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How Can CPA Advertising Help Your Business?
December 14, 2009 by IBI · Leave a Comment
Online advertising has become a very popular way for both small and large businesses to promote their goods and services. Advertising your business online can help you reach large numbers of potential customers and is usually an effective way for you to increase your sales.
One type of online advertising is Cost Per Action, or CPA advertising. This is also sometimes referred to as Pay Per Action, or PPA, advertising. Your business’s cost for this method of advertising is determined by how many times Web site visitors follow through with a particular action. In other words, your advertising cost is directly related to activities your advertisement viewers complete.
You are the one that will determine the actions that lead to your advertising costs. Depending on your type of business, a required action could be designated as submitting a form for product or service information, registration with your Web site, or purchasing a product or service from your business. You can choose one or more actions that will be the basis for your advertising costs. The various actions carry different advertising charges. You can adjust the required actions to accommodate your advertising needs and budget.
Cost Per Action advertising is the preferred method of online advertising for many businesses. You will only be charged for advertising when Web site visitors click on your online ad, connect to your Web site, and then perform a specific action that indicates they are interested in your product or service. Many times, potential customers will click on an interesting ad, review the business’s Web site, and then decide they are not really interested in what the business has to offer.
With Cost Per Action advertising, you can have an unlimited number of people connect to your Web site through your online ad, but you will only pay advertising costs for the number of people that actually follow through with a desired action, such as placing an order for goods or services.
Another advantage of Cost Per Action advertising is that you will be directed to potential customers that have a genuine interest in your specific product or service.
Most Web site visitors will not take the time to fill out a registration or information request form unless they think it will be to their advantage to do so. Visitors who honestly feel your business can benefit them in some way will fill out your Web site forms, and you will be able to gather a good collection of potential customer names.
You will be able to focus your attention on these visitors, without wasting your time, effort and money on visitors that viewed your site but are not sincerely interested in what your business offers.
Cost Per Action advertising is a bit more costly than other types of online advertising, but it may be easier on your advertising budget in the long run. You will only be paying charges according to the number of visitors that actually complete specific actions instead of according to the total number of visitors that view your advertisement.
It may or may not work for you based on what you’re advertising but it’s definitely worth researching it more.
Benefits of Aerial Advertising
November 22, 2009 by IBI · Leave a Comment
Although business owners might not think of aerial advertising when planning their annual advertising budget, they should.
There are many distinct advantages to using airplane advertising. In many cases, the advantage of using plane advertising over more “traditional” advertising mediums is quite significant.
When planning an advertising budget, business owners should consider the distinct advantages of using aerial advertising as a medium to get a message across. The return on the initial investment could be significant.
Some of the benefits include:
Cost savings
First, aerial advertising is cost effective. You can easily reach thousands of people in a small period of time. You don’t have to assume they’ll watch the commercial and not flip the channel. You can be assured that when airplane messages appear, they will look skyward and pay attention to the advertisement that’s passing over.
That means there is no money wasted on advertising that won’t be read or paid attention to. In fact, it’s estimated that plane advertising costs about 50 cents per thousand people. No matter the deal offered by a radio station or a newspaper, it’s hard to beat the return on the aerial advertising dollar. Cost effective it is.
Novelty
It’s unusual and provides a break from the usual. People pay attention to aerial advertising, likely because it’s not something you see often. When they are laying in the sun on the beach on a lazy July day, they look skyward when airplane messages appear.
In addition, that novelty leads to memory. That is, people remember the aerial adds they see more than they remember other types of advertising. This is partly due to the novelty – they stop and say “hey, look at that plane and the banner!” – But it’s also the attention the banners garner. Studies show that people will generally watch the aerial advertising as is passes over and will continue to watch it until it disappears from sight. That’s a solid block of time where the intended audience is focusing on the advertiser’s message.
Non intrusive
To get the message across, advertisers who use banner towing aren’t intruding on people’s homes, their living room tables or their cars. They are simply providing a message that’s flown over the beach, or an event or other gathering.
People don’t feel as if their privacy, opinions or personal reading has been invaded. This advertising actually does something that most advertising can’t do – provide a welcome distraction, entertainment and a novel thing to talk about.
Increase ad recall
People remember aerial advertising more than any other advertising medium. Studies have shown that when questioned, 77% of the people who had just seen airplane advertising remembered what was being advertised on the banner. Another 67% could remember what was being advertised.
These numbers are far greater than the response to other kinds of advertising like radio and print ads.
All of these benefits add up to one great benefit – better use of your advertising dollar and a better return on that dollar.
