One of the very best ways you can promote your business these days is through the use of an online marketing blog, designed to direct readers and potential customers to your business by developing relationship, gaining trust, and being in general a useful resource for those looking for what you have to offer. What are some of the ways you can use your blog to promote your business? Let’s take a quick look.Perhaps the best way is to create a blog that visitors determine to be an authority in your market or niche. These types of sites are returned to again and again, bookmarked, (thus providing you with all-important backlinks) and are where the modern consumer is getting much of their information all the way through the buying process. If you’ve created the kind of blog that is trustworthy, not attempting to sell your visitors every second, and offers genuinely useful information, you’ll soon find that not only will you be gaining in popularity, but you’ll be doing less and less to gain that notoriety. Your customers and visitors will be doing it for you. Such is the way of the Social Web. People talk, text, Tweet and otherwise spread the word. Just make sure they’re talking about you and your blog!Your blog should be a great place to dispense free nuggets of information that will be is use to your readers. However, be sure that the ultimate carrot lies awaits them at your main business site. In all cases direct your interested visitors to your business through the use of giveaways, contests, special offers, coupons, sales, limited time promotions and more. People love to feel as though they’re getting tremendous value for their time and money. Make sure you strive to offer both!Make sure you optimize your marketing blog so it will rank in the search engines as well. Make sure you’re always on the lookout for linking opportunities, and utilizing other SEO methods to make sure your blog is found within the first few pages of the search results. Write and distribute new and fresh content all the time and try to get it syndicated, thus improving your blogs reach. Have guest bloggers contribute and do the same on blogs related to yours. Make your blog as interactive as possible. Talk to your visitors, and learn from them. Conduct polls, ask lots of questions; this is a quick and cheap way to conduct market research from some of the most targeted people you can find.Don’t inundate your blog with ads, as this will confuse the purpose of your blog. An exception to this might be high-paid contextual advertising, but be aware that generally anything that takes the visitor away from your blog, unless they’re going to your main site, is not a good thing. Using an online marketing blog as a tool to help promote your business is a great idea, and one that will bear fruit for years to come. All it costs you is time, and this will be returned to you many times over!
Filed under Blog Design · Tagged with Backlinks, Blog, Business, Business Site, Carrot, Contests, Coupons, Giveaways, Interested Visitors, Limited Time, Lookout, Marketing, Niche, Notoriety, Nuggets, Online, Online Marketing, Popularity, Promote, Search Engines, Social Web, Special Offers, Time And Money, Time Promotions, Tweet, Using, Your
Working on the social media side of SEO isn’t as easy as it seems, and should not be used merely to get links. Firstly, it is very time consuming and secondly there is a certain way to go about it. Spamming forums or blog comment boxes with “I agree!” type comments isn’t exactly giving you or your company a good reputation, nor will it earn you any traffic.
I am going to touch on 5 social media practises: forums, social bookmarking, blogging, article submission and social networking sites. Not everyone will agree that all of these topics fall into social media, and that’s fine. The way I see it, all of these topics deal directly with people and therefore fall into the social media category. But enough of that and on to the subject at hand.
1. Forums
Forums are a great source of information. You will find a wide range of expertise on the subject matter of your choice, from beginners to gurus, and all levels of people use forums to share their opinions and knowledge.
Generally, there are a few things that you need to remember when using forums:
- You may only be using them to try and find information but they are a great way to get your brand out there and get some backlinks – that doesn’t mean you should spam them with replies or threads that don’t really contribute or are merely for advertising purposes. Start threads that will entice people to reply or click the link in your signature, when you reply, reply with something helpful. Ask your own questions. Using forums in this way builds a good reputation for you and your brand, earning traffic as well as links. If you spam the sites people won’t give your contributions a second glance and you may even get banned.
- You should read the rules for the forums that you join, that way there is less chance of you being banned for something you might not have known you were doing that is wrong.
- If you do have links to your websites in your signature, try not to list more than 3 otherwise it looks spammy. I’m more inclined to only list 1 as it is more “authentic” but most forums suggest no more than 3.
- The most important thing to remember is that it’s not just about getting the links, this is a good opportunity to find regular traffic and learn new things, make it count.
Some good forums are webmaster-talk.com, www.irishwebmasterforum.com and webproworld.com.
2. Social bookmarking
This is another good way to get links and if you use it, the right kind of traffic too. Social bookmarking is simply telling bookmarking sites that you like certain articles or stories, and sharing those articles with other members when you submit them. You can vote on stories that you like or don’t like and leave reviews.
Of course you can submit your own blog posts or article submissions, but if people see only submissions relating to your site, you could lose valuable traffic because you look like you are spamming the sites.
There is no “trick” to using this kind of social media – all you have to do is not “pretend” to look authentic…but actually be authentic. You will receive worthwhile traffic and build a good reputation this way. Submit interesting articles you read, or blog posts you find funny, include a profile picture…do anything a real user would do – because that is what you should be. There is no quick fix. You need to act like a human in order to receive human interaction with your site.
