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Achieving Top Search Rankings in Microsoft’s New Decision Engine Bing – DEO, SEO
December 21, 2009 by IBI · Leave a Comment
Can Microsoft compete with the search engine giant, Google? It may have looked doubtful before when looking at Microsoft’s Live Search, but things are looking good with the new release of Bing, Microsoft’s new search engine, aka “decision engine”. It was released on June 3, 2009 and has an extensive marketing campaign in place, estimated to be at nearly $100 million. Major television ads are running promoting Bing.
Bing’s simple interface with a colorful background mimics that of Google, but with a more ambiance t it. The background is always changing with hot spots that are clickable. Luckily, you can always go back to a past image and find the hot spots, in case you saw something important there. It does not make much sense to have these hot spots and they can be quite confusing, especially since they are constantly changing. There is no warning of when and where these hot spots are until you scroll over them. Then a question related to the image appears with a link to click on, usually answering the question proposed.
When comparing Bing to Google there are more similarities than dissimilarities. For starters they both have a simple interface with a large search bar in the middle of the page. They both display Images, Videos, Shopping, News, and Maps on the homepage. The difference is Google also has Gmail and Bing has travel. The big difference is that Bing has changing images, where as Google has a changing logo against a blank interface.
Bing has decided to market itself as a decision engine, rather than a search engine. What this means is that Bing incorporates eCommerce websites search bar into a fully functional search engine. Microsoft believes that searchers are ready to move beyond the search stage and Bing will help them make better decisions. The search engine results are categorized to make it easier to find results.
The decision engine has been creating tons of search engines ranking for many of my clients with a lower bounce rate than the other major search engines. Does this mean that Microsoft has succeeded with an advanced algorithm that is superior to the major three’s? Or is it a fluke that the bounce rate is visibly lower than the other search engines.
The big question is how do we optimize our websites for Bing? We all want to be ranked at the top of a new search engine, which has the potential to take on the other major search engines. It is simple, do what you do for the other major search engines. From my observations domain age plays a big role. Bing wants to see websites that are established and have been around for a long period of time.
The decision engine, Bing, seems to like websites with tons of original content on the landing pages. Make sure your page titles are keyword rich and appropriate for the subject matter. Bing loves titles with keywords searchers are using. Make sure to have a good, unique title for all your websites pages. Unlike other search engines, linking out seems to be favored. This means linking to other sites from your own site is good for ranking. This may show to Bing that your site shares useful information with its users. This is not to say reciprocal linking is good, but linking to sites that your users may deem valuable is a good idea.
Sign up for an account with Bing and manage your analytics and start a pay per click campaign with them. Their PPC rates are significantly lower than other PPC campaigns because there is not as much competition and keyword dilution occurring. In a few months to a year PPC costs will begin to mimic those of the other search engines, but for now the prices are superb.
You’ll Get Wasted on a Fitness Binge
December 21, 2009 by IBI · Leave a Comment
When was your last Fitness Binge? The last time you got so excited to get into shape that you hit the gym everyday for two weeks, cut your calorie intake in half, and vowed never to look at a donut again… At best, I’m guessing that you failed to change your body significantly (aside from a broken and battered spirit of course), at worst, you may have hurt yourself.
The official definition of a “Fitness Binge” is the act of using hyper-motivation to set unrealistic fitness goals and deadlines while neglecting to invest the proper amount of time, discipline, and commitment necessary to achieve them. This term is closely related to another endlessly repeated and rarely successful act known as the New Year’s Resolution.
Unfortunately, Fitness Binges and New Year’s Resolutions usually lead to extremely sore individuals that end up avoiding exercise and proper nutrition for another year… until the next Fitness Binge/New Year’s Resolution begins.
Fitness Binges can happen to the best of us, but with the careful planning and execution of a solid fitness and nutrition program, you can avoid this dreaded and extremely unproductive occurrence in the future.
So, why are Fitness Binges so common?
The countless quick-fix body transformation infomercials you’ve seen over the years are partly to blame for Fitness Binges. If it’s not surgery, it’s a pill. If it’s not a pill, it’s a piece of fitness equipment. If it’s not a piece of fitness equipment, it’s a crazy mindset change. And on, and on, and on…
Whatever it is, millions of advertising dollars have been spent to convince you to risk life and limb in a feeble effort to achieve something in weeks that really takes months or years.
Fitness Binges come in different time lengths. They are not limited to a couple weeks (although many people complete their Fitness Binge between January 1st and January 14th); they can last for a couple months. What makes a concerted fitness effort turn into a Fitness Binge is that it is not sustainable over a lifetime. It is a sprint, albeit a long one at times, but a sprint nonetheless (and you’re life will last longer than that).
You may be in the middle of a Fitness Binge, and not even know it!
To find out whether or not you’re in a Fitness Binge, think about how many times you had an intense workout that was 45 minutes or longer in the last two weeks. If it was 14 times, then you, my friend, are in the middle of a Fitness Binge! A sustainable fitness plan includes rest and recovery. Whether its tomorrow or 10 years from now, you will pay for the abuse at some point.
Take a step back and look at your workout and diet journal (Oh, you don’t have a journal? Strike two!), have you been progressing in weight, reps, exercise difficulty, etc? Or have you been doing the same thing day in and day out, never really moving forward? Progression is essential to increase the benefits of your fitness program; it also keeps the workouts interesting, helping you avoid a Fitness Binge due to sheer boredom.
Does your fluctuating schedule determine the amount of time you spend exercising? Maybe you don’t work as much during the summer, so you really push it at the gym. You hit some aerobic classes and then it’s straight to spin, then maybe a run in the afternoon! But wait! Fall hits and you’re slammed again, so you stop working out all together. If this sounds like you, you’re binge-tastic!
How can you turn your effort into success, rather than just a Fitness Binge?
So, you’re tired of Fitness Binges and you’re ready to commit to a real change. What do you do? Where do you start?
First and foremost, you need a workout and nutrition plan, something you will follow to the last detail as you start your new healthy lifestyle. Because breaking bad habits (like eating fast food) and practicing new ones (like exercising regularly) are so difficult, the first four weeks will be the most challenging and the most important. After the four weeks are up, you have accomplished something significant: you have turned a Fitness Binge into a real transformation. However, the key to an ultimate transformation is to keep going from there.
Following this simple list will get you on the right track to a proper body transformation:
1. Set a REAL Goal
Deciding on a goal that will give you the proper motivation is vital. It can’t just be “I want to get big!” This will only take you so far. You need concrete, specific goals with definite deadlines. “I want to bench 300lbs by February.” “I want to squat 400lbs within three months.” “I want to be 10% bodyfat by my birthday.” These are the goals that will keep you going over the long haul because they are trackable, realistic, and worthwhile.