Aerial Advertising services are available from companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising is one of the companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.
Michael Arnold is the Director of Arnold Aerial Advertising Inc. www.arnoldaerial.com/ .They conduct all forms of Aerial Advertising: NASCAR,Indy Car,Spring Break,Concerts, Conventions, Rush Hour Traffic,Football,Baseball,State Fairs,all Beaches,Parades,Cruise Lines,etc. and produce the custom banners as well. Arnold Aerial Advertising is one of the many companies that provide such services.
Should Free Website Advertising Replace Your PPC Advertising
November 22, 2009 by IBI · Leave a Comment
Many online marketers, both new and experienced, have used ppc advertising to advertise their website businesses.
PPC advertising; also known as pay per click advertising or ppc search marketing, has the potential to bring INSTANT traffic to your website.
Additionally, if you only wanted to advertise your brand online, then ppc advertising can allow you to publicize your brand or promote your business name on the Internet, often at little or no cost.
Many a time, however, internet marketing practitioners will encounter problems with their search marketing or ppc advertising campaigns.
An online marketer like you and I could potentially spend large amounts of money on ppc advertising, but yet not make any sales or generate targeted online leads. Some of us may remember watching the number of clicks and our ppc advertising costs rising continually but without having made any sales or acquired many email leads.
What could be worse is that you could end up getting jaded or disillusioned with ppc advertising methods and stop using them completely.
Certainly, setting up an effective ppc advertising campaign may well require a fair amount of time and effort, sometimes over multiple attempts of trial and error.
If you have tried ppc advertising, then you can probably remember all the keyword research, the webpages, tracking codes, keyword tracking systems, website analytics that you had to prepare and monitor?
As an online business owner doing your own website marketing, you would probably want the biggest website advertising “bang” for your buck.
Now, enter the free website advertising methods and techniques, which are also options that you can consider as alternatives to ppc advertising.
Naturally, if you wanted to replace ppc advertising with free website advertising, you will need to learn how to apply online advertising and Internet marketing techniques like:
1) article marketing
2) marketing with online videos
3) using your own website blogs as a form of free website advertising
4) applying web 2.0 website advertising techniques to drive traffic to your website
Also, let’s not forget that you have the choice of doing forum posts, blog comments, and joint venture marketing, all of which can be very effective as methods of free website advertising.
Given the many choices for advertising your website for free, should you then choose to replace your existing ppc advertising with free website advertising?
Perhaps, one possible approach is this — If you are not getting the ppc advertising results you want, then you can continue to learn the methods of ppc advertising, refine your techniques, and improve your pay per click advertising skills.
Meanwhile, it would certainly be a good idea for you to start learning and applying one or two other techniques in free website advertising.
The additional effort that you put into free website advertising will actually complement or supplement your existing ppc advertising efforts.
In other words, you can increase website traffic using free methods to advertise your website while you continue to market with and learn about ppc advertising.
Suppose you are doing pretty well and making a profit with ppc advertising. If this is the case, great job!
Why not also apply some of the many techniques that are available to you for getting free traffic to your website.
At the end of the day, a good internet marketing strategy to adopt might be to have several effective and consistent website traffic streams that will send visitors to your site.
Traffic to your websites could and should come from both free and paid website advertising sources. This approach ensures recurrent traffic to your website from a variety of advertising media and methods and will allow you to stay profitable while you make money online.
Discover how you can get FREE Website Advertising to add to your current Website Advertising & Promotion strategy, Visit Free Website Advertising Now!
Useful Tips and Forms of Advertising
November 21, 2009 by IBI · Leave a Comment
The main aim of advertisers is to communicate and influence the prospective customers to buy a particular brand’s product. Often they also advertise in order to improve the brand image. For this purposes every major medium and advertising tool is used to deliver their message. Some of the key mediums like television, radio, cinema, magazines, newspapers, video games, the Internet and billboards are used extensively.
Commonly, advertisements are seen on carts, airport, on the sides of buses, buss shelters, etc. Advertisements are cleverly placed at places where viewers can easily and regularly access visual, audio and printed information.
Mentioned below are some forms of advertising:
Advocacy Advertising: This type of advertising is done mainly for economic, political, or social issues. Advocate Advertising can be in the form of advertisement, message, or public communication. The aim of advertising through this medium is planned campaign to convince public and form their opinion on a specific issue.
Comparative Advertising: Comparative advertising works on comparison. One brand is directly or indirectly compared with another or even more conflicting brands. Major industries like airlines and automobile manufacturers these days use this technique.