Some sites you can use are StumbleUpon, Digg and Sphinn.
3. Blogging
By owning a blog you get to share your thoughts, ideas and business with a huge audience. If your content is useful enough you will get links and loyal followers too.
The trick here is to not make the blog about you, make it about your audience. If you have specials running, sure, share it with them…but don’t make your entire blog about specials your company is running. That will encourage…nothing. No links, no loyal followers and no comments.
Make your content relevant and interesting to read. Comment on other blogs you find interesting too – people read those comments and you may get some extra traffic if you contribute something worthwhile, maybe even a link from the blogger whose post you are commenting on – if you get their attention. Interaction is key to making your blog successful.
Other ways of getting more traffic and links in this social media category is by guest posting on other blogs and sponsoring competitions (you will earn links from the bloggers running those competitions etc).
Some good blogs for SEO are mattcutts.com/blog, seobook.com, seo-scoop.com and www.interleado.com/blog.
4. Article submission
There are many online article submission sites you can use to showcase your articles. As with blogging, if they are interesting and helpful enough, they will earn you links and traffic.
Most of these social media sites require an article length of around 500 words – this is to help to ensure that the articles that are submitted are worthwhile reading. As with the other mentioned social media categories, making an article all about a special you are running won’t earn you anything and will probably not be published – most sites have a waiting period of up to 7 days so that the articles can be reviewed.
There are many free article submission sites online such as eZineArticles and ArticleBase. You will be able to find lists of these sites on forums and in blogs – all you have to do is search.
5. Social networking sites
These sites put you in touch with people of similar interests. You are able to create groups that you can send updates to, network with other members and on some sites post articles that the members of the groups may find interesting. Some examples are LinkedIn, Twitter and Facebook.
The thing to remember with social media is that pretending to be involved isn’t enough to earn you the traffic you need. If you are interested, people will be interested in you – show them your interest. Let your audience know that you have opinions and knowledge to share, or questions to ask.
More importantly – make sure your business will benefit from this aspect of SEO as it is time consuming and hard work needs to be put in. Articles and blog posts need to be optimised for the search engines, profiles needs to be created, forums and blogs need to be checked and contributed to. But what’s anything without a little hard work?
Leila works for an SEO company named Interleado and specialises in SEO analysis. Any information published is learnt from toiling over the many many resources out there and taking out what is needed to share. If any additional information is required about this article, the SEO analysis software Interleado provides or anything else related to Internet Marketing, you can contact her at leila@interleado.com or visit http://www.interleado.com. All articles are originally written by Leila and may not be copied.
Filed under Social Media · Tagged with Advertising, Article Submission, Backlinks, Boxes, Forums, Good Reputation, Great Source, Gurus, Hand 1, Making, Media, Media Category, Reply, Second Glance, Signature, Social, Social Networking Sites, Source Of Information, Spam, Subject Matter, Threads, Traffic, Type Comments, Work
Bing’s release has left online marketers wondering as to how to get their sites listed at the top.
Even every known the fact that till date Google is the most effective search engine but Bing is seems to look like a tough competitor for Google. So each one is interactive advertising industry is well aware with the fact that Bing is going to be one of the important factor in their campaign in the near future. I have created a list of some the point which may be effective while you are looking for ranking and traffic from Bing. The idea is to get noticed on Bing!
1. Bing places a lot of importance on the domain age. In case your domain is relatively new, consider getting an older domain as it makes for a higher rank. Bing takes into account the numbers of years ago the domain was registered. Therefore if one wants their site to appear in the top searches of Bing try and buy older domains.
2. Titles play a significant role for Bing. To ensure that you reach the top searches in Bing, one must make use of the best keywords while creating title tags. It is also essential to maintain a connection between the title and its description.
3. For Google, the amount of text doesn’t matter, however, while optimizing on Bing, one needs to consider the quantity of text being uploaded on the site. A text that has a minimum of 300 words or more is likely to be considered more by Bing. Therefore, while doing SEO for your site on Bing, make sure you add significant amount of text to your site so that Bing becomes aware of it.
4. Outbound links work for Bing as opposed to Google. Make use of as many outbound links you can as for the time being, Bing approves of them.
5. With Google, backlinks pointing to your site might not have proved very helpful to enhance your site’s page ranking, however, with Bing, more the number of backlinks for your site, the better it is. All the backlinks coming from relevant sites are counted by Bing and thus your site’s ranking gets only better.
6. A sitemap may seem unnecessary but it has a pivotal role to play during indexing. Make use of a sitemap for better indexing and also easy navigation.
7. Ensure that your URL is fixed and simple. It is difficult to index complex URL’s as link destinations. Also the URLs that change often are hard to index and also not easy for people to remember. Therefore, if you make use of a URL which is static, it will help your site a great deal with Bing.