Don’t get to crazy with it though, you can’t do everything. Choosing too many goals will pull you in too many directions. Seek and destroy. That should be your motto when it comes to your goal.
2. Ask & Answer the Right Questions Before You Start
Let’s take the goal of achieving 10% bodyfat for example. What exactly will you need to do to achieve this goal? How many calories should you be eating? How much should you be working out? What type of training is the best for you given your current fitness level, equipment, etc? These are just a few of the questions you should be asking and answering before you start. You don’t have to know everything (because you will learn more as you progress), but you need to know enough to ensure that you are heading in the right direction. Find the best ways to get down to 10% bodyfat and don’t stop until you do.
So what’s the easiest way to find the information you need? Talk to professionals in your area or online and find a plan that works for you. Buy books and read articles. Voraciously attack every piece of learning material you can. Soak it all in and start working. You don’t want something that just sounds good, you want something that fits with your goal and your lifestyle. If you work 12 hours a day and have a family, don’t pick something that requires two workouts a day. Know your limits and how much time and effort you plan on putting in.
3. Don’t Be Afraid to Change Your Plan, But ONLY IF YOU NEED TO
Don’t keep doing something that’s not working just because it’s in your original plan; however, make sure you have the evidence to warrant a change. This means you need to assess your progress in measurements (bodyfat, weight, waist size, etc) and performance (max push ups, 1-mile run time, etc) on a regular basis. It’s possible increase your performance without changing your body significantly, and vice versa. Knowing where you’re at will help you make a positive change.
Always remember that your goal will not be achieved overnight, and even small improvements may take a lot of time. If you get impatient, you risk falling into the dreaded Fitness Binge we keep talking about. There is no set time for anything, only an unspecified amount of time that it will take your unique body, in your unique situation, to achieve your specific goals. What may take one person 12 weeks to accomplish a similar goal could take you 36 weeks. Stay on target, track your progress, and adjust as necessary.
4. Reap the Benefits, But Don’t Get Lazy
What happens after you finally achieve your goals? You get back to work! Many people achieve something and feel a little letdown because they’re not working for anything anymore. The goal may have been to get down to 10%, but then what? What do you do now?
First and foremost you need to sit back and think of all the hard work you went through to get to where you are. Be proud of yourself. You did something most people won’t. You followed through on what you said. The world is full of talkers, but you just proved you’re a doer.
Don’t get too comfortable; now it’s time to make a new goal and keep moving forward. Don’t break you’re new habits, laziness will only derail you from the track you’ve now established. The last thing you want to do is relapse after a total body transformation!
So if you, or anyone you know, is or has taken part in a Fitness Binge (or several), don’t worry. Help is here! Just follow the four steps above and you will be on your way to the road of recovery. Pick a goal, plan your attack, attack your plan, and enjoy the results. If you follow these basic steps religiously you will see incredible changes in your body!
Marcus Martinez is the co-owner of MBody Strength, an Orange County based kettlebell service and equipment company. Marcus is certified RKC and has created a variety of innovative workout programs involving unconventional training methods, including kettlebell training. Find free workout plans and low-priced kettlebell equipment at MBodyStrength.com.
How To Avert Binging & Overeating Through Distraction
December 20, 2009 by IBI · Leave a Comment
One of the main reasons why I spent so many years in obesity and toxicity, I realize today, is because food and eating occupied most of my waking thoughts. It was all about “when do I eat? what will I eat?”
Most, if not all, of my activities were surrounded by food and plans for eating. I could not even pump gas in my car without ending up inside the station’s convenience store hovering over the pastry section like a bird of prey. Donut and pizza shops spoke to me “audibly.” He-he. Well, not really, but you get the point. I was the type of person that, if there was no food in your party, then don’t bother to invite me!
In short, it got to the point where food and eating defined me and were the most important things in my life. I talked about food, thought about food and envisioned food, food and more food. Every problem, circumstance or unpleasant emotion could be easily cured by a pizza, donut or other toxic food.
This may sound like an extreme case, but such was my plight for nearly 15 years. If you are more than twenty pounds overweight, then perhaps you may have some variation of this behavior. I hope that with these articles I can encourage and motivate you to break eating habits that harm you.
You Reap What You Sow
Changing the way we think is one of the most important parts of any transformation process. In short, the message that I want to drive through is: “What You Think Becomes What You Do, and What You Do Becomes Who You Are.”
This truth has been documented many times throughout history. “You Reap What You Sow,” the Holy Scriptures say, and the law of karma in Eastern religions speaks similarly. The fact that I thought mostly of food, then ate too much, and then became obese showed me the truth of these ancient principles. So then, what could I do?
Distraction Visioning
I knew that if I wanted to find freedom from such a terrible food addiction, then I was going to have to redefine who I was and what I did. This was when I started to practice what I have come to call distraction visioning. It occurred to me that just because I had defined most of my life around food and eating, that this was not who I really was at all.
I had, in essence, been re-affirming a “false identity” that was designed – by all of my memories – to lead me to overeating each and every time. In my case it was overeating, but this pattern is also similar for some persons addicted to drugs, alcohol and gambling, for example. For me, no matter what happened or how I felt, the solution and scapegoat was always the same: food. This realization marked a real turning point because the lie and folly of my assumed identity became clear.
I then found myself unusually willing to let go of who I thought I was and, with an open heart, find a lifestyle that could re-define me in a positive way. I had to create new healthy triggers with which to cope with the often harsh realities of life, as well as the unpleasant emotions that we all can experience as human beings. One thing became very clear: The food solution did not work.
Active Distraction
The first type of “distraction” is based on new activities you can start to take part in that do not include food and eating. Do this: sit down in your office or kitchen table with a notebook and pen. Make a pie chart and write on it what you enjoy (or would enjoy doing) besides eating. These can include very simple activities as: playing with your children, going to the movies, swimming, reading a book, going to the mall and window shopping, praying etc.
Write down things that you already do as well as things that you “would like to start doing.” Do not hurry this process. Be gut wrenching honest with yourself and make sure that the list you come up with is real and realistic. Then, once you have completed the compilation, it is time to put it to practice.
* When the old feeling of eating and binging comes up, immediately go to the list and DO one of the things that you have jotted down. Make sure that you have things in the list that you can do immediately. Delay the trip to the refrigerator and instead direct all of your attention to the activity that you have chosen.
* Spend at the very least a half-hour in the activity. In my particular case, walking twice around the block did the trick. You will find that once you are done, not only did you not eat during that time, but in the majority of cases the “voracity” to raid the refrigerator or go out for fast food will have diminished or even gone away all together.
If it has not, then continue with the activity. Do not, however, do the activity yet be focusing all of your mind energy on that juicy cheeseburger you want to devour. This would be self deception. The correct way to use the distraction is to redirect all of your focus, thoughts and attention into what you are doing. Bring emotion to it.
