Choosing Affiliate Products to Increase Profits

November 18, 2009 by IBI · Leave a Comment 

When starting a new online business selling affiliate products, there are several common mistakes committed by the people that produce disastrous results. As a result, these people fail and they give up on the idea of making money online in this way. However, it doesn’t have to be this way. Done properly, there is incredible potential to increase profits and make big money selling affiliate products.

 

The very first cause affiliate marketing problems may be in the selection of the products you are promoting. Often, amateurs tend to pick out products that give them the highest commission on every sale. In reality, it’s not about earning high commissions in one shot. These ultra high commission payers frequently have an extremely low level of sales. It is much better to choose products that sell on a regular and consistent basis with good conversion rates.

 

It is also important to pick the products that are related to the niche of your website. So, if you have an online business that sells music, there’s no point in promoting health care products on your site! You would be much better off promoting products related to music. This strategy will increase profits and make you substantially more money in the long run.

 

In addition, many people try to promote too many products at once. They think that if one product is good, fifty products will be fantastic. Nothing could be further from the truth. This is a recipe for disaster. Instead, you are much better off by concentrating on just one or two good products. Then, as you begin to increase profits and traffic to your site, you can slowly add additional products.  

 

So, if you see yourself committing some of these mistakes, make some changes and before you know it, you’ll increase your profits and start making money! Want more information on generating profits online? Check out my new guide for all the details.

How Can I Use A Virtual Assistant To Benefit My Business?

November 6, 2009 by IBI · 2 Comments 

Outsourcing to a Virtual Assistant (outsourced employee) can increaseproductivity, reduce costs and save you and your company time. Virtual Assistants, also known as VA’s, have been around for more than 10 years and in this day and age, utilize the technology era. They are highly qualified, educated and experienced people who basically can perform all of the same skills that traditional in-house staff provides. Many VA’s are College or University educated in business and office administration with work experience in an office setting.

We recommend a simple 3 step formula for determining what duties to assign an outsourced employee. First and foremost should be revenue producing functions. Simply write a list of what they should be. These include: appointment setting, cross-selling your existing customers on additional products and services (very important), telesales to new prospective customers, follow up sales calls on old leads that never closed, email blasting to generate new leads, internet sales, sending out online newsletters to existing clients, search engine optimization, blogging, article writing, handling your social networking (Facebook, Linked-in, Twitter, etc), updating your website with fresh content and articles, there are over 50,000 free classified advertising sites on the internet other than Craigslist.org they can post these ads for your business, and much more.

Secondly, are the revenue retaining activities. These include: customer service, technical support (online and on the phone), internet “live chat” on your website, invoicing, billing, taking phone payments, collections, sending out birthday or thank you cards and gifts to clients, fulfilling client information requests and more.

Third and last, are the non-revenue producing functions. These include: book-keeping, accounting, payroll, data entry, document and contract preparation, programming, research, answering your emails and cleaning up your inbox, scheduling and managing your calendar, acting as an answering service, fulfilling information requests from prospective clients, office management, employee scheduling, presentation preparation, making travel arrangements, desktop publishing, computer training, medical/legal transcription and more.

The benefits of outsourcing to a qualified VA are plentiful. VA’s use their own equipment so there is no wear and tear on your office equipment or a need for special equipment. By outsourcing to a VA rather than hiring an in-office assistant, you will never need to pay employment insurance, vacation pay, sick pay, or contribute to retirement plans and worker’s compensation.

There is no cost for training new or existing employees; VA’s are already qualified. There is no need for extra office space; VA’s do everything off location. There’s no need to worry about in-office employees requesting time off; VA’s are available when you need them. Like you, a quality outsourcing firm understands the needs of businesses today, ensuring the success of their clients. A good outsourcing firm values each and every client; it is because of these clients that they ensure your VA’s will aid in the success of your business.

How else can outsourcing to a VA save you money? VA’s are pre-trained and experienced individuals with the ability to catch mistakes made in-office, not only saving your business money but also protecting your business reputation.

And for those in-office employees that you cannot go without, a VA can take a little of the never-ending workload or less-important projects off their shoulders to ensure you, as a successful business, maintain your quality reputation and increase employee productivity.

So the question really should be, “why didn’t I do this years ago?”

From The Minds Of Wharton
Wharton Business Foundation
www.WhartonBusinessFoundation.com
(888)4-WHARTON
info@whartonbusinessfoundation.com

Get Appointment Setters, Virtual Assistants, Telemarketers, Search Engine Marketing Specialists and more as low as $299 per month! Wharton Business Foundation is one of the foremost respected consulting firms helping companies to grow their business to the next level and beyond. With clients spanning across the nation as well as around the globe, our name has become synonymous with cutting edge expertise and timely intelligence. Though many of our clients know us for our business building experience and marketing and sales training expertise, we are quickly becoming known as the Premier Outsourcing Firm in the continental United States.

SEO Tips For Your Small Business Website

November 1, 2009 by IBI · Leave a Comment 

If you run a small business and are in the process of establishing your online presence, you will want to keep several SEO related factors in mind. Search engine optimisation is an important part in the creation of any web content because it determines the ranking of the various pages on or related to your website. For you, the small business owner, this is especially important because you are not as large as the big corporations and probably don’t have the advertising budget that some of them do to throw in to promoting yourself both on and offline.

The best part of Internet advertising is the many free opportunities that are available to raise awareness and drive traffic to your site. Below are a few SEO tips that will help get you started.

Your website design is just as important as the business itself. If you have a physical location where products are sold or services are offered and are building a website to supplement your already existing business, your site should reflect the business you currently operate. If the business will be operated solely online, your site should represent who you are and what you offer in a way that keeps it all fresh and unique. Don’t be afraid to spend money on developing your site. If you aren’t able to build it yourself, consider finding someone who can. It will be an investment that was well worth the thought and time put into it, not to mention the money.

Site usability is another important consideration. While the site should look great, it is no good to you or anyone else if it is difficult to navigate. Placement is an important part of SEO and should not be ignored. The various elements of your site should be placed in such a way that makes them both aesthetically appealing and easy to use. If people have trouble completing a purchase they will not return to look at additional products. This is why site design and usability go hand in hand.

Site hosting is another important aspect of SEO. If you can’t afford to host your site it will not go up. The good news is the prices of hosting has come down quite a bit over the last few years so it shouldn’t be difficult to find a company to do this for you. When choosing a host, you want to select a company who will keep your site up and running as well as provide you with technical support when a problem occurs. The support you receive should be immediate. You don’t want to encounter a problem with the site on Monday and not have it resolved until Friday. This would mean active and potential customers could not access it for five days which could prove to be a monumental disaster where your business is concerned. Regarding SEO, you also would not want people to find your site through search engines only to find it unavailable when they click on the link to go there. If this happens, many users would deem it out of action and would not be likely to try again.

Creating a unique site that will sell your business is important, but SEO should not be ignored. The content is just as important as the appearance because it is the main aspect that the search engines pay attention to when ranking each page. The more smoothly the site is running, the more time you will have to pay attention to optimising the content and achieving higher rankings.

Paul Son is a consultant in Vertical Leap who has immense knowledge on ppc search engine promotion, ppc, pay per click advertising.

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