8. Make sure that your site is submitted on www.bing.com/docs/submit.aspx and your site map on /www.bing.com/webmaster.
9. MSNBot must be allowed to crawl your site. Therefore keep a check that MSNBot is not on the list of prohibited web crawlers. Also, you must make use of a Robots.txt file or tags to manage MSNBot and other web crawlers indexing your site.
The content on your site must match the keywords you use. Quantity of the content matters however quality matters too therefore you must use relevant content that compliments with the right usage of keyword.
Filed under Traffic · Tagged with Backlinks, Bing, Competitor, Domain, Engine, Google, Google Search, Higher Rank, Interactive Advertising, Keywords, Lot, Marketers, Optimization, Optimization Tips, Outbound Links, Search, Search Engine, Seo, Tips, Title Tags, Traffic, Uploaded
If you ask the average webmaster what’s safe and what’s risky in the realm of SEO, most will tell you to make an honest site and build backlinks, and don’t try to trick the search engines.While this is a true and good answer, it still doesn’t help you specifically with what not to do. The “bad” list or not so safe ranges from things that make it hard for a search engine spider to crawl your site to things that can get you banned.1. Entirely JavaScript / flash site a bad idea.While some JavaScript and flash add-ins can make for a great web experience, making a site entirely JavaScript or flash will make it hard for a search engine spider to crawl. This will likely result in not getting the search engine results ranking you really deserve Use regular HTML for links, and a sitemap to ensure the website can be crawled.2. Avoid excessive graphics and flash presentations.The reason for this is two fold. This is purely about visitor experience. If a web page takes too long to load (more than a few seconds), the average visitor will quickly hit the back button and you’ve lost your potential visitor. On this same token avoid very large graphics, instead using thumbnails and allowing the visitor to see a large version if they desire.3. Avoid the “quickly get submitted to thousands of search engines” deals.While many of these do what they say, keep in mind that 98-99% of all search engines are powered by Google, Yahoo, or MSN. Just keep these 3 in mind and you’re covered.4. Don’t submit your webpage to search engines too often.Submitting your webpage urn to search engines if it’s new is considered ok (though with backlinks not necessary). Search engines prefer to find your website through backlinks since that is how your webpage gets it reputation and relevance. 5. Avoid keyword stuffing / spamming.Avoid the temptation to use tons of keywords on your webpage only to try to impress search engines and get a higher ranking. Your search engines results ranking depends upon dozens of factors, only one of which is your webpage content. Write your webpage for visitors with your keywords in the back of your mind and you’ll be in good shape.6. Avoid hidden text.Hidden text is where a webmaster tries to hide keyword stuffing in plain sight, with a font color the same or nearly the same as the background. This gears it only towards the search engine, and search engines are very adept at catching this. This is the old trick that everyone knows and can very quickly knock your site ranking to near zero.7. Avoid cloaking.This is when the webpage your give to visitors is different than the one you give to search engines. Normally the one given to search engines is perfectly optimized for them, but search engines obviously don’t like this as the page they index and serve is different than the one that exists for visitors in reality. This can very quickly get your site banned forever from the search engines.8. Don’t forget, backlinks make the site.This is sometimes overlooked, but a website with backlinks plays a small part in the internet and appears to have less relevance. While how your site is ranked for search results has a lot to do with your content, your link popularity is a major part of how important your website is perceived to the search engines. Miss this one, and your traffic will suffer until you right it.As you can see, the list of things to avoid can affect your site from appearing invisible on the internet, to getting outright banned by search engines and knocking out 80-90% of your traffic. In general, try not to misrepresent your website to the search engines. Let them index what visitors see, and don’t modify your website to try to trick the search engines. Just run a site with good content for visitors, and get quality backlinks, and you’re on the right road.Most people know what things to avoid in the SEO (Search Engine Optimization) game. However, many do not fully know what is over the line and to avoid like the plague.
Filed under Seo · Tagged with Avoid, Backlinks, Bad Idea, Eight, Excessive Graphics, Flash Presentations, Flash Site, Good Answer, Google, Ins, Large Graphics, Like, Plague, Relevance, Search Engine Results, Search Engine Spider, Search Engines, Seo, Temptation, Things, Token, Urn, Visitor Experience, Web Experience
Follow along and learn the simple secrets to increase website traffic with a few clicks of your mouse. RSS stands for “really simple syndication” and it serves as a tool to keep visitors updated to a websites changes without the person having to go back to the website.
Generating Your RSS Feed
If you have a wordpress blog (the most common blogging platform) then you already have an RSS feed built in to your blog. You can find your feed at your domain.
If you have another type of blog check the user guide of your blogging platform to find out where your RSS feed is located or how to generate one. For more details visit to www.inside-the-minds-of-winner.com .Unfortunately most internet marketers don’t know the first thing about using their RSS feed to increase website traffic. There are some very simple steps that you can take to dynamically increase your traffic absolutely free with your RSS feed.