Pay Attention
If you are outside the house, start to pay close attention to the clouds, birds or vegetation, for example. This will take some practice, but I strongly encourage you to develop this mental tool. It will prove invaluable as you continue to work on losing weight and getting healthier.
Most people then tell me at this juncture: “Well that is too simplistic! My eating problems are way too strong and this solution is petty and silly.” “Yes, I tell them. But have you honestly tried it with all of your heart? More than once? “Nine times out of then there is either no response or the person admits they have done it “half-heartedly” without any true desire for change.
This type of distraction is actually very powerful and gives your brain a totally new paradigm to follow when hunger strikes at “off hours.” When I say off hours I am referring to those times in which you know that eating is not the way to go like, for example, between meals or when you are fasting or otherwise dieting.
Make a commitment to interrupting the eating pattern and distract yourself with the activities in the list. Do it more than once. Do it consistently. It may take some time, but if you do it with a real desire to change, you will find that it gets easier every time.
Eventually, I found myself increasing my activity levels substantially rather than eating, which over time deactivated the automatic response to eat. It works. It really does.
Abstract Distraction
Another “distraction” technique that has worked wonders for me is to focus my mind on something abstract, or something I want to do or accomplish. When the desire to binge, overeat, nibble or simply eat at off hours strikes, it is imperative to take immediate action to disrupt the thinking pattern.
Often this desire may come at times when some type of active distraction is not possible. A good example, and it happened to me many times, is at 3 AM when time and again I would abruptly awake with a blinding obsession to eat, eat and eat. At this hour, walking around the block or going shopping is not usually at hand. So, what can one do?
Abstract distraction is the practice of swiftly using your “imaging” power to cut off the eating pattern. One vision that works for me is to see myself lean and wearing the types of clothing (and sizes) that I always wanted to. Another one is seeing myself doing activities I dreamed of doing like, for example, rock climbing, scuba diving and completing a triathlon.
The result, if done properly, is that within approximately ten minutes, the hunger starts to abate and I can go back to bed without gorging and then waking up feeling groggy, depressed and full of remorse. I tell you, this may sound totally “cheesy” and silly, but it works!
Sit down and think of a list of things you want to do or accomplish with your body and health. Some ideas are: 1- The Size of Clothing you want to fit in. What style or size have you always wanted to fit into? How does it feel to wear that size? How do you look? How do your friends and family react when they see you in such good shape? These are all elements of the imaging that are important to develop.
2- An activity (athletic or social) that you want to take part of that, due to being overweight, you have either shunned or not done. Going to the beach and actually taking off my shirt was one of my favorite visions. I was very ashamed of my body and was always hiding in large and black-colored clothing. Another one could be feeling confident in a crowd rather than ashamed because of excess weight, as I often was.
How do you feel taking part of these activities? How do you look? How are others reacting to your new and healthier physique? Do you feel secure? Sexy? Dynamic and assertive? Go all out and really give the vision life. Don’t hold back.
3- The feeling of accomplishment and pride you will feel “the next day” when you realize you did not succumb to the obsession to overeat, or eat the wrong types of foods. How does it feel you know you did not eat that pizza or box of donuts? How great is it to confront your “sweet tooth” and not let it dominate you? How does your stomach feel? You feel lighter and hopeful, right?
4- Knowing that you are going to be healthier for your loved ones(children, spouse, siblings etc). Imagine being lean and healthy and, consequently, having many more years of health and life to share with the people that you love. Taking part in many different activities with them that A) You currently “don’t feel like it” (apathy, sloth, shame) or B) You simply don’t have the physical energy (intestinal, body-wide toxicity).
This list should be tailored to YOU specifically. Take your time and do the work. Make sure the list and corresponding images are as extensive, detailed and clear as possible. Give each image substance and detail (site, sound, smell, tactile), emphasizing the emotions and feelings that they bring out (joy, healthy pride, elation, bliss, self-esteem etc). The more time you spend developing these abstract visions, the more powerful will be the machine gun at your disposal to wipe out the obsession to eat.
The Mental Barrier
Again, some people tell me: “This stuff about imagining is stupid and it doesn’t work. It is a superficial patch to binging and overeating, which is a deep-rooted illness and disorder.” My reply is: “Yes, binging, compulsive overeating and obesity are terrible conditions and I have suffered from them ALL. It certainly is not my intention to minimize their seriousness. But have you tried the imaging? Have you done it more than once? Have you taken the time to develop this mental discipline? Have you put aside ALL preconceived notions and simply done it?”
In many cases, the reason why these weapons do not work is because of mental laziness. This is yet another problem many overweight persons often face, including myself. So the bottom line is: If you are unwilling to break through skepticism, cynicism and mental laziness, then overcoming obesity will be much harder.
Why? Because obesity and toxicity are not just about the body. They feed A LOT from the mind. That is why it is so crucial to know how to use the mind and be prepared to take whatever steps are required to transform it. Again, the change has to come from the inside out. In other words, when the internal change is made, then that change reflects on the outside. Trying to change externals without internal transformation is folly and does not work. Lord knows, I tried it for many years!
Robert Dave Johnston is editor and webmaster of Fitness Through Fasting.com – where you will find a growing number of fasting-related articles and topics to assist you achieve your weight loss, detoxification and health-improvement goals through juice and water fasting.
How To Avert Binging & Overeating Through Distraction
December 20, 2009 by IBI · Leave a Comment
One of the main reasons why I spent so many years in obesity and toxicity, I realize today, is because food and eating occupied most of my waking thoughts. It was all about “when do I eat? what will I eat?”
Most, if not all, of my activities were surrounded by food and plans for eating. I could not even pump gas in my car without ending up inside the station’s convenience store hovering over the pastry section like a bird of prey. Donut and pizza shops spoke to me “audibly.” He-he. Well, not really, but you get the point. I was the type of person that, if there was no food in your party, then don’t bother to invite me!
In short, it got to the point where food and eating defined me and were the most important things in my life. I talked about food, thought about food and envisioned food, food and more food. Every problem, circumstance or unpleasant emotion could be easily cured by a pizza, donut or other toxic food.
This may sound like an extreme case, but such was my plight for nearly 15 years. If you are more than twenty pounds overweight, then perhaps you may have some variation of this behavior. I hope that with these articles I can encourage and motivate you to break eating habits that harm you.
You Reap What You Sow
Changing the way we think is one of the most important parts of any transformation process. In short, the message that I want to drive through is: “What You Think Becomes What You Do, and What You Do Becomes Who You Are.”
This truth has been documented many times throughout history. “You Reap What You Sow,” the Holy Scriptures say, and the law of karma in Eastern religions speaks similarly. The fact that I thought mostly of food, then ate too much, and then became obese showed me the truth of these ancient principles. So then, what could I do?