Cooperative Advertising: Sharing is the key component here. Two parties share their advertising costs in this type of advertising.
Direct-Mail Advertising: Emails, catalogues, flyers, letters, and postcards are just a few of the direct-mail advertising options available. A lot of personal details are required to be known for this type of advertising.
Outdoor Advertising: Billboards, wraps on the side of buildings, etc fall in the category of outdoor advertising. Outdoor advertising is extremely effective if implemented on busy located areas where a lot of travelers come and can buy the product from nearby.
Product Advertising: In this type of advertising, no selling of a specific product is done.
Point-of-Purchase Advertising: Incentives play a major role in this type. Promotional items like package and its presentation is done in a manner to attract customers so that they purchase the product.
Some useful Tips on Advertising:
. Consistency: The message of the ad should be delivered in a constant way. Even style of business cards, letterheads of the company, envelops, etc should be standardized and not change often.
. Tools: Billboard ads can have the maximum impact when implemented with the right medium like TV, radio, newspapers, etc.
. Promotion: Focus should be on the benefits of the products rather than the features as it connects with the consumer’s emotional satisfaction.
M/s TDI International India Limited, was established in 1986 and has since then been actively involved in undertaking a variety of services at Airports in India specially “Advertising Rights”. Over the years, TDI and Airport Advertising in India have become Synonymous.TDI International India Ltd is a leading advertising company providing airport advertising, internet advertising, ooh advertising, Delhi metro advertising corporation(DMRC) advertising, mobile advertising and digital display advertising.
Types Of Advertisement Appeals
November 20, 2009 by IBI · Leave a Comment
Whether you are promoting or campaigning (or marketing) your merchandise or service, your offer to the customer should be interesting enough to stimulate a want to take an action.But remember, your internet site has to be effective enough to exchange this traffic into orders if you desire to regain the price of the promoting. With so many options in advertising, from the traditional newspapers and magazines to radios and television to the modern phenomenon of the Internet and SMS advertising, how does one recognize what is best for the product. Advertising secrets Either way, if you truly want to succeed in this challenging world of business, you require to always use a series of promoting secrets that most people are not using. And one of the best secrets he told me — which sounds truly apparent, but is still a secret to most people — is when you’re looking at purchasing newspaper advertising, one of the things you should do is make a kinship with a representative. In that case, all the marketing and advertising secrets in the world won’t help you. You Can Discover Solid World Step-by-Step Advertising & Selling “Secrets” That Will Get You Outcomes and Show You How To Succeed Absolutely… Advertising prices They are hurting the consumers who are legit in higher fees and admin costs due to fake advertising sites, laying claim to be great qualified lead generators. Some special magazines are really well placed to sell their perfumes their advertising space costs them nothing. Plus you save on advertising costs, and the accumulated activity to your website helps your search engine rating. The reasons these brands must charge more money is to cover their big advertising and marketing costs. If you need to keep overhead costs low, steer clear of costly adverts for the Yellow Pages, promoting in voucher packs, or advertising in huge newspapers. Advertising bureaus While the advertisement spoof site is fun and causes a lot of chatter in the forums and blogs, it points to a practical issue and a glaring shortcoming in online work by numerous promoting agencies. We must use ways that make existing media much more effective; they do exist but have been totally ignored by Advertising Agencies. Now some agencies do understand the balance between the greater merchandising picture and the narrow, targeted advertising scope. New Theories With the advent of additional nets, special software suites have been developed specifically for advertisement authorities. Promoting hints Unlike the Internet and other kinds of “new media” which seem to change every day (creating a constant need for bigger and better marketing strategies), newspaper advertising hasn’t varied much in the past 25 years, meaning the tips and proficiencies that follow have proven themselves to work over and over again. It’s easy to pick out the advantages of pay per click advertisement, but before jumping head first into the PPC field, review the following tips:1) Be aware of the conflicts between Google and Overture is the superior search engine at the moment, but their reach never passes their grasp. If you are fighting to build your business and not making the results you want, sign up for the Notable News for FREE Advertisement and Selling tips or contact Nancy and her team to work with you to ramp up your results. Advertisement and Marketing Methods and Tips: Direct mailing Regional ads in the newspaper Online ads Community bulletin boards Ads in the telephone directory Essential Equipment: A proprietary cleaning solution based on Ultrasonic technology, sheeting agent(to dry the blinds), renting or purchasing a specialized cleaning machine. *For some more essential tips and ideas on prosperous networking and advertising visit your local library and check out “Endless Referrals” by Bob Burg which presents how true networking should be done and many special concepts of successfully marketing your business. Ezine advertisement The truth is that you can burn through thousands of bucks in ezine advertisement without ever turning a single sale. Some folks concur that ezine advertising is one of, if not the most effective way to build your business. In dollars (ezine advertising) or in time (writing solid original articles. Content Distribution and Ezine Advertisement For a budget conscious online business the greatest ways of web promotion are distributing content and ezine advertising. Unlike ezine advertising or article marketing or even a well-placed classified ad, PPC works every day, day in and day out.