The first thing that you should consider doing is setting up a Feedburner account so that they can manage your feed. Feedburner is a free service that gives some basic traffic stats, keeps track of how many people have subscribed to your RSS feed and best of all makes it really easy for visitors to subscribe to your feed.
After you have setup Feedburner to manage your feed they will give you a URL for your feed. Take that URL and put it on every page of your blog so that anytime someone clicks on the link they will have the option to subscribe to your feed.
Two More Steps and You’re Done
Once your feed is setup and the URL is on every page of your blog the only thing left to do is to submit your feed to some feed directories. For more information logon to www.ultimate-internet-marketing-tricks.com .A feed directory is a site that lists several feeds from all over the web on one website. Feed directories can not only bring in tons of new visitors to your website but they also provide good backlinks to your website. Backlinks are needed for any website to rank well in the search engines.
There are two feed directories that stand head and shoulders above the rest in the online world. Often time’s just submitting links from these two directories can rocket your site to the top of the engines which will obviously help you to increase website traffic.
The first of these two is Feedage. Feedage requires you to setup a free account but once you do you can submit as many feeds to them as you want. It’s very simple and only takes a few minutes to setup a free account and submit your feed.
The second directory is Feedagg and they don’t even require you to setup an account. You simply click on the “add feed” link and input your information. It’s really that easy.
That’s all there is to making the most of your RSS feeds to bring in extra free website traffic to your website. Follow the simple steps laid out and watch your traffic numbers steadily increase.
Filed under Wordpress · Tagged with Absolutely Free, Backlinks, Domain, Feedburner, Feeds, How Many People, Increase, Increase Traffic, Internet Marketers, Internet Marketing, Simple Steps, Some, Steps, Syndication, Tool, Traffic, Url, Web Directories, Website, Website Directories, Website Traffic, With, Wordpress Blog, Your
In the early years of blogging, successful businessmen concluded that they cannot make profit from blogs. But try to hear them say that today and what you’d only hear is silence. It’s a reality that people have to face these days. Blogging is now a money-making tool in the internet. And since it is a social media, it can therefore be of great help to sell directly from your blog posts. Making a big leap on blog marketing strategies is one great step you can make for a profitable blog. The most important thing you need to develop here is to build an interactive relationship with your blog, and this can later on build a productive global community. As you do this, you may begin encouraging your visitors to sign up for your RSS feed. You can do that by providing an opt-in form where they will click to subscribe for your newsletter using your blog. Selling products or services in the form a newsletter is a good idea. It can be more effective when you offer tips and tricks, tools and support.Professional bloggers constantly suggest the use of blog marketing in promoting your business to increase your sales. No capital is invested in starting one as blogs are offered for free. If you are a newbie to this kind of business strategy, you may use your creativity to start your own blog. Do remember that your blog must be different from your business official blog or website. But you should also mention your business on your newly created blog and vice versa. It is actually the purpose of blog marketing.Your blog increases its traffic when people begin linking into it. You can make it happen when you visit other blogs that feature the same interest as yours and leave comments for backlinks. It is the most effective profitable method of blog marketing. You can read them regularly until you feel comfortable to leave comments. You must also attach your blog link to your comments. These are just some of the steps to do networking and making contacts for your blog. That’s how creative and innovative you can get by promoting your blog using blog marketing technique. You can also do something for your blog. Since you already know your prospects, configuring online surveys in your blog can be more exciting for your visitors. You can type this phrase in Google, “Wordpress survey plug-in”, download and install it on your blog as a productivity-enhancing gizmo. By doing so, you are encouraging your visitors to make comment at the end of your blog post. To gain more feedback, you may use this effective question, “What do you think?” and share some products that you love and ask for their experience on the same products. You must keep track on what they tell you so you will know if you have to change something on your blog to meet your visitors’ needs and desires. But keep in mind that your blog should have a user-generated content since it can be an excellent source of research as well as a blog marketing idea for you.