Distraction Visioning
I knew that if I wanted to find freedom from such a terrible food addiction, then I was going to have to redefine who I was and what I did. This was when I started to practice what I have come to call distraction visioning. It occurred to me that just because I had defined most of my life around food and eating, that this was not who I really was at all.
I had, in essence, been re-affirming a “false identity” that was designed – by all of my memories – to lead me to overeating each and every time. In my case it was overeating, but this pattern is also similar for some persons addicted to drugs, alcohol and gambling, for example. For me, no matter what happened or how I felt, the solution and scapegoat was always the same: food. This realization marked a real turning point because the lie and folly of my assumed identity became clear.
I then found myself unusually willing to let go of who I thought I was and, with an open heart, find a lifestyle that could re-define me in a positive way. I had to create new healthy triggers with which to cope with the often harsh realities of life, as well as the unpleasant emotions that we all can experience as human beings. One thing became very clear: The food solution did not work.
Active Distraction
The first type of “distraction” is based on new activities you can start to take part in that do not include food and eating. Do this: sit down in your office or kitchen table with a notebook and pen. Make a pie chart and write on it what you enjoy (or would enjoy doing) besides eating. These can include very simple activities as: playing with your children, going to the movies, swimming, reading a book, going to the mall and window shopping, praying etc.
Write down things that you already do as well as things that you “would like to start doing.” Do not hurry this process. Be gut wrenching honest with yourself and make sure that the list you come up with is real and realistic. Then, once you have completed the compilation, it is time to put it to practice.
* When the old feeling of eating and binging comes up, immediately go to the list and DO one of the things that you have jotted down. Make sure that you have things in the list that you can do immediately. Delay the trip to the refrigerator and instead direct all of your attention to the activity that you have chosen.
* Spend at the very least a half-hour in the activity. In my particular case, walking twice around the block did the trick. You will find that once you are done, not only did you not eat during that time, but in the majority of cases the “voracity” to raid the refrigerator or go out for fast food will have diminished or even gone away all together.
If it has not, then continue with the activity. Do not, however, do the activity yet be focusing all of your mind energy on that juicy cheeseburger you want to devour. This would be self deception. The correct way to use the distraction is to redirect all of your focus, thoughts and attention into what you are doing. Bring emotion to it.
Pay Attention
If you are outside the house, start to pay close attention to the clouds, birds or vegetation, for example. This will take some practice, but I strongly encourage you to develop this mental tool. It will prove invaluable as you continue to work on losing weight and getting healthier.
Most people then tell me at this juncture: “Well that is too simplistic! My eating problems are way too strong and this solution is petty and silly.” “Yes, I tell them. But have you honestly tried it with all of your heart? More than once? “Nine times out of then there is either no response or the person admits they have done it “half-heartedly” without any true desire for change.
This type of distraction is actually very powerful and gives your brain a totally new paradigm to follow when hunger strikes at “off hours.” When I say off hours I am referring to those times in which you know that eating is not the way to go like, for example, between meals or when you are fasting or otherwise dieting.
Make a commitment to interrupting the eating pattern and distract yourself with the activities in the list. Do it more than once. Do it consistently. It may take some time, but if you do it with a real desire to change, you will find that it gets easier every time.
Eventually, I found myself increasing my activity levels substantially rather than eating, which over time deactivated the automatic response to eat. It works. It really does.
Abstract Distraction
Another “distraction” technique that has worked wonders for me is to focus my mind on something abstract, or something I want to do or accomplish. When the desire to binge, overeat, nibble or simply eat at off hours strikes, it is imperative to take immediate action to disrupt the thinking pattern.
Often this desire may come at times when some type of active distraction is not possible. A good example, and it happened to me many times, is at 3 AM when time and again I would abruptly awake with a blinding obsession to eat, eat and eat. At this hour, walking around the block or going shopping is not usually at hand. So, what can one do?
Abstract distraction is the practice of swiftly using your “imaging” power to cut off the eating pattern. One vision that works for me is to see myself lean and wearing the types of clothing (and sizes) that I always wanted to. Another one is seeing myself doing activities I dreamed of doing like, for example, rock climbing, scuba diving and completing a triathlon.
The result, if done properly, is that within approximately ten minutes, the hunger starts to abate and I can go back to bed without gorging and then waking up feeling groggy, depressed and full of remorse. I tell you, this may sound totally “cheesy” and silly, but it works!
Sit down and think of a list of things you want to do or accomplish with your body and health. Some ideas are: 1- The Size of Clothing you want to fit in. What style or size have you always wanted to fit into? How does it feel to wear that size? How do you look? How do your friends and family react when they see you in such good shape? These are all elements of the imaging that are important to develop.
2- An activity (athletic or social) that you want to take part of that, due to being overweight, you have either shunned or not done. Going to the beach and actually taking off my shirt was one of my favorite visions. I was very ashamed of my body and was always hiding in large and black-colored clothing. Another one could be feeling confident in a crowd rather than ashamed because of excess weight, as I often was.
How do you feel taking part of these activities? How do you look? How are others reacting to your new and healthier physique? Do you feel secure? Sexy? Dynamic and assertive? Go all out and really give the vision life. Don’t hold back.
3- The feeling of accomplishment and pride you will feel “the next day” when you realize you did not succumb to the obsession to overeat, or eat the wrong types of foods. How does it feel you know you did not eat that pizza or box of donuts? How great is it to confront your “sweet tooth” and not let it dominate you? How does your stomach feel? You feel lighter and hopeful, right?
4- Knowing that you are going to be healthier for your loved ones(children, spouse, siblings etc). Imagine being lean and healthy and, consequently, having many more years of health and life to share with the people that you love. Taking part in many different activities with them that A) You currently “don’t feel like it” (apathy, sloth, shame) or B) You simply don’t have the physical energy (intestinal, body-wide toxicity).
This list should be tailored to YOU specifically. Take your time and do the work. Make sure the list and corresponding images are as extensive, detailed and clear as possible. Give each image substance and detail (site, sound, smell, tactile), emphasizing the emotions and feelings that they bring out (joy, healthy pride, elation, bliss, self-esteem etc). The more time you spend developing these abstract visions, the more powerful will be the machine gun at your disposal to wipe out the obsession to eat.
The Mental Barrier
Again, some people tell me: “This stuff about imagining is stupid and it doesn’t work. It is a superficial patch to binging and overeating, which is a deep-rooted illness and disorder.” My reply is: “Yes, binging, compulsive overeating and obesity are terrible conditions and I have suffered from them ALL. It certainly is not my intention to minimize their seriousness. But have you tried the imaging? Have you done it more than once? Have you taken the time to develop this mental discipline? Have you put aside ALL preconceived notions and simply done it?”