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Effective Advertising at the Lowest Possible Cost
November 19, 2009 by IBI · Leave a Comment
One of the major and most successful forms of marketing is Advertisement. Therefore, choosing the right and most effective way of advertising is very important. For any form of advertisement there is a cost incurred. So, when you advertise your product or service you are restricted to your Advertising budget. Advertising costs are controllable expenses. Advertising budgets helps at determining and controlling the expense. A thorough research should be conducted before deciding the potential advertisement option suitable for your product or service to gain maximum satisfaction out of your Advertising budget.
There are different types of advertising categories under ‘offline advertising’ and ‘online advertising’. The main mediums of offline advertising are television, newspaper, billboards, radio, posters, etc. Whereas online advertising is when you advertise through Internet. When advertising your business with Internet you can save on your Advertising budget. Choosing right advertising professionals is also equally important. You should see that the advertising option you choose facilitates in cost-saving for your company’s Advertising budget when you advertise online.
When you advertise, you should calculate which advertising option is more effective for your business and which is perfect according to your Advertising budget. Calculating your quality returns including how much is to be re-invested to increase sales is very vital. Internet is one of the fastest growing advertising mediums in the age of emerging technologies. In online advertising you should be aware of the persistent competition and the fast pace at which new products are introduced. Your Advertising budget needs to last the whole assigned period of time. Select the best online advertising option that requires little initial investment. That way you can use the reward from the advertising campaign to pay for more Internet marketing.
Banners are one of the most popular forms of online advertising. They are mainly used for branding and are very effective. Statistics show that on an average, out of 20 viewings at least once the user will definitely click on a banner. Banners are a good way to stand out in the market if the Advertising budget fits the website marketing promotion. To be more effective see that you are the only banner on the page. Cost per click is another form of online advertising it is probably the most commonly use form advertising. Here you will be on the most popular search engine available and this is aimed at bringing out the best result for you. This form of advertisement is costly and needs large investment for your Advertising budget in the long term. To overcome this obstacle it is essential to know the Internet marketing, web site design and search engine optimization theories well and the way they work.
In online advertising, with the help of good website design and effective search engine optimization you can make substantial savings on your Advertising budget in the long term. Therefore, finding the right marketing agency or consultant that provides you with a successful search engine marketing campaign will economize your Advertising budget to a large extent.
Advertising is the heart of every business. The life of a business depends on advertising. Therefore, getting maximum exposure at the minimum possible cost, the Advertising budget should not be dented or compromised.
Catherine is a freelance writer. She is also a successful media consultant. For more information on Advertising Budget she recommends you to visit http://www.audinwebdesign.com
Radio Advertising Costs Demystified
November 18, 2009 by IBI · Leave a Comment
“How much should I spend on radio advertising?” “How do I know I am getting the best radio advertising rates?” “What radio stations should I advertise on?” “What are good and bad radio advertising prices?” “How many spots should I air on a radio station?”
Every day at Radio Lounge, we hear radio advertising questions such as these.
Honestly, there is so much confusion about radio advertising floating around – we can’t blame you for asking these questions. Why is advertising on the radio so mysterious? The answer is – radio advertising is not mysterious. It just helps to know how it works.
Effective radio advertising relies on two major components – the message (the radio commercial itself), and the media (that the radio spot airs on).
The Message
Let’s look first at the radio commercial itself. Before even thinking about which radio stations to air on, or how much to spend on radio advertising rates, you must think about what you are going to say in your radio ad. For this article, we are assuming that all call centers, fulfillments, websites, etc. lead generation, and sales closing processes have been put in place by you, the advertiser. Creating a radio commercial that helps drive traffic is extremely important to the advertising process.
The advertising industry is full of voice talents, radio personalities, DJ’s and others, all claiming to create radio commercials. Be careful here. When entering the arena of radio commercial production, look for a radio advertising agency that has experience and a track record of successful ad campaigns. Anyone can create a radio ad, but not everyone can create a radio ad that pulls traffic. Some radio stations provide free radio commercials if you advertise on their station. Most of these free commercials are never based on strategy and are just one of several dozen commercials that have to be created by an overworked radio production person in a five to fifteen minute window of time. Remember, you usually get what you pay for.