Filed under Wordpress · Tagged with Backlinks, Blog, Bloggers, Blogs, Business Official, Business Strategy, Contacts, Creativity, Global Community, Guide, Interactive Relationship, Leap, Marketing Business, Marketing Strategies, MarketingYour, Newbie, Newsletter, Profitable Method, Promoting Your Business, Successful Businessmen, Tips And Tricks, Traffic, Ultimate, Ultimate Guide
SEO, or Search Engine Optimization, is defined in the Wikipedia as a “set of methods aimed at improving the ranking of a website in search engine listings”. To the average webmaster, it’s how you get higher up in the search engine results pages and get more traffic. There are many myths and also many great pieces of advice I see floating around so I am presenting a list to you, the reader, of what to do and what not to do in the SEO world.Having the correct knowledge you can get the best results. I see quite often sites employing “tricks” like hidden text and keyword spamming, and hopefully after reading this article you will at the very least know what to avoid like the plague. After all, while some of these tricks work even momentarily, in the long run (usually within a month) you get heavily penalized or banned.SEO DO’S1. Original content – Search engines reward websites with original content, which will also naturally draw incoming links and visitors as well. Original content can be anything from product reviews to a blog to your own articles.2. Add more content regularly – How often a website is updated can have a big impact on your search engine ranking. Most search engines prefer fresh content, so you become a more preferred source by constantly having new and fresh content.3. Research your keywords – You need to research which keywords you want to target before you even start making your website. These are the keywords that you will be targeting in backlinks when possible and your main page will revolve around these keywords.4. Create a sitemap – Sitemaps are a definitely plus. It helps search engines walk your website with ease, since you’re hand-feeding it the list of webpages. It can also greatly help visitors find what they are looking for on your website. Be sure to link to your sitemap from your main page.5. Use HTML – While this may sound obvious, there are sites out there created entirely in flash or javascript. While some search engines can read part of javascript, by not using regular html link between pages on your site may not even get seen by search engines, and your page text may never be seen, so your target keywords are never seen by the search engines.6. W3C compliant – Making your web pages complies with the World Wide Web Consortium’s standards is always a good idea. It is impossible to know exactly how the search engine spiders read a web page, so it is impossible to know how it will handle non-standard code. You can bet, though, that it has been tested to handle html code that follows the standard.7. Webpage title tag – Be sure to put your target keywords in your title tag.8. Build backlinks at a normal pace – Don’t use one of those link farm programs where every member automatically shows links to all the other members. Search engines will see you one day literally showing thousands of backlinks instantly and this could get you penalized or banned. Link exchanges are fine if they’re the type where you agree to or initiate each exchange, because if you were out looking for link exchange partners you would be doing the same thing. The key is not have thousands of backlinks show up instantly.SEO DON’TS1. Avoid cloaking – Cloaking is when you give your visitors one page, and search engines another page. Search engines want to see and index what your visitors see. Getting caught cloaking can have dire consequences on your site ranking.2. Avoid hidden text – This is making text, but background or near-background color. Normally it has tons of text that is meant for only search engines to see (they read raw html), and is loaded with keywords. Search engines are very good at catching this old trick and it will quickly get you a huge penalty or possibly a ban.3. Avoid keyword stuffing/spamming – Avoid overloading your webpage with keywords that are only intended at tricking the search engines. The best way to avoid doing this is just write your text, with keywords in mind, towards your audience.4. Avoid using flash or javascript for your navigation methods. Search engines usually can’t read these, or read them well enough to be dependable. Always use standard html links to be sure your site is easily walk able by search engine spiders.5. Don’t submit your webpage url too often, if at all – You can submit your url directly to search engines, though search engines prefer to find your website via a backlink or incoming link. Resubmitting weekly or monthly can heavily damage your ranking with the search engines.6. Avoid the “quickly get submitted to thousands of search engines” deals – While many of these do what they say, keep in mind that 98-99% of all search engines are powered by Google, Yahoo, or MSN. Just keep these 3 in mind and you’re covered.7. Don’t forget backlinks – Link popularity plays very large into how your site is ranking by search engines, and is always a key element of SEO. Miss the backlinks part, and your SEO will suffer quite a bit.8. Avoid excessive graphics and flash presentations – This is not to alter how the search engine looks at your site (directly), but at how your visitors view your site. There are many ways to make an effective website without overloading your visitors, and if a website takes more than 5 seconds to load, you will likely lose your visitor before they even get to visit your website.As you can see, the list of things to do and things to avoid can have a large impact on your website. Heck, doing too many of the wrong things can get you outright banned and can be the demise of your website. The big things to keep in mind to keep you on the right track is to play it fair and don’t try to cheat the search engines. Cheating the search engines has a good chance at working in the short run, but usually in very short order you are worse off than when you started.SEO, or Search Engine Optimization, is a buzzword to most people, but what it comes down to is how to get your site noticed by search engines more and thus more traffic. There are many good ways and bad ways to go about this, and inside I show you want to and what to avoid like the plague.
Filed under Seo · Tagged with Backlinks, Blog, Correct Knowledge, Essential, Keyword Spamming, Myths, Plague, Precautions, Preferred Source, Product Reviews, Proper, Search Engine Listings, Search Engine Optimization, Search Engine Results, Search Engines, Seo, Traffic, Wikipedia
Whether you choose Blogger or WordPress, both have their own strengths and weaknesses. Blogger has the lack of trackback and categories and WordPress the poor raw html editing facility, but each has its fans and when the user has used to one, he is unwilling to change.
Those who use the hosted version for their home business opportunity do so, because they do not need the options, which the uploaded software can offer and are pleased to use the options, which the blog host has to offer. There are also people, who has no website, nor are planned to get one and many bloggers are not internet marketers and thus do not have enough knowledge about programming and their target is not to make money.
But for those, who use the blog as an important part of their home business opportunity, the blog must be well planned for this purpose and if so the blog is an effective medium for pre selling their offers and for instance to make money online with AdSense ads from Google.