In many cases, the reason why these weapons do not work is because of mental laziness. This is yet another problem many overweight persons often face, including myself. So the bottom line is: If you are unwilling to break through skepticism, cynicism and mental laziness, then overcoming obesity will be much harder.
Why? Because obesity and toxicity are not just about the body. They feed A LOT from the mind. That is why it is so crucial to know how to use the mind and be prepared to take whatever steps are required to transform it. Again, the change has to come from the inside out. In other words, when the internal change is made, then that change reflects on the outside. Trying to change externals without internal transformation is folly and does not work. Lord knows, I tried it for many years!
Robert Dave Johnston is editor and webmaster of Fitness Through Fasting.com – where you will find a growing number of fasting-related articles and topics to assist you achieve your weight loss, detoxification and health-improvement goals through juice and water fasting.
Why is it Important to Stay On Page One of Bing & Google?
December 20, 2009 by IBI · Leave a Comment
Page One Bing and Page One Google………What’s all the fuss? Well for starters 42% of all clicks are for the TOP SPOT in Google on page one. That number drops in half for every subsequent spot.If you are not on page one or at least page two of Bing and Google, chances are almost certain that noone will see you on the web, I do not care how good your website looks!The growing nature of the web suggests daily and weekly monitoring and updating of sites and all things related to your success on the web. Without it the sheer new content of the additions to the data on sites around the world will mow you over. I know from personal experience and the constant dealings I have with existing website owners who are doing all they can to stay on top of Google and Bing.There are zillions of articles and words written to support this concept, because it’s true. Finding the right set of circumstances and the “perfect storm” recipe to accomplish this requires the smarter and more decisive skills of a qualified SEO professional.What’s really cool about the web is not only that it is in a constant state of change, but that it is also revealing in it’s ways, if you know what to do and where to look. The web provides the answers!But say what you will, if you dont stay on top of the web and understand the importance of getting on the top of page one in Bing and Google and staying there, you are missing the boat!The importance of how to stay on top of page one bing and page one google cannot be understated.Sales are sales and you may have many different sources of new customers, what makes the internet (and the point of getting and staying on top) so important is that the new world of information is there. People are tired of the old ways of advertising and the web is different in that we know exactly what people are looking for! Exactly! That’s the great news! You can target your customers and surface among them (dont have to send out random ads (like the untrackable yellow pages and radio and billboard-the branders, I call them) Now you can only spend money (totally trackable) on what brings results! How coool is that?The power of the web and the importance of getting on page one in bing cannot be understated. If you are not actively pursuing it as a great tool and advertising monster with trackable results (down to the last penny) I can dare say, you are wasting money!Plan your strategy and work your plan………and dont forget your linking and meta tags! And if you don’t know why it is important to stay on page one of Google and Bing, look at your sales, should say everything! Good Luck! and Smart Planning!Page One Bingpageonebingbingpageonegetting on page one bingpage one bingbing page one
Marty Collins, developed a proprietary web optimization system that maximizes web ranking and usability. He is an entrepreneur and owner of Page One Marketing and Consulting and PageOneBing.com, in addition to several websites and related companies. He works one on one with companies to get to the top. Contact him at support@pageonebing.com
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To Bing, Or Not to Bing – Microsoft’s New Search Engine
December 20, 2009 by IBI · Leave a Comment
To Bing or not to Bing, that really is the question. On May 28, 2009, software giant Microsoft unveiled it’s new baby, a Search Engine named “Bing”. Worldwide deployment is expected on June 3rd, 2009. Will this prove to bring the advantage Microsoft has been aiming for in its competition against search engine giant Google in the Internet search business?
Is Bing Better? Bing’s premier claim is that it is a new and improved kind of search. It promises to take the user beyond traditional search engines to a fresh bold innovative pinnacle. How? Through superior methods of search, deeper search and masterful content organization that will ultimately result in better decision-making.
What’s Under the Covers? With an initial emphasis on four online search categories: Travel, Shopping, Health and Local, you can drill down on your search in ways that will enable you to make faster and better-informed decisions. Other search sections include Images, Videos and News. In Images, for example, you can arrange views by size, layout, color and style. In Videos, you can sort by length, popularity ranking and date. In News, you can search by topic, scan articles through RSS feeds or sign up for news alerts through Windows Live. In Maps you can find, get, explore and share mapping information. You can even be an online paparazzi with the help of Bing’s xRank that keeps tabs on notable people including musicians and celebrities.
Give the People What They Want As with any product launch catering to information access and targeted results, people over a period of time will be the ultimate judges. Technology and information are only as good as they are useful. As marketing and psychology have proven to us time and again, human beings are complex creatures. Our needs, wants, expectations, preferences and process of assimilation are quite unique.
For example, will the “Instant Answers” feature truly give us the answers we need or will it offer answers instantly but not the ones that are relevant to our search? Will the “better organized” information really be better for us individually – will it be organized in the way we personally think, and in a way that we prefer to have our information laid out? How we want to receive inputs and how we then interact with that data are key to the successful adaptation of any technology-based tools.
A Major Selling Point One of Bing’s major selling points is its ability to lasso the power of intuition. The new search engine is expected to go beyond current benefits by emphasizing user experience through a more intuitive model. By sorting and arranging popular search requests and results, it will take the need for precise keywords, terms and guesswork out of the equation, resulting in an optimum outcome.
Time Will Tell Thus far, the reviews have been mixed with pros and cons on both sides. It is not unusual to see strong frontrunner opinions sometimes even before the chutes are fully open. It’s no different in the case of Microsoft’s new search engine. We can research, market and try to sell as much as we like, but until the end-user actually buys, they are not yet sold. The only way to understand the differences and form a meaningful opinion is to do what I have done, try it out. Is it faster, deeper and more relevant, helping you to make better-informed decisions? You decide.
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Microsoft’s Bing Versus Google
December 20, 2009 by IBI · Leave a Comment
Microsoft will launch its newest search engine offering, Bing, soon. Rather than just another search engine that dishes out results based on popularity as was its previous two attempts with Live Search and MSN Search, Bing is being reformatted as a ‘decision engine’.
It aims to clean up the smorgasbord of results thrown at users when searching for a solution on the Web to allow users to make decisions to their not-so-simple questions like ‘Where to go for dinner?’
Since drawing excitement as ‘Kumo’ with some of its features revealed on the Microsoft blog in March, Microsoft has since renamed their new search engine Bing. “The name is short, it’s easy to say, it works globally,” quipped Microsoft CEO, Steve Ballmer.
Bing might find it an insurmountable battle with search engine giant Google though. According to research group comScore Inc, based on the US search queries in April, 65% of searches were ran on Google, with Yahoo coming up a distant second with 20.4% and Microsoft managing a disappointing 8.2%.