The most effective radio commercials are built on a solid, proven strategy. The copy is written using time tested formulas that maximize potential response. The talent is handpicked to best connect with the end user and the production is based upon clear, quality, and easy to absorb audio.
So…what does the radio commercial production process cost? The majority of radio commercials that work best usually fall into the $500 to $1000 price range. There are always exceptions to the rule (lots of revisions to copy or audio, additional voice talents, celebrity endorsements, etc.) but this figure generally covers development of a solid strategy, copy from experienced copywriters, performance by high caliber voice talents, and the highest quality production services.
The Media
For many with questions about radio advertising rates, and radio station prices, here is where the mystery begins. We will try to simplify the mystery of radio media buying as much as we can in this small amount of space.
A good radio advertising buy focuses on a few different things:
* Finding the best radio stations in a market that match your customer’s demographics (age, gender, income level, etc.) and psychographics (interests, beliefs, hobbies, personality traits, etc.).
* Finding the dayparts that best reach your target customer. Mornings? Middays? Afternoons?
* Selecting the top radio stations that most efficiently reach the highest potential customers, the right number of times (defined as frequency), for the least amount of money
Usually, when researching radio advertising costs, many potential radio advertisers have a pretty good idea of the first two points. However, when it comes down to finding the best station (or stations) at the best price, the radio advertising process becomes a little more challenging.
Here is how we tackle the process at Radio Lounge and determine how much to spend on radio advertising costs. Within the market you want to advertise in, we find the radio stations that have the best potential to reach your target customer. This is based on the formats of the radio stations. Urban Hip-hop stations will target different demographics than a News/Talk, or Soft Rock station. After we select a group of radio stations, we contact those stations to let them know we are thinking about advertising on their radio station. We ask for specific data from the radio stations called “rankers”. This is ratings data that most radio stations can provide based on specific requirements we have requested. From this point, we have a good idea which stations perform the best in our target demographics.
Once we have narrowed down the radio stations to just a few that will effectively reach our target customer, we then request a proposal based on certain criteria – dayparts, frequency goals, etc. From these proposals, we can see who reaches the target audience most efficiently – using tools like Cost Per Point (ratio of spot rate to ratings percentage), Cost Per Thousand (ratio of spot rate to audience category totals), etc. If a radio station is not competitive, we will often ask the station to resubmit a more competitive proposal. But, how will we know if all of the station’s radio advertising rates are too high. Radio Lounge has access to data that allows us to compare proposals against historical figures to determine if radio station prices are in line with market averages. We negotiate, and help execute the purchase.
Great…but what does this cost? It depends on the size of the market you wish to advertise in as determined by Arbitron (the radio ratings services). Radio advertising rates can be as high as $800 per 60 spots in a top market like New York City, or as low as $3 per 60 spots in Kerrville, TX. How will you know what to spend?
Here’s a valuable system we have used from our history of working with radio advertising rates. The system is based on a solid branding schedule that may run one spot per day in the morning drive, one per day at midday, and one per day in the afternoon drive – Monday through to Friday, and two spots on Saturday and Sunday. That’s nineteen spots a week at sticker price. This type of schedule is good for achieving a desired frequency level of three (meaning the average listener to a station will hear the radio commercial at least three times). Under these broad assumptions, you can use the following chart as a rough guide to budgeting your radio advertising campaign.*
*Note, these are gross rates and do not include production costs or agency discounts. These are market averages for the standard radio schedule mentioned above, actual costs may vary. Different combinations of dayparts on different stations may cost much less.
* Markets 1 -5 (ex: New York City, Los Angeles, Chicago, etc.)
Expect to pay from $4000 to $8000 per week/per station for a top performing station.
* Markets 6 – 20 (ex: Dallas/Ft.Worth, Houston, Phoenix, San Diego, etc.)
Expect to pay from $2000 to $5000 per week/per station for a top performing station.
* Markets 21 – 50 (ex: Denver, Cleveland, Kansas City, etc.)
Expect to pay from $1000 to $3000 per week/per station for a top performing station.
* Markets 51- 150 (ex: Akron, Syracuse, Baton Rouge, etc.)
Expect to pay from $800 to $2000 per week/per station for a top performing station.
* Markets 150+ (ex: Myrtle Beach SC, Green Bay, Topeka, etc.)
Expect to pay from $500 to $1500 per week/per station for a top performing station.