Blogs offer an effective way to link several websites, which all sell different products from different niches. Search engines do not punish blogs for this, but if you do it with several websites, the engines will give a punishment.
It means that blogs have different rules at search engines, the websites must be related to be able to benefit from the backlinks but the linking blogs can be very diversified and that is seen as a benefit. If you want to run the blog on your own home business opportunity website, one idea is to upload the WordPress blog to your own space with the free software by the help of ftp. client. This sofware allows you to transfer files from the hard drive into the website or between the websites.
Upload facilities on websites make it possible to upload files but not folders or directories. If you do not use the ftp client, you have to create folders, which are identical to those at WordPress files and then upload them one by one and to keep the original directory structure.
This is very time consuming and sensitive to errors, so first that you have to do is to download the blogging software to your hard disc and after that ftp it to your home business opportunity website.Now your ftp sofware allows you to change file permissions as detailed in the blog set up instructions The use of the text editor is also recommended, when you will change the contents.
Then you have to create the MySQL database for your blog, which is OpenSourceSoftware database management system that utilizes SQL, which many web hosting companies will give free on your web space.
Now all is ready and you can use the default page template with a great flexibility as to the look of your home business opportunity blog. This makes it possible to upload whatever free or paid templates and any of the many plugins you like to use.
What is great is that you can edit all elements you like to customize them according your the requirements of your home business opportunity: the stylesheet, header, sidebars, footer etc and add graphics, affiliate links, AdSense ads or other elements.
The plugins are great elements, which bring special resources to your blog, like anti spam filters, sitemap generators, calendars, tag system and RSS feeds, the amount of choices is practically limitless.
As you see, the chances of the home business opportunity blog can be very addictive, because if you are a creative person, the ideas flow all the time how to make the blog more appealing and better. However, the technical aspects must always be in the use of business and in the end of the day, the content is the king. As a summary, the blog must offer useful information packed in a nice package, the truth well told!
Juhani Tontti, B.Sc., Marketing. Blog For Money! Blogging Is A Great Way To Make Money Directly Or Undirectly. Find More Information And Examples From My Home Business Opportunity Home Page. Just Click HERE:
Filed under Blogging Tips · Tagged with Backlinks, Blog, Bloggers, Business, Customize, Different Products, Folders, Free Software, Ftp Client, Google, Hard Drive, Home, Home Business Opportunity, Html Editing, Internet Marketers, Money Online, Niches, Opportunity, Opportunity Website, Profits, Search Engines, Sofware, Strengths And Weaknesses, Target, Uploaded Software, Your
We all know that Search Engine Optimization (SEO) is the best and most effective way of marketing a website. It is the most efficient method for driving traffic to your website.Google largely values backlinks that your website may have from some other relevant websites with barely any outgoing links. Generating backlinks is still very important to gain Search Engine trust and to boost up your rankings. So, it would be good, if you find any way to get few backlinks for your site from relevant sites. But, it is not always possible to get backlinks from the relevant site as other sites are your competitors and why would they provide a link to your website?With the motive of clearing out illegitimate techniques of SEO employed by black hat users, Google has given a set of restrictions that prohibit black hat users from using their techniques to play with Google’s Algorithms. And, one prominent restriction among these is: Google does not consider any backlinks from other websites hosted on the same C Class IP as yours.If you want only to increase the Page Rank of your website for flipping, then multiple C Class IP hosting is not the one you want to waste your time on. But, if you’re looking to rank your website for a particular keyword, if highly targeted traffic is what you are craving for then multiple C Class IP hosting is the best thing for you.C Class IP ExplainedBasically, an IP consists of 4 parts: Class A, B, C, D divided by “.”. These numbers are given to identify a particular network and a host on that network.Now, as we mentioned above that Google does not count backlinks from websites that are hosted on IP Addresses in the same IP C Class as your website is hosted, it might get little complicated for utilizing backlinks for ranking. However, this trick surely has a solution. What you can do is create your own websites and trick Google into counting the backlinks.
Simply, you need to create websites on different C classes and place your backlinks on them. The entire procedure is extremely simple, provided you arrange for Multiple C Class web hosting. Once you avail this requirement, all you have to do is registering 10 different domain names in accordance with the niche of your website. Create WordPress blogs on each domain and craft exclusive, keyword rich articles for these blogs. And then easily get your keywords hyperlinked and backlinks them to your website.When it comes to boosting your position on SERPs, these backlinks work wonders. They efficiently boost your search engine rankings for your specific keywords as you have backlinks from 10 different websites all of which have low outbound links. This step increases your trust rank amazingly and opens a huge funnel for traffic from Search Engines.Hence, Multiple C Class IP Hosting is a successful way to enhance your search engine rankings. However, link building is somewhat an expensive option but Multiple C Class IP hosting makes it simple and effective for low budget webmasters.