Acknowledging the tough competition, Microsoft hasn’t set its sights on beating the giant. Instead, Mike Nichols, a general manager in the search department said: “We want to capture a unique position in consumers’ minds. They need to know why is it that they should use this product.”
While chances are Microsoft will not get a bite of the Google pie share, Bing might just succeed at attracting some of Yahoo’s users. It aims to do so with a set of features that makes it stand out against its competitors.
Unlike Google, related search results are placed in a left column instead of at the bottom of the page, together with a bar of links running down the left side of the search results page that aim to help organise results. It also keeps track of recent searches and enables users to email links from that search history or share them on Facebook.
Instead of being directed to another site based on the search results, users looking to shop or check airfares online will find the information they need on the Bing result page itself. A search on airfare will bring up results from Farecast which features the Price Predictor that charts the best time to buy an air ticket so as to get you the biggest savings. Bing makes shopping a convenient experience by bringing together price comparisons, images and reviews, not unlike Amazon.com. What’s more, it claims to get consumers cash backs from hundreds of online retailers.
Bing also reassures the user looking for medical information online by providing results from the top credible medical sources in the world which you can trust. It also refines the results on local searches and allows you to filter your results so you get what you want instead of having to sift through everything a search engine would usually throw at you.
Although the search engine market is already saturated with big players like Google and Yahoo and country-specific search engines favourable with the locals, it remains to be seen if Microsoft Bing’s fresh offerings have the ability to pave its way up the charts to bring it face to face with Google.
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Achieving Top Search Rankings in Microsoft’s New Decision Engine Bing – DEO, SEO
December 20, 2009 by IBI · Leave a Comment
Can Microsoft compete with the search engine giant, Google? It may have looked doubtful before when looking at Microsoft’s Live Search, but things are looking good with the new release of Bing, Microsoft’s new search engine, aka “decision engine”. It was released on June 3, 2009 and has an extensive marketing campaign in place, estimated to be at nearly $100 million. Major television ads are running promoting Bing.
Bing’s simple interface with a colorful background mimics that of Google, but with a more ambiance t it. The background is always changing with hot spots that are clickable. Luckily, you can always go back to a past image and find the hot spots, in case you saw something important there. It does not make much sense to have these hot spots and they can be quite confusing, especially since they are constantly changing. There is no warning of when and where these hot spots are until you scroll over them. Then a question related to the image appears with a link to click on, usually answering the question proposed.
When comparing Bing to Google there are more similarities than dissimilarities. For starters they both have a simple interface with a large search bar in the middle of the page. They both display Images, Videos, Shopping, News, and Maps on the homepage. The difference is Google also has Gmail and Bing has travel. The big difference is that Bing has changing images, where as Google has a changing logo against a blank interface.
Bing has decided to market itself as a decision engine, rather than a search engine. What this means is that Bing incorporates eCommerce websites search bar into a fully functional search engine. Microsoft believes that searchers are ready to move beyond the search stage and Bing will help them make better decisions. The search engine results are categorized to make it easier to find results.
The decision engine has been creating tons of search engines ranking for many of my clients with a lower bounce rate than the other major search engines. Does this mean that Microsoft has succeeded with an advanced algorithm that is superior to the major three’s? Or is it a fluke that the bounce rate is visibly lower than the other search engines.
The big question is how do we optimize our websites for Bing? We all want to be ranked at the top of a new search engine, which has the potential to take on the other major search engines. It is simple, do what you do for the other major search engines. From my observations domain age plays a big role. Bing wants to see websites that are established and have been around for a long period of time.
The decision engine, Bing, seems to like websites with tons of original content on the landing pages. Make sure your page titles are keyword rich and appropriate for the subject matter. Bing loves titles with keywords searchers are using. Make sure to have a good, unique title for all your websites pages. Unlike other search engines, linking out seems to be favored. This means linking to other sites from your own site is good for ranking. This may show to Bing that your site shares useful information with its users. This is not to say reciprocal linking is good, but linking to sites that your users may deem valuable is a good idea.
Sign up for an account with Bing and manage your analytics and start a pay per click campaign with them. Their PPC rates are significantly lower than other PPC campaigns because there is not as much competition and keyword dilution occurring. In a few months to a year PPC costs will begin to mimic those of the other search engines, but for now the prices are superb.
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You’ll Get Wasted on a Fitness Binge
December 20, 2009 by IBI · Leave a Comment
When was your last Fitness Binge? The last time you got so excited to get into shape that you hit the gym everyday for two weeks, cut your calorie intake in half, and vowed never to look at a donut again… At best, I’m guessing that you failed to change your body significantly (aside from a broken and battered spirit of course), at worst, you may have hurt yourself.
The official definition of a “Fitness Binge” is the act of using hyper-motivation to set unrealistic fitness goals and deadlines while neglecting to invest the proper amount of time, discipline, and commitment necessary to achieve them. This term is closely related to another endlessly repeated and rarely successful act known as the New Year’s Resolution.
Unfortunately, Fitness Binges and New Year’s Resolutions usually lead to extremely sore individuals that end up avoiding exercise and proper nutrition for another year… until the next Fitness Binge/New Year’s Resolution begins.
Fitness Binges can happen to the best of us, but with the careful planning and execution of a solid fitness and nutrition program, you can avoid this dreaded and extremely unproductive occurrence in the future.
So, why are Fitness Binges so common?
The countless quick-fix body transformation infomercials you’ve seen over the years are partly to blame for Fitness Binges. If it’s not surgery, it’s a pill. If it’s not a pill, it’s a piece of fitness equipment. If it’s not a piece of fitness equipment, it’s a crazy mindset change. And on, and on, and on…
Whatever it is, millions of advertising dollars have been spent to convince you to risk life and limb in a feeble effort to achieve something in weeks that really takes months or years.
Fitness Binges come in different time lengths. They are not limited to a couple weeks (although many people complete their Fitness Binge between January 1st and January 14th); they can last for a couple months. What makes a concerted fitness effort turn into a Fitness Binge is that it is not sustainable over a lifetime. It is a sprint, albeit a long one at times, but a sprint nonetheless (and you’re life will last longer than that).
You may be in the middle of a Fitness Binge, and not even know it!
To find out whether or not you’re in a Fitness Binge, think about how many times you had an intense workout that was 45 minutes or longer in the last two weeks. If it was 14 times, then you, my friend, are in the middle of a Fitness Binge! A sustainable fitness plan includes rest and recovery. Whether its tomorrow or 10 years from now, you will pay for the abuse at some point.
Take a step back and look at your workout and diet journal (Oh, you don’t have a journal? Strike two!), have you been progressing in weight, reps, exercise difficulty, etc? Or have you been doing the same thing day in and day out, never really moving forward? Progression is essential to increase the benefits of your fitness program; it also keeps the workouts interesting, helping you avoid a Fitness Binge due to sheer boredom.