You may be saying, “Wow! That can be expensive”. Relax, these are standards and radio advertising schedules come in all shapes and sizes. Sometimes, schedules are smaller depending on advertising goals and objectives. However, we do recommend that you are able to commit to the range of minimums.
Leftovers?
Notice we have not mentioned remnant radio advertising here at all. Remnant advertising is the practice of buying unused inventory at deep discounts. Remnant advertising success exists more in theory than in practice. However, this is not to say that there are not advertisers who are having success with remnant advertising. If, and when, remnant advertising falls into your lap, we suggest you look into it. However, basing your entire radio ad campaign on remnant advertising may be shooting yourself in the foot. With the exception of a few times a year, most top performing radio stations do not have that much unsold inventory. Often, the largest advertisers have contracts that guarantee so many low cost/no cost spots that have to run. The reality is that if large advertisers (with the big dollar schedule) need their spots to run, or if another advertiser pays just one penny more than you did for your remnant spots – bump! You just got bumped off the air that day. You may pay for twenty spots and only get two that air. The stations will make it up to you, but what if you were counting on that advertising to drive sales. Or better yet, in the age of consolidated radio groups your remnant advertising might run on the third to the last rated station in the market. The result is NO RESULT and you have just wasted money for nothing. We really do believe that when it comes to radio advertising YOU TRULY DO GET WHAT YOU PAY FOR.
Now that radio advertising rates have been explained, you may ask the question, how long should I advertise? The type of radio advertising helps define the length of a campaign. Advertising for an event? We recommend shorter, more compact schedules to create buzz leading up to the event or launch. Branding a product? Often, long term schedules with a bit of breathing room work best. Maybe even flighting could work (on two weeks, off two weeks). Most of the time, the two things that will determine how long to run a radio advertising campaign will be advertiser goals (traffic numbers), and external factors such as sales cycles. Oh yeah, and usually budget affects the length of the campaign. It is not desired, but that’s reality.
The Total Cost
You may be thinking, “So if I want to run a spot on three top Houston radio stations, I should expect to pay $1000 for a commercial, plus $3000 per week per station…that’s $10,000 for one week’s worth of advertising!” That’s true, and may be just what it takes to reach over half a million potential well targeted customers. The real question is, “How much money can you make off half a million potential targeted customers?” Is it more than $10,000 a week? $40,000 a month? These are questions to ask yourself, because in the world of advertising, that is pretty good traffic.
It works even better when you let Radio Lounge reduce that cost even further. What if Radio Lounge was able to get you a great radio advertising schedule by providing an instant discount ABOVE the negotiated lowest radio station price?
Launch Your Radio Advertising Campaign
You may still have many questions about radio advertising. That’s why we are here. We want to help you get the biggest bang for the radio advertising buck. Radio Lounge has worked with thousands of radio advertising campaigns. We know what works and what does not. Let Radio Lounge help you with all facets of strategic development, creative development, copywriting, production, media planning, media negotiation, and monitoring of your radio advertising campaign.
Call for a free consultation. Toll free 1-866-4-AUDIO-9…that’s 1-866-428-3469.
Let Radio Lounge help you drive traffic with powerful radio advertising solutions.
http://www.radioloungeusa.com
M. Bruce Abbott is Creative Director/Partner of Radio Lounge, a direct response radio advertising agency. If you are thinking about advertising on the radio, let the experienced direct response radio advertising professionals at Radio Lounge make your campaign a success. Call us for a free consultation. No pressure, just friendly people who love to help companies succeed with their advertising on the radio. Call toll free, 1-866-4-AUDIO-9. That’s 1-866-428-3469…but we would never say it like that on the radio 
OR visit www.radioloungeusa.com Remember…Direct Response Radio Advertising Works – when done right, it can achieve powerful results.
Fatter Affiliate Checks – Show Me the Money!
November 12, 2009 by IBI · Leave a Comment
One of the frustrations that beginning affiliate marketers encounter when they try to make money online is the slow rate at which money seems to dribble in, if at all. Checks may be only a few dollars in the beginning, if indeed a check actually shows up at all. The promised income just seems to come in dribs and drabs, not matter how diligent your effort. Companies that promise millions, send checks worth only pennies. How do you earn money online? Why can’t I make money fast? Why can’t I make money now?
Alas, the problem often is apparent at the outset in that many programs are free to sign up for. And there’s the problem. The free program that so excited you is not too hard to market to others. It’s free and people like free. But, unfortunately, if nobody is paying for product, there just isn’t going to be any income to generate profits. (Sometimes, the affiliate marketing company may have monetized the proposition some other waysuch as membership fees, advertising costs or course materials.)