Robin Dale is the webmaster for the SEO|SEM|UK Web Hosting at www.teeky.org, offering useful & quality articles and news about Search Engine Optimization, Internet Marketing, Search engine marketing, Dedicated Hosting, hosting tips & UK Web Hosting.
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Filed under Wordpress · Tagged with Algorithms, Backlinks, Black Hat, Build, C Class, Class, Create Websites, Google, Hat Users, Hosting, Ip Addresses, Ip Hosting, Motive, Multiple, Optimization Seo, Page Rank, Relevant Websites, Restriction, Search Engine Optimization, Search Optimization, Traffic Website
Cars need tune ups and airplanes go into the hanger to get optimized for the next flight. If you are a web owner that has the “upload it and leave it” mentality, consider adding a weekly or monthly tune up to your website. Ten to Fifteen minutes here and there can only do one thing—make you more successful.
1. Start small with the meta information. a. Examine your Title meta tag on each page. Do they describe the page contents? Do they contain the right keywords to drive traffic to that page? Is at least one part of the Title geo-specific? Example, “Attorney, Los Angeles, CA” and not just “Attorney” or “Lawyer” for “My Law Firm.” b. Examine your Description meta tag. Make sure that each page, if it is at all possible, has a different meta tag description. Google does not like repeated information.
2. Check your links. Use a free online program to make sure you don’t have any broken links. Go to your favorite search engine and type in “free link checker” and use one that looks good to you.
3. Do a little marketing. Go to your favorite search engine and search for something you do or sell. Let’s say you are a dentist. Perform two different kinds of searches, global and geo-specific. Example: 1. “dentist,” global and 2. “dentist, (city), geo-specific. Examine the backlinks to make sure that you are also on the same business directories as the top ranked websites. You do this quickly using a “backlink checker.” You can easily find one of your choice through a quick search engine search.
Steps 1, 2, and 3 can be repeated daily, weekly, monthly—whatever your schedule allows. The next 2 steps go a little deeper into your maintenance plan.
4. Google Analytics. It’s free, it’s easy, and it’s extremely useful. If you aren’t paying an SEO company to handle your website, you should definitely take advantage of this amazing tool. You sign up for it here: www.google.com/analytics/. Google will give you a unique code to put on each page you want to track. You don’t need to be a programmer to figure it out. It’s just a few lines of script that you paste into your webpage exactly where Google shows you to do it. It really is as easy as it sounds. And what do you get? You find out how many people are visiting your website, what keywords brought them to your website, what websites referred them to your website, where they are from, how much time they spent on your website and much more. This is an amazing free treasure trove of information. You will find out if the people visiting your website are, in fact, the type of visitor you are targeting. If not, all you have to do is tweak your Title meta tag and your content to let the search engine know, for example: you want people who were searching for “logo design” not “graphic design” or “child therapist” not “couples therapy.”
5. Alexa. Alexa monitors traffic levels for websites, while arguably a flawed system, it is still used as a measuring stick to gauge your website. Why should you care? Let’s say you own a flower store in Boston. You look up your competitor and find that they have an Alexa ranking of 79,000 and you have one of 4,500,000. This is a quick indicator that THEY and not YOU are getting all the flower shop web traffic in the area. Additionally, the more traffic you get, the more likely your organic search engine results will go higher. Marketing activities that increase web visitors will give you a better Alexa ranking. Across the board, SEO experts agree that if you download the “Alexa Toolbar” and visit your website once a day, encourage friends and colleagues to download the tool bar and visit each other’s websites—that this will increase your Alexa ranking, too. It’s a simple thing to do, but don’t expect dramatic results. You can also flaunt your url in Alexa forums, but the best use of your time is simply to try to get targeted visitors to your website through standard marketing channels. That is always the bottom line.
Matt Chansky provides graphic design for businesses of every shape and size, including startup businesses. To view the ample portfolios, read lengthy testimonials, follow the latest news, or view more articles you are invited to visit Raleigh Graphic Design.
Filed under Seo · Tagged with 2 Steps, Backlink Checker, Backlinks, Business Directories, Fifteen Minutes, Give, Google, Google Analytics, Hanger, Link Checker, Maintenance Plan, Meta Tag Description, Page Contents, quick, Search Engine Search, Search Steps, Seo Company, Top Ranked Websites, Tune, Tune Up, Tune Ups, Ups, Web Owner, Website
Making Social Media Work for You
November 19, 2009 by IBI · Leave a Comment
Working on the social media side of SEO isn’t as easy as it seems, and should not be used merely to get links. Firstly, it is very time consuming and secondly there is a certain way to go about it. Spamming forums or blog comment boxes with “I agree!” type comments isn’t exactly giving you or your company a good reputation, nor will it earn you any traffic.
I am going to touch on 5 social media practises: forums, social bookmarking, blogging, article submission and social networking sites. Not everyone will agree that all of these topics fall into social media, and that’s fine. The way I see it, all of these topics deal directly with people and therefore fall into the social media category. But enough of that and on to the subject at hand.