Does your fluctuating schedule determine the amount of time you spend exercising? Maybe you don’t work as much during the summer, so you really push it at the gym. You hit some aerobic classes and then it’s straight to spin, then maybe a run in the afternoon! But wait! Fall hits and you’re slammed again, so you stop working out all together. If this sounds like you, you’re binge-tastic!
How can you turn your effort into success, rather than just a Fitness Binge?
So, you’re tired of Fitness Binges and you’re ready to commit to a real change. What do you do? Where do you start?
First and foremost, you need a workout and nutrition plan, something you will follow to the last detail as you start your new healthy lifestyle. Because breaking bad habits (like eating fast food) and practicing new ones (like exercising regularly) are so difficult, the first four weeks will be the most challenging and the most important. After the four weeks are up, you have accomplished something significant: you have turned a Fitness Binge into a real transformation. However, the key to an ultimate transformation is to keep going from there.
Following this simple list will get you on the right track to a proper body transformation:
1. Set a REAL Goal
Deciding on a goal that will give you the proper motivation is vital. It can’t just be “I want to get big!” This will only take you so far. You need concrete, specific goals with definite deadlines. “I want to bench 300lbs by February.” “I want to squat 400lbs within three months.” “I want to be 10% bodyfat by my birthday.” These are the goals that will keep you going over the long haul because they are trackable, realistic, and worthwhile.
Don’t get to crazy with it though, you can’t do everything. Choosing too many goals will pull you in too many directions. Seek and destroy. That should be your motto when it comes to your goal.
2. Ask & Answer the Right Questions Before You Start
Let’s take the goal of achieving 10% bodyfat for example. What exactly will you need to do to achieve this goal? How many calories should you be eating? How much should you be working out? What type of training is the best for you given your current fitness level, equipment, etc? These are just a few of the questions you should be asking and answering before you start. You don’t have to know everything (because you will learn more as you progress), but you need to know enough to ensure that you are heading in the right direction. Find the best ways to get down to 10% bodyfat and don’t stop until you do.
So what’s the easiest way to find the information you need? Talk to professionals in your area or online and find a plan that works for you. Buy books and read articles. Voraciously attack every piece of learning material you can. Soak it all in and start working. You don’t want something that just sounds good, you want something that fits with your goal and your lifestyle. If you work 12 hours a day and have a family, don’t pick something that requires two workouts a day. Know your limits and how much time and effort you plan on putting in.
3. Don’t Be Afraid to Change Your Plan, But ONLY IF YOU NEED TO
Don’t keep doing something that’s not working just because it’s in your original plan; however, make sure you have the evidence to warrant a change. This means you need to assess your progress in measurements (bodyfat, weight, waist size, etc) and performance (max push ups, 1-mile run time, etc) on a regular basis. It’s possible increase your performance without changing your body significantly, and vice versa. Knowing where you’re at will help you make a positive change.
Always remember that your goal will not be achieved overnight, and even small improvements may take a lot of time. If you get impatient, you risk falling into the dreaded Fitness Binge we keep talking about. There is no set time for anything, only an unspecified amount of time that it will take your unique body, in your unique situation, to achieve your specific goals. What may take one person 12 weeks to accomplish a similar goal could take you 36 weeks. Stay on target, track your progress, and adjust as necessary.
4. Reap the Benefits, But Don’t Get Lazy
What happens after you finally achieve your goals? You get back to work! Many people achieve something and feel a little letdown because they’re not working for anything anymore. The goal may have been to get down to 10%, but then what? What do you do now?
First and foremost you need to sit back and think of all the hard work you went through to get to where you are. Be proud of yourself. You did something most people won’t. You followed through on what you said. The world is full of talkers, but you just proved you’re a doer.
Don’t get too comfortable; now it’s time to make a new goal and keep moving forward. Don’t break you’re new habits, laziness will only derail you from the track you’ve now established. The last thing you want to do is relapse after a total body transformation!
So if you, or anyone you know, is or has taken part in a Fitness Binge (or several), don’t worry. Help is here! Just follow the four steps above and you will be on your way to the road of recovery. Pick a goal, plan your attack, attack your plan, and enjoy the results. If you follow these basic steps religiously you will see incredible changes in your body!
Marcus Martinez is the co-owner of MBody Strength, an Orange County based kettlebell service and equipment company. Marcus is certified RKC and has created a variety of innovative workout programs involving unconventional training methods, including kettlebell training. Find free workout plans and low-priced kettlebell equipment at MBodyStrength.com.
How To Avert Binging & Overeating Through Distraction
December 20, 2009 by IBI · Leave a Comment
One of the main reasons why I spent so many years in obesity and toxicity, I realize today, is because food and eating occupied most of my waking thoughts. It was all about “when do I eat? what will I eat?”
Most, if not all, of my activities were surrounded by food and plans for eating. I could not even pump gas in my car without ending up inside the station’s convenience store hovering over the pastry section like a bird of prey. Donut and pizza shops spoke to me “audibly.” He-he. Well, not really, but you get the point. I was the type of person that, if there was no food in your party, then don’t bother to invite me!
In short, it got to the point where food and eating defined me and were the most important things in my life. I talked about food, thought about food and envisioned food, food and more food. Every problem, circumstance or unpleasant emotion could be easily cured by a pizza, donut or other toxic food.
This may sound like an extreme case, but such was my plight for nearly 15 years. If you are more than twenty pounds overweight, then perhaps you may have some variation of this behavior. I hope that with these articles I can encourage and motivate you to break eating habits that harm you.
You Reap What You Sow
Changing the way we think is one of the most important parts of any transformation process. In short, the message that I want to drive through is: “What You Think Becomes What You Do, and What You Do Becomes Who You Are.”
This truth has been documented many times throughout history. “You Reap What You Sow,” the Holy Scriptures say, and the law of karma in Eastern religions speaks similarly. The fact that I thought mostly of food, then ate too much, and then became obese showed me the truth of these ancient principles. So then, what could I do?
Distraction Visioning
I knew that if I wanted to find freedom from such a terrible food addiction, then I was going to have to redefine who I was and what I did. This was when I started to practice what I have come to call distraction visioning. It occurred to me that just because I had defined most of my life around food and eating, that this was not who I really was at all.
I had, in essence, been re-affirming a “false identity” that was designed – by all of my memories – to lead me to overeating each and every time. In my case it was overeating, but this pattern is also similar for some persons addicted to drugs, alcohol and gambling, for example. For me, no matter what happened or how I felt, the solution and scapegoat was always the same: food. This realization marked a real turning point because the lie and folly of my assumed identity became clear.