Everyone loves free stuff. It’s a fact of life. And an offer of free membership in an affiliate opportunity is a great way to encourage new prospects to have a look-see to judge the value of your business proposition for themselves. And if the affiliates like what they see, they will more than likely consider a product purchase or upgrade.
Well, all of this takes time. Human nature is to procrastinate. And many people like to make their home business decisions slowly and carefully. While your prospects mull things over, your checks continue to be small, and business growth will be slow.. (Would it be better to start a type at home business?)
But isn’t that the nature of the affiliate marketing beast? Get rich SLOW? Multilevel pay plans take time to roll out and realize their potential. You have hopefully tried out the product line yourself through product purchases, so that you have by now become absolutely convinced to its value. The greater your faith and conviction in the value of your product (you did select a valuable product to be associated with in the first place, didn’t you?), the more your prospect is going to trust you and hopefully decide that you are worthy of more of his time and product purchase.
Affiliate marketing is wonderful in that you usually start with ready-made materials. That means you don’t have to hire an expensive design team and technicians in the beginning. You don’t need to enlist talented artists to prepare website layout and design. No bookkeepers or accountants to make sure the money goes where it should.
Multiple streams of income are not uncommon in many programs, and expert advice is often available from others who have succeeded with the program. Often there are free e-books and guides at hand, perhaps even some your can brand with your own affiliate ID for distribution.
Eventually, though, you’ll want to promote your affiliate opportunity in your own way with your own unique materialswhether via website or blogging or e-zine, and as you do so, the money will find its way to you. You’ll have to stop complaining about HTML and actually learn a few simple codes. You’ll do what you need to do to get your site up and running.
After all, if all the affiliate company needed to do was to launch a big advertising campaign using its own ads, it could do that without you and just keep the profits, couldn’t it? True, your participation permits them to uncover markets and resources they probably never would have. But, for you to really make big money, though, you must show some additional value and worth to the company. You must show how your unique skills can contribute to the marketing of their product.
You may purchase website visits and e-zine advertisements. You may participate in traffic exchanges and link exchanges. You may get a Wordpress blog up and running. Blog make money online ideas. Develop make money online forums. You’ll find that lead capture pages and an autoresponder are invaluable. You may decide that expert SEO and finding a ghostwriting is the way to go. You must somehow develop your own unique online content, though, so the search engines will find your own special corner of the internet and reward you with that key to online success-TRAFFIC. All of these things can be slow to do in the beginning, especially with limited experience and budget, so naturally dollars trickle in slowly as well.
But then, one day a surprise. Through testing, you have stumbled upon an ad or resource that works! Your check is bigger than you were expecting. Your affiliate program has recognized your worth. Some new prospects have decided that your opportunity does indeed deliver on its promises. You have taught them to succeed with your program and now make money teaching online. In fact, it is just the sort of program that has value for them and will work for them, too, they believe. You have found a source of more new prospects who are interested, too!
It is at that point that you recognize that you are doing something right. You have found out how to make money online free! And that if you continue to do more of the same, the checks have the potential to continue, and yes, to grow fat!
And fat affiliate checks open up a world of opportunity-more money for more advertisements (why not try offline ads?), more pay-per-click purchases, more co-op participation, and so on. The monster just seems to grow bigger and bigger, with only modest effort. Simple budgeting is the key to it all.
Ever seen a big fat affiliate “cash cow” monster check grow fatter still?
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Not All Website Traffic Is Created Equal
October 29, 2009 by IBI · Leave a Comment
If you have a website, then you will understand the need for consistent and growing website traffic. However, it is easy to be active in traffic building strategies that are ineffective. Not all traffic is created equal. Therefore, you need to be constantly monitoring the effectiveness of your traffic building strategies.
There are many different types of online businesses and their websites will have distinctly different focuses and flavors. For example, the purpose of many websites is to make direct sales while the aim of others is to create brand awareness. However, one of the most effective uses of a website is to capture leads onto a subscriber list which can be used for future marketing purposes. Irrespective of the purpose of your website, it is important that your conversion rate from visits meets your reasonable expectations.
Some traffic building strategies can be clearly differentiated. For example, Pay Per Click (PPC) advertisements for a content network tend to be much cheaper than those for a search network. Pay per click ads for a content network appear on websites as opposed to search results pages.
The reason for the different pricing is that the search network PPC ads are targeted. They show up when people search for particular terms. The content network ads, on the other hand, appear on websites which have related content, however they are often viewed by browsers seeking free information and are therefore less effective. Obviously, the higher conversion rates resulting from search network PPC ads increase demand and therefore prices.
