking stick to your potential customers and clients, now would you? Best to appear cool and self-assured at the same time.
And remember; prospects are not stupid. They are actually turning to experts and may already know the things that you know. If you back up your claims with hard facts and data, they would gladly put down hundreds, or even thousands worth of money to your promotions. But if you don’t, they are smart enough to try and look at your competitors and what they are offering.
While recommending a product, it is also important that you give out promotional freebies. People are already familiar with the concept of offering freebies to promoting your won products. But very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services. Before you add recommendations to your affiliate product, it is given that you should try and test the product and support. Do not run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors.All that will take to destroy it is one big mistake on your part.
If possible, have recommendations of products that you have 100% confidence in. Test the affiliate product support before you begin to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse.
Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.Try product recommendation and be among those few who have proven its worth.
Andre Niemand is a dentist,with a love for marketing, especially the latest unique strategies.Find out how you can easily choose the right internet business training program at http://www.4moneymaking.com
Business Blogging – Why Bother?
November 18, 2009 by IBI · Leave a Comment
“Communication is understanding” or so the saying goes. That saying is especially true when it comes to customers.
At first glance, business blogging may seem like a lot of work maybe even too much work. It is true that there is some work involved with blogging. However, that work will definitely pay off for your business in the long run.
Here are three reasons why you should consider creating a blog for your business:
Marketing
Blogging is a great way to get your marketing message across. A company blog allows you to reach your target market in a way that no other medium can. Someone who makes the extra effort to contact you through your blog, either by leaving a comment or through e-mail, is really interested in what you have to offer.
A good business blog will reinforce and enhance your company’s brand. The blog entries that you post help your clients and perspective clients understand who you are. Search engines will help you convey that understanding to people that you might not otherwise reach.
Finally, consider this: if you don’t have a business blog, it is likely that your competition will.
Cost
Blogging may be the most cost-effective marketing method that you will ever use. You can easily set up a business blog with very little cost. All that you really need is a domain name and place to host your blog. Even with these small expenditures, there is no other way that I know of to get as much marketing bang for your buck.
I recommend that you use a domain name related to your business and avoid using free hosting services like WordPress (www.wordpress.com) or Blogger (www.blogger.com). You can, however, download the WordPress content management system onto your own blog for free. There are many free business templates available on the Internet, so you don’t need to hire a graphic designer.
Communications
The bottom line is that a blog is about communication. With that end in mind you need to make sure that content on your blog is top-notch. Remember, the blog represents your company. For some people, the blog may be their first contact with your business.
Getting quality content for your blog may mean hiring a writer, or assigning the task to someone in your organization. While you don’t need to add new content to your business blog every day, it is important to post regularly. Your blog readers should feel that they are getting the inside scoop on your company.
A blog is more than just a series of articles, though. A business blog is a conversation between you, your customers, and your perspective customers. Make sure that comments are enabled and respond promptly and politely to anyone who leaves a comment. Be open and helpful. Blog with authority, but avoid turning your blog into an advertisement for your company.
Business Blogging – You Can’t Afford Not To Do It!
The prospect of running a business blog makes some business owners nervous. They either think that blogging will be a lot of work, or they think that it will cost too much. However, a business blog can be a valuable marketing tool. In fact, it is one of the most cost-effective methods of marketing that there is. A business blog can also open a valuable line of communication between you and your customer, fostering trust and relationship.
Craig Cannings is the owner and managing director of ESalesGuru.com, a innovative marketplace connecting ebusinesses with niche Internet Marketing Specialists and Firms worldwide. Visit us at: http://www.esalesguru.com.