I then found myself unusually willing to let go of who I thought I was and, with an open heart, find a lifestyle that could re-define me in a positive way. I had to create new healthy triggers with which to cope with the often harsh realities of life, as well as the unpleasant emotions that we all can experience as human beings. One thing became very clear: The food solution did not work.
Active Distraction
The first type of “distraction” is based on new activities you can start to take part in that do not include food and eating. Do this: sit down in your office or kitchen table with a notebook and pen. Make a pie chart and write on it what you enjoy (or would enjoy doing) besides eating. These can include very simple activities as: playing with your children, going to the movies, swimming, reading a book, going to the mall and window shopping, praying etc.
Write down things that you already do as well as things that you “would like to start doing.” Do not hurry this process. Be gut wrenching honest with yourself and make sure that the list you come up with is real and realistic. Then, once you have completed the compilation, it is time to put it to practice.
* When the old feeling of eating and binging comes up, immediately go to the list and DO one of the things that you have jotted down. Make sure that you have things in the list that you can do immediately. Delay the trip to the refrigerator and instead direct all of your attention to the activity that you have chosen.
* Spend at the very least a half-hour in the activity. In my particular case, walking twice around the block did the trick. You will find that once you are done, not only did you not eat during that time, but in the majority of cases the “voracity” to raid the refrigerator or go out for fast food will have diminished or even gone away all together.
If it has not, then continue with the activity. Do not, however, do the activity yet be focusing all of your mind energy on that juicy cheeseburger you want to devour. This would be self deception. The correct way to use the distraction is to redirect all of your focus, thoughts and attention into what you are doing. Bring emotion to it.
Pay Attention
If you are outside the house, start to pay close attention to the clouds, birds or vegetation, for example. This will take some practice, but I strongly encourage you to develop this mental tool. It will prove invaluable as you continue to work on losing weight and getting healthier.
Most people then tell me at this juncture: “Well that is too simplistic! My eating problems are way too strong and this solution is petty and silly.” “Yes, I tell them. But have you honestly tried it with all of your heart? More than once? “Nine times out of then there is either no response or the person admits they have done it “half-heartedly” without any true desire for change.
This type of distraction is actually very powerful and gives your brain a totally new paradigm to follow when hunger strikes at “off hours.” When I say off hours I am referring to those times in which you know that eating is not the way to go like, for example, between meals or when you are fasting or otherwise dieting.
Make a commitment to interrupting the eating pattern and distract yourself with the activities in the list. Do it more than once. Do it consistently. It may take some time, but if you do it with a real desire to change, you will find that it gets easier every time.
Eventually, I found myself increasing my activity levels substantially rather than eating, which over time deactivated the automatic response to eat. It works. It really does.
Abstract Distraction
Another “distraction” technique that has worked wonders for me is to focus my mind on something abstract, or something I want to do or accomplish. When the desire to binge, overeat, nibble or simply eat at off hours strikes, it is imperative to take immediate action to disrupt the thinking pattern.
Often this desire may come at times when some type of active distraction is not possible. A good example, and it happened to me many times, is at 3 AM when time and again I would abruptly awake with a blinding obsession to eat, eat and eat. At this hour, walking around the block or going shopping is not usually at hand. So, what can one do?
Abstract distraction is the practice of swiftly using your “imaging” power to cut off the eating pattern. One vision that works for me is to see myself lean and wearing the types of clothing (and sizes) that I always wanted to. Another one is seeing myself doing activities I dreamed of doing like, for example, rock climbing, scuba diving and completing a triathlon.
The result, if done properly, is that within approximately ten minutes, the hunger starts to abate and I can go back to bed without gorging and then waking up feeling groggy, depressed and full of remorse. I tell you, this may sound totally “cheesy” and silly, but it works!
Sit down and think of a list of things you want to do or accomplish with your body and health. Some ideas are: 1- The Size of Clothing you want to fit in. What style or size have you always wanted to fit into? How does it feel to wear that size? How do you look? How do your friends and family react when they see you in such good shape? These are all elements of the imaging that are important to develop.
2- An activity (athletic or social) that you want to take part of that, due to being overweight, you have either shunned or not done. Going to the beach and actually taking off my shirt was one of my favorite visions. I was very ashamed of my body and was always hiding in large and black-colored clothing. Another one could be feeling confident in a crowd rather than ashamed because of excess weight, as I often was.
How do you feel taking part of these activities? How do you look? How are others reacting to your new and healthier physique? Do you feel secure? Sexy? Dynamic and assertive? Go all out and really give the vision life. Don’t hold back.
3- The feeling of accomplishment and pride you will feel “the next day” when you realize you did not succumb to the obsession to overeat, or eat the wrong types of foods. How does it feel you know you did not eat that pizza or box of donuts? How great is it to confront your “sweet tooth” and not let it dominate you? How does your stomach feel? You feel lighter and hopeful, right?
4- Knowing that you are going to be healthier for your loved ones(children, spouse, siblings etc). Imagine being lean and healthy and, consequently, having many more years of health and life to share with the people that you love. Taking part in many different activities with them that A) You currently “don’t feel like it” (apathy, sloth, shame) or B) You simply don’t have the physical energy (intestinal, body-wide toxicity).
This list should be tailored to YOU specifically. Take your time and do the work. Make sure the list and corresponding images are as extensive, detailed and clear as possible. Give each image substance and detail (site, sound, smell, tactile), emphasizing the emotions and feelings that they bring out (joy, healthy pride, elation, bliss, self-esteem etc). The more time you spend developing these abstract visions, the more powerful will be the machine gun at your disposal to wipe out the obsession to eat.
The Mental Barrier
Again, some people tell me: “This stuff about imagining is stupid and it doesn’t work. It is a superficial patch to binging and overeating, which is a deep-rooted illness and disorder.” My reply is: “Yes, binging, compulsive overeating and obesity are terrible conditions and I have suffered from them ALL. It certainly is not my intention to minimize their seriousness. But have you tried the imaging? Have you done it more than once? Have you taken the time to develop this mental discipline? Have you put aside ALL preconceived notions and simply done it?”
In many cases, the reason why these weapons do not work is because of mental laziness. This is yet another problem many overweight persons often face, including myself. So the bottom line is: If you are unwilling to break through skepticism, cynicism and mental laziness, then overcoming obesity will be much harder.
Why? Because obesity and toxicity are not just about the body. They feed A LOT from the mind. That is why it is so crucial to know how to use the mind and be prepared to take whatever steps are required to transform it. Again, the change has to come from the inside out. In other words, when the internal change is made, then that change reflects on the outside. Trying to change externals without internal transformation is folly and does not work. Lord knows, I tried it for many years!
Robert Dave Johnston is editor and webmaster of Fitness Through Fasting.com – where you will find a growing number of fasting-related articles and topics to assist you achieve your weight loss, detoxification and health-improvement goals through juice and water fasting.
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