Unfortunately, paid advertising campaigns can be expensive. Even successful campaigns resulting in substantial sales can ultimately be unprofitable due to high advertising costs. However, it is possible to use free, targeted marketing strategies such as search engine optimization which aims for free search engine listings. It is difficult to attract high volumes of traffic by using SEO. You need to be listed on the first few pages of major search engines for popular keyword searches. It can take a lot of time and effort to implement search engine strategies to achieve this.
A way to minimize the cost of pay per click advertising while still gaining the benefit of targeted marketing is to bid on less competitive keywords. These tend to generate less traffic, but overall you can build traffic substantially by using a combination of lower cost keywords. Misspelled popular keywords can also be purchased with great effect.
Other free targeted traffic building strategies that tend to be very effective are article marketing, creating partnerships and email marketing to subscriber lists. Most importantly, you must avoid high cost traffic building strategies that do not convert to sales.
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4 Simple & Economical Ways to Generate Website Traffic
October 29, 2009 by IBI · Leave a Comment
One of the biggest challenges facing web-based businesses is trying to generate website traffic. Advertising on the web can be costly. For some small businesses, advertising costs can eat up a large chunk of profits. Some website owners find it too cost-prohibitive, especially in the beginning stages of a business. However, not to worry, there are a number of ways to generate website traffic for free. In fact, the opportunities for free advertising are almost unlimited.
Here are 4 of the best ways to generate free traffic:
1) Writing and distributing articles. There are a few benefits to writing, posting, and distributing quality articles. Firstly, generating traffic via search engines is free. Search engines level the playing field and allow every website owner an equal chance at garnering web traffic. The trick is posting articles that are rich in keywords that are relevant to your website. Secondly, the Internet is rife with article distribution sites. You can write keyword rich articles containing links to your site and then distribute them to article distribution sites. Your article(s) is then made available for anyone on the web to post for free on their own web pages. This means your link(s) is being posted all over the Internet. Not only does this drive readers to your website, it boosts your Page Rank, which also serves to increase your web traffic.
2) Social bookmarking. Although these sites are fairly low traffic, this makes them economical to use. It works similarly to the bookmarking feature on your browser’s toolbar. The main difference is that using a social bookmarking site allows other Internet users to see your bookmarks. You can create an account with one or more of the many social bookmarking sites on the web. Then you bookmark pages from your site. You can add your own tags to each bookmark. This allows users to see what a particular bookmarked page is about with one glance. Most sites allow you to use multiple tags for each bookmark. When a user wants to find a page related to a particular topic, he can search through tags to locate relevant pages. For example, if your site promotes pet products, you can tag your pages accordingly. Users looking for pet products will be directed to the corresponding page according to your tags.
3) Ezine advertising. Contributing to an ezine is another way to lure free traffic to your website. Ezines, the cyber equivalent of printed magazines, usually focus on a specific niche or interest. By contributing to an ezine that is devoted to the area of your business, you target web surfers with an interest in your product/service.
4) Join an online forum. This is another great way to target the specific types of customers who might be interested in your services/products. There are thousands of these on the web devoted to a variety of subjects. There are also online forums which are social in nature but may have sub-forums related to your business. Joining an online forum related to your business expertise allows you to discuss topics of relevance with others who have similar interests. You can post intelligent comments on a subject to establish your expertise. In your signature line you can leave links to your site. This will also boosts your Page Rank and helps with search engine optimization.
Below are just a few active forums on internet marketing niche which you can join :-
* Warrior Forum – #1 Marketing Forum Since 1997
* Digital Point – The Webmaster Forum
* Associateprograms – Affiliate Marketing Forum
* Moneymakergroup – Forum About Making Money
* Site-reference.com – Forum on Internet Marketing, SEO Techniques & Tips
Some website owners feel overwhelmed with the task of submitting to Ezines or trying to find relevant online forums. However, just a few hours of work can actually lead to a big payoff when it comes to driving free traffic to your website. In fact, you may find that you end up creating a snowball effect: the more links that you post, the more people that will find your site. At the same time, the more links that you post, the easier it is for the search engines to find your site. The quicker the search engines find your pages, the faster they’ll be indexed and ranked. Once you’re ranked, you’ll be exposed to even higher numbers of potential visitors and customers. The potential for web traffic is nearly limitless.
Carol Oon is an internet marketer who writes articles on Affiliate Marketing strategies. For more tips and free resources, you can visit her blog at http://inet-affiliate-secrets.blogspot.com. Please feel free to distribute this article in any form as long as you include this resource box.
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