1. Forums
Forums are a great source of information. You will find a wide range of expertise on the subject matter of your choice, from beginners to gurus, and all levels of people use forums to share their opinions and knowledge.
Generally, there are a few things that you need to remember when using forums:
- You may only be using them to try and find information but they are a great way to get your brand out there and get some backlinks – that doesn’t mean you should spam them with replies or threads that don’t really contribute or are merely for advertising purposes. Start threads that will entice people to reply or click the link in your signature, when you reply, reply with something helpful. Ask your own questions. Using forums in this way builds a good reputation for you and your brand, earning traffic as well as links. If you spam the sites people won’t give your contributions a second glance and you may even get banned.
- You should read the rules for the forums that you join, that way there is less chance of you being banned for something you might not have known you were doing that is wrong.
- If you do have links to your websites in your signature, try not to list more than 3 otherwise it looks spammy. I’m more inclined to only list 1 as it is more “authentic” but most forums suggest no more than 3.
- The most important thing to remember is that it’s not just about getting the links, this is a good opportunity to find regular traffic and learn new things, make it count.
Some good forums are webmaster-talk.com, www.irishwebmasterforum.com and webproworld.com.
2. Social bookmarking
This is another good way to get links and if you use it, the right kind of traffic too. Social bookmarking is simply telling bookmarking sites that you like certain articles or stories, and sharing those articles with other members when you submit them. You can vote on stories that you like or don’t like and leave reviews.
Of course you can submit your own blog posts or article submissions, but if people see only submissions relating to your site, you could lose valuable traffic because you look like you are spamming the sites.
There is no “trick” to using this kind of social media – all you have to do is not “pretend” to look authentic…but actually be authentic. You will receive worthwhile traffic and build a good reputation this way. Submit interesting articles you read, or blog posts you find funny, include a profile picture…do anything a real user would do – because that is what you should be. There is no quick fix. You need to act like a human in order to receive human interaction with your site.
Some sites you can use are StumbleUpon, Digg and Sphinn.
3. Blogging
By owning a blog you get to share your thoughts, ideas and business with a huge audience. If your content is useful enough you will get links and loyal followers too.
The trick here is to not make the blog about you, make it about your audience. If you have specials running, sure, share it with them…but don’t make your entire blog about specials your company is running. That will encourage…nothing. No links, no loyal followers and no comments.
Make your content relevant and interesting to read. Comment on other blogs you find interesting too – people read those comments and you may get some extra traffic if you contribute something worthwhile, maybe even a link from the blogger whose post you are commenting on – if you get their attention. Interaction is key to making your blog successful.
Other ways of getting more traffic and links in this social media category is by guest posting on other blogs and sponsoring competitions (you will earn links from the bloggers running those competitions etc).
Some good blogs for SEO are mattcutts.com/blog, seobook.com, seo-scoop.com and www.interleado.com/blog.
4. Article submission
There are many online article submission sites you can use to showcase your articles. As with blogging, if they are interesting and helpful enough, they will earn you links and traffic.
Most of these social media sites require an article length of around 500 words – this is to help to ensure that the articles that are submitted are worthwhile reading. As with the other mentioned social media categories, making an article all about a special you are running won’t earn you anything and will probably not be published – most sites have a waiting period of up to 7 days so that the articles can be reviewed.
There are many free article submission sites online such as eZineArticles and ArticleBase. You will be able to find lists of these sites on forums and in blogs – all you have to do is search.
5. Social networking sites
These sites put you in touch with people of similar interests. You are able to create groups that you can send updates to, network with other members and on some sites post articles that the members of the groups may find interesting. Some examples are LinkedIn, Twitter and Facebook.
The thing to remember with social media is that pretending to be involved isn’t enough to earn you the traffic you need. If you are interested, people will be interested in you – show them your interest. Let your audience know that you have opinions and knowledge to share, or questions to ask.
More importantly – make sure your business will benefit from this aspect of SEO as it is time consuming and hard work needs to be put in. Articles and blog posts need to be optimised for the search engines, profiles needs to be created, forums and blogs need to be checked and contributed to. But what’s anything without a little hard work?
Leila works for an SEO company named Interleado and specialises in SEO analysis. Any information published is learnt from toiling over the many many resources out there and taking out what is needed to share. If any additional information is required about this article, the SEO analysis software Interleado provides or anything else related to Internet Marketing, you can contact her at leila@interleado.com or visit http://www.interleado.com. All articles are originally written by Leila and may not be copied.
Filed under Social Media · Tagged with Advertising, Article Submission, Backlinks, Boxes, Forums, Good Reputation, Great Source, Gurus, Hand 1, Making, Media, Media Category, Reply, Second Glance, Signature, Social, Social Networking Sites, Source Of Information, Spam, Subject Matter, Threads, Traffic, Type Comments, Work